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Hair raising: The aging population will boost demand, but import competition remains fierce



Wig & Hairpiece Manufacturing

The Wig and Hairpiece Manufacturing industry has experienced volatility over the past five years, as a recovery from the recession was cut short by an influx of imports, particularly from China and Indonesia. Competition from manufacturers in countries with low labor costs has limited growth for domestic wig and hairpiece producers even as demand for these products has been on the rise. Consequently, the majority of new industry entrants over the past five years have focused on providing higher-margin custom products that are less exposed to competition from inexpensive imports. The fierce international competition in the industry is expected to continue unabated in the next five years; nevertheless, improving economic conditions will lift industry revenue somewhat by boosting consumer spending on discretionary cosmetic products.

This industry manufactures wigs and hairpieces for both aesthetic and medical purposes.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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Table Of Contents

Wig and Hairpiece Manufacturing - Industry Market Research Report

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY

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