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Content Delivery Networks: Global Markets

  • April 2013
  • -
  • BCC Research
  • -
  • 121 pages

Summary

Table of Contents

INTRODUCTION

Content delivery networks (CDN) are the critical infrastructure required by industry players in the value chain for delivering consumer content such as video, multimedia applications and business-to-business applications. These players include content creators, aggregators and providers of advertising, media, and commerce and communications network services—including traditional telecommunications firms, hosting firms and Internet service providers.

CDN’s implement traffic management and caching systems that replicate the content closer to the user. This minimizes the number of network nodes the content must traverse and thereby decreases delays, improving performance. This capability is vital during peak periods where the network traffic spikes due to high demand for content during certain time periods or in certain locations.
In addition to creating a new set of technical requirements that necessitate enhanced and new network equipment and software, CDNs are also opening new business models for traditional service providers and pure-play content delivery service providers. Enterprises are also considering how they can use the technology to create internal CDNs for both public and private content.

STUDY GOALS AND OBJECTIVES

This report is intended to:
• Provide a comprehensive view of the content delivery networks market both globally and by region, focusing on the revenue the market will generate for suppliers of hardware, including routers, switches, storage devices and servers.
• Provide an understanding of the key drivers of the market, including Internet adoption, mobile device proliferation and content demand.
• Provide an understanding of the key technology issues—specifically the limitations of the Internet as originally designed and deployed—which provide a market for content delivery network hardware and content delivery service providers and services.
• Provide an understanding of the major service providers that comprise the ecosystem of potential content delivery customers.
• Provide profile of the major content delivery network providers and the suppliers that are addressing their requirements.

REASONS FOR DOING THE STUDY

The CDN market provides a growing opportunity for suppliers, yet market data focus on the value of content services from an end-user’s perspective. This study specifically looks at the supply side of the equation for technology platforms.

INTENDED AUDIENCE

Suppliers of networking equipment and software, primarily routers, switches, storage devices and servers are the main INTENDED AUDIENCE. However, service providers can also benefit from understanding the demand drivers, peer providers and suppliers that they may be considering for technology purchase designs. Finally, those who are seeking to invest in this market and key companies within its ecosystem will gain a better understanding of its dynamics to make more informed investment decisions.

SCOPE OF REPORT

This report provides five-year revenue forecasts of the size of the markets for network switches, routers and storage devices based on growth in content delivery networks.

In addition to the forecasts, the report provides details on the ecosystem of content hardware customers and their requirements, as well as the best routes to market to engage them. Finally, the report provides profiles of the leading industry players in the content hardware segment.

INFORMATION SOURCES

Sources for this report include:
• Interviews with service providers, suppliers and industry observers and participants.
• Secondary research into publically available reports and documents, particularly government studies.
• Estimates for market size and forecasts based on informed analysis of market growth and regional segmentation based on a combination of the author’s expertise and interview guidance.

ANALYST CREDENTIALS

Michael Sullivan-Trainor has more than 10 years of experience in market strategy, marketing and sales support. He founded MST Consulting in January 2003 to provide a competitive edge to clients requiring specialty market strategy, market intelligence, and marketing and sales support.

Research strengths include:
• Marketing research—both qualitative and quantitative, buyer requirements, and market opportunity forecasts.
• Sales support—research and field training around solutions, products, pricing, etc.
• Product support—build/buy decisions, features analysis, customer needs analysis mapping.
• Strategy support—executive market strategy analysis and presentation.
• Competitive intelligence—strategy, value propositions, operational metrics and structure, as well as solutions and products.

Industry segments expertise includes:
• Telecommunications—all aspects from suppliers to service providers and all technologies from wireless to fixed networks equipment and professional services and voice, data and multimedia services for consumers and businesses.
• Information technology—suppliers and the business customers they serve, with strengths in areas such as Internet, voice and data communications, business intelligence, data center and storage, as well as systems integration services.
• Energy and building automation management—Return on investment (ROI), equipment and policy solutions, comparative metrics and regulatory requirements as applied to the following industries:
- Commercial offices.
- Data centers.
- Healthcare.
- Hotels.
- Life sciences.
- Retail.
- Universities.

REPORT HIGHLIGHTS

This report provides:
• An overview of the global market for content delivery networks (CDNs), which make up the critical infrastructure required by industry players in the value chain for delivering consumer content such as videos and multimedia applications and business-to-business applications.
• Analyses of global market trends, with data from 2011 and 2012, and projections of compound annual growth rates (CAGRs) through 2017.
• Identification of the players in the market, such as content creators, aggregators and providers in advertising, media, and commerce, and communications network providers, including traditional telecommunications firms, hosting firms and Internet service providers.
• Types of hardware, including switches, routers, storage devices, servers, and content network appliances.

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