Synopsis

The report provides market analysis, information and insights into Switzerland’s cards and payments market, including:
- Current and forecast values for each category of Switzerland’s cards and payments industry including debit cards, credit cards, prepaid cards and charge cards
- Comprehensive analysis of the industry’s market attractiveness and future growth areas
- Analysis of various market drivers and regulations governing Switzerland’s cards and payments industry
- Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market
- Comprehensive analysis of consumer attitudes and their buying preferences for cards
- Competitive landscape of Switzerland’s cards and payments industry





Summary

Switzerland’s card industry exhibited slight growth both in terms of volume and value during the review period (2008–2012). The overall card industry in terms of volume recorded a CAGR of 3.61%, rising from 21.9 million cards in 2008 to 25.2 million cards in 2012. Over the forecast period, the card industry is forecast to grow at a CAGR of 2.95% from 26.1 million cards in 2013 to 29.3 million cards by the end of 2017. Switzerland has one of the highest internet penetration rates in Europe, representing 84.2% of the total population. The number of internet users increased at a CAGR of 2.71%, from 6.0 million users in 2008 to 6.7 million users in 2012. 55% of internet users have smartphones and other mobile devices. In 2012, tablet usage grew by 90% and the investments shifted from data networks to mobile infrastructure. Telecommunication providers in Switzerland are aggressively investing in the LTE (long-term evolution)/4G network and 70% of the country is expected to have LTE coverage by the end of 2013. This network is expected to increase the speed of the internet and therefore the speed of card transactions online and at retail POS terminals.

Scope

- This report provides a comprehensive analysis of Switzerland’s cards and payments industry
- It provides current values for Switzerland’s cards and payments industry for 2012 and forecast figures for 2017
- It details the different macroeconomic, infrastructural, consumer and business drivers affecting Switzerland’s cards and payments industry
- It outlines the current regulatory framework in the industry
- It details the marketing strategies used by various bankers and other institutions
- It profiles the major banks in Switzerland’s cards and payments industry





Reasons To Buy

- Make strategic business decisions using historic and forecast market data related to Switzerland’s cards and payments industry and each market within it
- Understand the key market trends and growth opportunities within Switzerland’s cards and payments industry
- Assess the competitive dynamics in Switzerland’s cards and payments industry
- Gain insights into the marketing strategies used for selling various types of cards in Switzerland
- Gain insights into key regulations governing Switzerland’s cards and payments industry

Key Highlights
- The credit card category posted the highest growth rate with a CAGR of 6.57% during the review period and 5.13% over the forecast period. In terms of volume, the credit card category increased from 4.4 million cards in 2008 to 5.6 million cards in 2012. Over the forecast period, the credit card category grew from 6.0 million cards in 2013 to 7.3 million cards by the end of 2017.
- The prepaid cards category held 41.6% of card volume in 2012. The second-largest market share was debit cards with 35.2%, followed by credit cards with 22.3%. Over the forecast period, the volume of debit cards is expected to increase from 9.2 million cards in 2013 to 10.1 million cards by the end of 2017, at a CAGR of 2.43%.
- The younger generation is a growing target group in terms of card spending. There were 1.4 million people aged between 15 and 29, representing 18.1% of the total population in 2013. To appeal to the younger audience, banks are offering debit and credit cards with special discounts and privileges. UBS is offering a debit card “UBS Generation” which is designed especially for young people aged from 12 to 22 years in the country.

Table Of Contents


1 Executive Summary
2 Market Attractiveness and Future Prospects of the Cards and Payments Industry
3 Analysis of Switzerland’s Cards and Payments Industry
3.1 Infrastructure Factors
3.1.1 Rising usage of web-enabled smartphones and tablets
3.1.2 Increasing number of POS terminals
3.1.3 Growing number of ATMs
3.2 Business Factors
3.2.1 Retail sector dynamics
3.2.2 Steadily growing B2C e-commerce
3.3 Other Growth Factors
3.3.1 Urban versus rural population
3.3.2 Changing lifestyles and spending habits
3.4 Card Fraud Statistics
3.5 Regulatory Framework
3.5.1 SEPA card framework
4 Emerging Consumer Attitudes and Trends
4.1 Market Segmentation and Targeting
4.1.1 Retail customers
4.1.2 Corporate sector
4.2 Consumer Preference
4.2.1 Price
4.2.2 Service
4.2.3 Convenience
5 Competitive Landscape and Industry Dynamics
5.1 Market Share Analysis by Payment Channels
5.1.1 Credit transfer
5.1.2 Direct debit
5.1.3 Card payments
5.1.4 Check payments
5.2 Debit Cards Category Share
5.2.1 By bank
5.2.2 By scheme
5.3 Credit Cards Category Share
5.3.1 By bank
5.3.2 By scheme
5.4 Charge Cards Category Share
6 Strategies Adopted by Key Companies
6.1 Marketing Entry Strategies
6.2 Marketing/Product Strategies
6.2.1 Debit cards
6.2.2 Prepaid cards
6.2.3 Credit cards
6.3 Pricing Strategies
7 Market Size and Growth Potential of the Payment Card Industry
7.1 Market Share Analysis by Type of Card
7.2 Total Industry Size and Forecast of Card Industry
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Debit Card Category Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.3.4 Other key performance indicators
7.4 Prepaid Card Category Size and Forecast
7.4.1 Analysis by number of cards by segment
7.4.2 Analysis by transaction value
7.5 Charge Card Category Size and Forecast
7.5.1 Analysis by number of cards
7.5.2 Analysis by transaction value
7.5.3 Analysis by transaction volume
7.5.4 Analysis by frequency of use
7.6 Credit Card Market Size and Forecast
7.6.1 Analysis by number of cards
7.6.2 Analysis transaction value
7.6.3 Analysis by transaction volume
7.6.4 Other key performance indicators
8 Company Profiles, Products, and Marketing Strategies
8.1 UBS AG
8.1.1 Strategies
8.1.2 Debit cards offered
8.1.3 Credit cards offered
8.1.4 Prepaid card offered
8.2 Credit Suisse
8.2.1 Strategies
8.2.2 Debit cards offered
8.2.3 Credit cards offered
8.2.4 Charge cards offered
8.2.5 Prepaid cards offered
9 Appendix
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Disclaimer


List of Tables

Table 1: Switzerland’s Payment Channels (CHF Millions), 2008 and 2012
Table 2: Switzerland’s Card industry by Type of Card (Thousands), 2008-2017
Table 3: Switzerland’s Card industry Size by Volume (Thousands), 2008-2017
Table 4: Switzerland’s Card industry Size by Transaction Value (CHF Millions), 2008-2017
Table 5: Switzerland’s Card industry Size by Transaction Value (US$ Millions), 2008-2017
Table 6: Switzerland’s Card industry Size by Transaction Volume (Millions), 2008-2017
Table 7: Switzerland’s Debit Card Category Size by Volume (Thousands), 2008-2017
Table 8: Switzerland’s Debit Card Category Size by Transaction Value (CHF Millions), 2008-2017
Table 9: Switzerland’s Debit Card Category Size by Transaction Value (US$ Millions), 2008-2017
Table 10: Switzerland’s Debit Card Category Size by Transaction Volume (Millions), 2008-2017
Table 11: Switzerland’s Debit Card Category Size by Frequency of Use, 2008-2017
Table 12: Switzerland’s Prepaid Card Category Size by Volume (Thousands), 2008-2017
Table 13: Switzerland’s Open-Loop Prepaid Cards Segment Size by Volume (Thousands), 2008-2017
Table 14: Switzerland’s Closed-Loop Prepaid Cards Segment Size (Thousands), 2008-2017
Table 15: Switzerland’s Prepaid Cards Category Size by Transaction Value (CHF Millions),
Table 16: Switzerland’s Prepaid Cards Category Size by Transaction Value (US$ Millions),
Table 17: Switzerland’s Charge Card Category Size by Volume (Thousands), 2008-2017
Table 18: Switzerland’s Charge Card Category Size by Transaction Value (CHF Millions), 2008-2017
Table 19: Switzerland’s Charge Card Category Size by Transaction Value (US$ Millions), 2008-2017
Table 20: Switzerland’s Charge Card Category Size by Transaction Volume (Millions), 2008-2017
Table 21: Switzerland’s Charge Card Category Size by Frequency of Use, 2008-2017
Table 22: Switzerland’s Credit Card Category Size by Volume (Thousands), 2008-2017
Table 23: Switzerland’s Credit Card Category Size by Transaction Value (CHF Millions), 2008-2017
Table 24: Switzerland’s Credit Card Category Size by Transaction Value (US$ Millions), 2008-2017
Table 25: Switzerland’s Credit Card Category Size by Transaction Volume (Millions), 2008-2017
Table 26: Switzerland’s Credit Card Category Size by Frequency of Use, 2008-2017
Table 27: Switzerland’s Credit Card Category Size by Average Transaction Value (CHF), 2008-2017
Table 28: Switzerland’s Credit Card Category Size by Average Transaction Value (US$), 2008-2017
Table 29: Insurance on Various Credit Cards by UBS
Table 30: UBS Travel Insurance Plus Package Benefits to Credit Cardholders


List of Figures

Figure 1: Current and Future Growth of Various Card Categories in Switzerland, 2008-2017
Figure 2: Growth Potential of Switzerland’s Cards and Payments Industry by Area of Usage
Figure 3: Switzerland’s Cards and Payments Industry Drivers
Figure 4: Number of Internet Users in Switzerland (Millions), 2008-2012
Figure 5: Internet Penetration in Switzerland (%), 2008-2012
Figure 6: Number of POS terminals in Switzerland (Thousands), 2008-2017
Figure 7: Number of ATMs in Switzerland (Thousands), 2008-2017
Figure 8: Coop Group’s Retail Sales (CHF Millions) and Growth (%), 2007-2011
Figure 9: Urban Vs Rural Population in Switzerland (Millions) 2008-2017
Figure 10: Switzerland’s Card Fraud Statistics (CHF Millions), 2008-2017
Figure 11: Consumer Preferences on Various Types of Cards
Figure 12: Share of Different Payment Channel in Switzerland (%), 2008 And 2012
Figure 13: Switzerland’s Value and Growth of Credit Transfers (CHF Millions), 2008-2012
Figure 14: Switzerland’s Value and Growth of Direct Debit (CHF Millions), 2008-2012
Figure 15: Switzerland’s Value and Growth of Card Payments (CHF Millions), 2008-2012
Figure 16: Switzerland’s Value and Growth of Check Payments (CHF Millions), 2008-2012
Figure 17: Switzerland’s Debit Card Category Share by Banks (%), 2011
Figure 18: Switzerland’s Debit Card Category Share by Schemes (%), 2011
Figure 19: Switzerland’s Credit Card Category Share by Bank (%), 2011
Figure 20: Switzerland’s Credit Card Category Share by Schemes (%), 2011
Figure 21: Switzerland’s Charge Card Category Share by Schemes (%), 2011
Figure 22: Snapshot of Migros Group Partners in Cumulus Bonus Points Program in Switzerland
Figure 23: Comparison of TCS MasterCard Cards in Switzerland
Figure 24: Comparison of Charges on Credit Cards of UBS Bank in Switzerland
Figure 25: Switzerland’s Card industry by Type of Card (%), 2008-2017
Figure 26: Switzerland’s Card industry Size by Volume (Thousands), 2008-2017
Figure 27: Switzerland’s Card industry Size by Transaction Value (CHF Millions), 2008-2017
Figure 28: Switzerland’s Card industry Size by Transaction Volume (Millions), 2008-2017
Figure 29: Switzerland’s Debit Card Category Size by Volume (Thousands), 2008-2017
Figure 30: Switzerland’s Debit Card Category Size by Transaction Value (CHF Millions), 2008-2017
Figure 31: Switzerland’s Debit Card Category Size by Transaction Volume (Millions), 2008-2017
Figure 32: Switzerland’s Debit Card Category Size by Frequency of Use, 2008-2017
Figure 33: Debit Card Usage ATMs and POS Terminals (Thousands), 2008-2017
Figure 34: Switzerland’s Prepaid Card Category Market Size by Volume (Thousands), 2008-2017
Figure 35: Switzerland’s Open-Loop Prepaid Cards Segment Size by Volume (Thousands), 2008-2017
Figure 36: Switzerland’s Closed-Loop Prepaid Cards Segment Size (Thousands), 2008-2017
Figure 37: Switzerland’s Prepaid Cards Category Size by Transaction Value (CHF Millions),
Figure 38: Switzerland’s Charge Card Category Size by Volume (Thousands), 2008-2017
Figure 39: Switzerland’s Charge Card Category Size by Transaction Value (CHF Millions), 2008-2017
Figure 40: Switzerland’s Charge Card Category Size by Transaction Volume (Millions), 2008-2017
Figure 41: Switzerland’s Charge Card Category Size by Frequency of Use, 2008-2017
Figure 42: Switzerland’s Credit Card Category Size by Volume (Thousands), 2008-2017
Figure 43: Switzerland’s Credit Card Category Size by Transaction Value (CHF Millions), 2008-2017
Figure 44: Switzerland’s Credit Card Category Size by Transaction Volume (Millions), 2008-2017
Figure 45: Switzerland’s Credit Card Category Size by Frequency of Use, 2008-2017
Figure 46: Switzerland’s Credit Card Category Size by Average Transaction Value (CHF), 2008-2017
Figure 47: UBS AG Cards Offered by Market Segmentation
Figure 48: Credit Suisse’s Cards Offered by Market Segmentation
Figure 49: Snapshot of Cards Offered by Credit Suisse

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