Table of Contents
Kasikorn Bank PCL is expected to focus on reinforcing its positioning as the main bank for Thai consumers over the forecast period in order to combat the intensifying competition within financial cards and payments. This will see it making efforts to create innovative products and services for all of its customer segments, besides attaining leadership in digital banking within Thailand. Strong marketing campaigns can also be expected from the player in order to reach strategic customers that...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Financial Cards and Payments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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