Table of Contents
The company is expected to focus on new product developments including changing packaging and labelling. It is also foreseen to use its domestic roots as one of its competitive advantages in marketing campaigns, which are expected to become even more frequent. Its long history in the Polish market will be used as a marketing tool and brand anniversaries will mean even more product innovations and marketing campaigns.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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