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Eyewear in Poland

  • July 2016
  • -
  • Euromonitor International
  • -
  • 39 pages

In 2016, eyewear posted healthy value and volume growth, which can be attributed to two main developments. On the one hand, the progressively ageing population in Poland has led to a continuous demand for optical aids. On the other hand, the increasing incidence of myopia and hyperopia among younger consumers, resulting from misuse of computer, tablets, laptops and smartphones, is contributing to rising sales in spectacles as well as daily disposable lenses and frequent replacement lenses. Risin...

Euromonitor International’s Eyewear in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Contact Lenses and Solutions, Spectacles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Eyewear in Poland
EYEWEAR IN POLAND
Euromonitor International
July 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Another Successful Year for Polish Eyewear
Convenience, Quality and Innovation Drive Eyewear in Poland
International Players Account for the Majority of Sales
Optical Goods Stores Leads Distribution
Positive Value Growth Expected Over the Forecast Period
Key Trends and Developments
Ageing Population and Electronics Usage Positively Influence Eyewear Sales
Internet Becomes Increasingly Important To Purchase Route When Buying Eyewear
Enhancing Service and Advisory Sales As A Way To Create Consumer Loyalty
Market Data
Table 1 Sales of Eyewear by Category: Volume 2011-2016
Table 2 Sales of Eyewear by Category: Value 2011-2016
Table 3 Sales of Eyewear by Category: % Volume Growth 2011-2016
Table 4 Sales of Eyewear by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Eyewear: % Value 2011-2015
Table 6 LBN Brand Shares of Eyewear: % Value 2012-2015
Table 7 Distribution of Eyewear by Format: % Value 2011-2016
Table 8 Forecast Sales of Eyewear by Category: Volume 2016-2021
Table 9 Forecast Sales of Eyewear by Category: Value 2016-2021
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources
Hoya Lens Poland Sp Zoo in Eyewear (poland)
Strategic Direction
Key Facts
Summary 2 Hoya Lens Poland Sp zoo: Key Facts
Competitive Positioning
Summary 3 Hoya Lens Poland Sp zoo: Competitive Position 2015
Jzo Sp Zoo in Eyewear (poland)
Strategic Direction
Key Facts
Summary 4 JZO Sp zoo: Key Facts
Competitive Positioning
Summary 5 JZO Sp zoo: Competitive Position 2015
Vision Express Sp Sp Zoo in Eyewear (poland)
Strategic Direction
Key Facts
Summary 6 Vision Express SP Sp zoo: Key Facts
Summary 7 Vision Express SP Sp zoo: Operational Indicators
Company Background
Chart 1 Vision Express SP Sp zoo: Vision Express in Bialystok
Internet Strategy
Private Label
Summary 8 Vision Express SP Sp zoo: Private Label Portfolio
Competitive Positioning
Summary 9 Vision Express SP Sp zoo: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of Contact Lenses by Category: Volume 2011-2016
Table 13 Sales of Contact Lenses by Category: Value 2011-2016
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2011-2016
Table 15 Sales of Contact Lenses by Category: % Value Growth 2011-2016
Table 16 Sales of Contact Lens Solutions: Value 2011-2016
Table 17 Sales of Contact Lens Solutions: % Value Growth 2011-2016
Table 18 Sales of Contact Lenses by Type: % Value 2011-2016
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2011-2016
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2011-2016
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2011-2016
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2011-2016
Table 23 NBO Company Shares of Contact Lenses: % Value 2011-2015
Table 24 LBN Brand Shares of Contact Lenses: % Value 2012-2015
Table 25 Distribution of Contact Lenses by Format: % Value 2011-2016
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2011-2016
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2016-2021
Table 28 Forecast Sales of Contact Lenses by Category: Value 2016-2021
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2016-2021
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2016-2021
Table 31 Forecast Sales of Contact Lens Solutions: Value 2016-2021
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Spectacles by Category: Volume 2011-2016
Table 34 Sales of Spectacles by Category: Value 2011-2016
Table 35 Sales of Spectacles by Category: % Volume Growth 2011-2016
Table 36 Sales of Spectacles by Category: % Value Growth 2011-2016
Table 37 Sales of Spectacle Lenses by Type: % Value 2011-2016
Table 38 NBO Company Shares of Spectacles: % Value 2011-2015
Table 39 LBN Brand Shares of Spectacles: % Value 2012-2015
Table 40 Distribution of Spectacles by Format: % Value 2011-2016
Table 41 Forecast Sales of Spectacles by Category: Volume 2016-2021
Table 42 Forecast Sales of Spectacles by Category: Value 2016-2021
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2016-2021
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2016-2021












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