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Senheng Electric (KL) Sdn Bhd in Consumer Appliances (Malaysia)

  • March 2016
  • -
  • Euromonitor International
  • -
  • 2 pages

Expanding its retail outlets is expected to remain a focus for Senheng Electric over the forecast period, though the player will be more cautious in its assessment of store location and profitability. At the same time, it is anticipated to continue investing in marketing campaigns and product reviews as well as its brand portfolio, to ensure better profitability for its existing stores.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Senheng Electric (KL) Sdn Bhd in Consumer Appliances (Malaysia)
SENHENG ELECTRIC (KL) SDN BHD IN CONSUMER APPLIANCES (MALAYSIA)
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Senheng Electric (KL) Sdn Bhd: Key Facts
Summary 2 Senheng Electric (KL) Sdn Bhd: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 3 Senheng Electric (KL) Sdn Bhd: Competitive Position 2015












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