Table of Contents
Innovation is more important than ever for products, brands and even companies to stay relevant in the fast- changing consumer health world. Though regional considerations are essential, key global trends driving innovation include modern consumer lifestyles, demographic changes and progressively challenging market conditions. To address these forces, product development has come in the way of fast-acting formulations and delivery mechanisms, convenient packaging, targeted positioning and more.
Euromonitor International’s New Product Development Trends in Consumer Health 2014 global briefing examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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