The company aims to recover the value share it has lost within laundry detergents, as it faces increasing competition from multinational brands. Ditra Sitra (Dubai) aims to continue targeting lower income consumers through widening its retail distribution and offering in-store promotions and discounts. The company will also focus on manufacturing for private label through securing deals with the leading chains of hypermarkets and cooperatives.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Home Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Ditra Sitra (Dubai) in Home Care (United Arab Emirates) DITRA SITRA (DUBAI) IN HOME CARE (UNITED ARAB EMIRATES) Euromonitor International January 2016
LIST OF CONTENTS AND TABLES
Strategic Direction Key Facts Summary 1 Ditra Sitra (Dubai) Key Facts Company Background Production Competitive Positioning Summary 2 Ditra Sitra (Dubai): Competitive Position 2015