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Global Haying Machinery Industry

  • February 2016
  • -
  • Global Industry Analysts
  • -
  • 312 pages

This report analyzes the worldwide markets for Haying Machinery in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 85 companies including many key and niche players such as -

AGCO Corporation
Alois Pöttinger Maschinenfabrik Ges.m.b.H
Bernard Krone Holding GmbH & Co. KG
Buhler Industries, Inc.
CLAAS KGaA mbH

Table Of Contents

Global Haying Machinery Industry


I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1 Disclaimers.............. I-2 Data Interpretation and Reporting Level I-2 Quantitative Techniques and Analytics I-3 Product Definitions and Scope of Study I-3 Types of Haying Machinery..............I-3 Mower.............. I-3 Tedder.............. I-3 Rakes.............. I-3 Balers.............. I-4

II. EXECUTIVE SUMMARY

1. GLOBAL MARKET OVERVIEW..............II-1 Haying Machinery - A Prelude..............II-1 Table 1: Global Agricultural Equipment Market by Segment (2015): Percentage Share Breakdown of Value Sales for Farm Tractors, Harvesting Machinery, Haying Machinery, Planting and Fertilizing Machinery, Plowing and Cultivation Machinery, and Other Agricultural Equipment (includes corresponding Graph/Chart).............. II-1 China and the US Drive the Global Haying Machinery Market II-2 Emerging Economies Propel Market Growth II-2 Market Drivers and Barriers in a Nutshell II-3 Drivers.............. II-3 Barriers.............. II-3 Forage Quality: An Important Factor for Choosing Haying Equipment II-3 Health of Livestock Determines Demand for Haying Machinery II-4 Table 2: Number of Sheep and Goat (in Million) in the Global Livestock Industry for the Years 2010 through 2014 (includes corresponding Graph/Chart)..............II-4

Table 3: Global Poultry Market: Number of Chickens (in Million) for the Years 2010 through 2014 (includes corresponding Graph/Chart)..............II-5

Table 4: Global Bovine Market: Number of Buffaloes and Cattle (in Million) for the Years 2010 through 2014 (includes corresponding Graph/Chart)..............II-5

Table 5: Number of Pigs (in Million) in the Global Livestock Industry for the Years 2010 through 2014 (includes corresponding Graph/Chart)..............II-5 Competitive Scenario..............II-6 Leading Players in the Haying Machinery Market II-6

2. MARKET TRENDS AND GROWTH DRIVERS..............II-7 Increasing Demand for Dairy Products Drive Haying Machinery Market.............. II-7 Expanding Global Population and Increase in Agricultural Output to Drive Demand.............. II-7 Table 6: Global Population Estimates by Region in Million for the Years 2015 and 2030 (includes corresponding Graph/Chart) II-7 Mechanization of Farm Practices Dictate Demand Patterns II-8 Table 7: Percentage of Population Engaged in Agriculture and Mechanization in Select Countries: 2014 (includes corresponding Graph/Chart)..............II-8 Custom Harvesters to Drive Demand for Haying Machinery Embedded with Fleet Management Technology II-9 Farm Consolidation Drives Demand for Larger Equipment II-9 Market Strong for High Capacity, Advanced Balers II-10 Net Wrap Takes Precedence Over Twine II-10 Precision Farming Techniques: A Business Case for Haying Machinery.............. II-10 Telematics - The Next Generation Revolution II-11 Technological Innovations Drive Market Growth II-11 New Holland Announces Enhancements for Hay and Forage Equipment II-11 In-Cab Density Control for Roll-Belt™ Series Round Balers II-12 Heavy-Duty Pickup Components on BigBaler Series Large Square Balers.............. II-12 ISOBUS-compliant Electronic Controls on MegaCutter™ Mounted Disc Mower- Conditioners..............II-13 PLM™ Connect Telematics System on Speedrower® Self-Propelled Windrower.............. II-13 Pöttinger Introduces New Impress Round Balers with Innovative Features.............. II-13 LiftUp Rotor.............. II-14 Bale Chamber.............. II-14 Key Technical Specifications and Working II-14 AGCO Hay and Forage Offers High-Performance Systems II-15 Kverneland Group Unveils World's First Non-Stop Fixed Chamber Baler Wrapper.............. II-16 Product Innovations in the Mowers Segment II-16 Declining Red Meat Consumption - A Market Dampener II-16

3. TRADE STATISTICS.............. II-17 Table 8: Global Exports of Mowers for Hay (2013 and 2014): Breakdown of Export Value in US$ Thousand by Destination Country (includes corresponding Graph/Chart) II-17

Table 9: Global Imports of Mowers for Hay (2013 and 2014): Breakdown of Import Value in US$ Thousand by Country of Origin (includes corresponding Graph/Chart) II-17

Table 10: Global Exports of Hay Tedders, Rakes and Other Haymaking Machinery (2013 and 2014): Breakdown of Export Value in US$ Thousand by Destination Country (includes corresponding Graph/Chart).............. II-18

Table 11: Global Imports of Hay Tedders, Rakes and Other Haymaking Machinery (2013 and 2014): Breakdown of Import Value in US$ Thousand by Country of Origin (includes corresponding Graph/Chart).............. II-18

Table 12: Global Exports of Straw or Fodder Balers (2013 and 2014): Breakdown of Export Value in US$ Thousand by Destination Country (includes corresponding Graph/Chart) II-19

Table 13: Global Imports of Straw or Fodder Balers (2013 and 2014): Breakdown of Import Value in US$ Thousand by Country of Origin (includes corresponding Graph/Chart) II-19

4. A FOCUS ON THE AGRICULTURE EQUIPMENT INDUSTRY II-20 Table 14: Global Agricultural Machinery Market by Geographic Region (2015): Percentage Share Breakdown of Value Sales for China, Europe, India, Japan, Latin America, North America and Others (includes corresponding Graph/Chart) II-21

Table 15: Leading Players in the Global Agricultural and Turf Equipment Market (2015): Percentage Share Breakdown of Value Sales for AGCO Corp., CNH Industrial, Deere and Co., and Others (includes corresponding Graph/Chart) II-21

Table 16: Share of Agriculture Sector in GDP (Nominal Terms) in G20 Economies: 2014 (includes corresponding Graph/Chart) II-22

Table 17: Global Distribution of Agricultural Land Holdings by Farm Size in Select Countries/Regions II-23 China - A Threat to Europe's Domination in Agricultural Machinery Production?..............II-23

5. GLOBAL LIVESTOCK PRODUCTION - AN OVERVIEW II-24 Varying Growth in the Developed and Developed World II-24 Three Major Demand Determinants for Livestock Products in Developing Countries..............II-24 Global Livestock Production Growth II-25

6. PRODUCT OVERVIEW.............. II-26 Agricultural Machinery..............II-26 Farming Practices - A Regional Perspective II-26 Large-Scale, Capital-Intensive Farming II-26 Medium-Scale Farming..............II-26 Small-Scale Farming..............II-26 Hay Making................. II-26 Types of Haying Machinery..............II-27 Mowers.............. II-27 Sickle Bar Mower..............II-27 Disc or Rotary Mower..............II-27 Conditioner Mowers..............II-28 Tedder.............. II-28 Rakes.............. II-28 Balers.............. II-29 Description of Machinery in Use and Total Hay Output for Varying Sizes of Hay Acreage..............II-29

7. PRODUCT INNOVATIONS/INTRODUCTIONS II-30 John Deere Introduces W235 Self- Propelled Windrowers II-30 McHale Showcases Pro-Glide F3100 and R3100 Mower Conditioners II-30 Lely Unveils Welger RP 160 V Variable Chamber Round Balers Range II-30 New Holland Launches Roll-Belt™ Balers II-30 Alois Pöttinger Maschinenfabrik Rolls Out Impress Round Baler II-30 John Deere Unveils 900 Series Round Balers II-30 Lely Introduces Revolutionary Continuous Baling System II-30 Case IH Enhances Large Square Balers Capacity with Isobus Electronic Software..............II-31 AGCO Releases Updates to 2200 Series Square Baler and WR9800 Series SP Windrower..............II-31 John Deere Unveils 459E Round Balers II-31 John Deere Rolls Out W155 Self-Propelled Windrower II-31 Case IH Unveils New Hay and Forage Products II-31 RECO Extends Breviglieri's Range with New Brevi Flail Mowers II-31 Catawba Baler and Equipment Launches Gold Rush Baler Series II-31 John Deere Introduces Two L Series Balers II-31 John Deere to Unveil Variable Chamber Wrapping Baler II-32 Massey Ferguson Rolls Out WR9800 Series Of Self-Propelled Windrowers.............. II-32 Massey Ferguson Launches Hesston 2900 Series Annular Balers II-32 Claas Releases a New Line of Mounted and Trailed Disco Contour Disc Mowers.............. II-32 Krone Launches Krone Swadro 1400 Plus for FS 15 V 1.0 II-32 John Deere Rolls Out Seven New Large Square Balers in Ottumwa II-32 Kubota Expands Kubota Hay Tools Line II-32 John Deere Introduces Large Square Baler in Australia II-33 Kverneland Group Rolls Out New 5200 Series Variable Round Balers Range.............. II-33 Kubota Launches New Hay Tools Range II-33 Grimme Introduces GTM Windrower..............II-33 Vermeer Launches 600N Series Round Balers II-33 Vermeer Unveils First Fully Continuous Round Baler II-33 JOHN DEERE Launches New Range of Hay Tools II-33 Hiniker Unveils Flail Windrower Model with Fully Hydraulic End Transport System.............. II-33 Kubota Unveils DM Series of Disc Mowers II-34 PÖTTINGER Introduces NOVACAT S12 Mower Combination II-34 PÖTTINGER Unveils EUROCAT 272 and 312 Drum-Type Mowers II-34 Pöttinger Launches New Dual Rakes Range II-34 CLAAS Unveils New ORBIS 600 SD II-34 CLAAS Introduces New QUADRANT 4000 Range of Square Balers II-34 CLAAS Launches QUADRANT 3300 FC for International Market II-34 CLAAS Introduces CARGOS 8000 Series II-34 CLAAS Unveils Schwadermodelle LINER 3600, 800 and 700 II-34 CLAAS Extends its MAX SPREAD Range II-35 CLAAS Introduces MAX CUT Cutterbar II-35 CLAAS Invests in Upper Swabia Bad Saulgau II-35 CASE IH Introduces Farmall® Tractors and Hay and Forage Tools II-35 Case IH Launches 600 Series Automatic Applicator System for Large Square Balers..............II-35 John Deere Launches Z997R Diesel ZTrak™ II-35 John Deere Introduces DM50 Series Disc Mowers and TD34 Series Tedders.............. II-35 John Deere Unveils R Series Disc Mowers II-35 John Deere Provides Affordable Solutions for Handling Large Square Bales.............. II-35 John Deere Unveils L Series Square Balers II-36 John Deere Launches 8000 Series Self-Propelled Forage Harvesters II-36 John Deere Unveils W260 Windrower and 500R Platform II-36 John Deere and Hillco Technologies Develop Single Pass Round Bale System.............. II-36 John Deere Expands Mulch on Demand Mower Deck Range II-36 Lely Introduces Lely Welger CB Concept Revolutionary New Baler II-36 Pöttinger Introduces NOVACAT 262 and 302 Rear Mowers II-36 Lely Demonstrates Lely Welger RP 205 Round Baler II-36 John Deere Announces W235 Self-Propelled Windrower II-36 Kuhn Introduces GA 8731 and GA 9531 Gyrorakes II-37 Kverneland Launches Kverneland 7820 Self-Loading Round Bale Wrapper.............. II-37 Kverneland Taarup Extends 2800 Series Centre Mounted Disc Mowers Range.............. II-37 CASE IH Unveils Innovative Windrower with Advanced Features II-37 CLAAS Introduces JAGUAR 800 and 900 Series II-37 Kverneland Unveils Variable Chamber Balers Range II-37 John Deere Introduces New F440R Baler II-37 AGCO Unveils 2200 Series Large Square Baler II-37 John Deere Unveils New Range of Round Balers II-37 Vermeer Extends Wheel Rake Range II-38 Deere and Company Introduces John Deere B-Wrap™ II-38 Vermeer Unveils BPX9000 Bale Processor II-38 John Deere Launches M Series Mower Conditioners II-38 New Holland Unveils New Roll Baler Line II-38

8. RECENT INDUSTRY ACTIVITY..............II-39 Maschio Gaspardo Takes Over Outstanding Stake in Feraboli II-39 Kifco Snaps Up Weiss Master Mfg. II-39 Kubota Tractor to Foray into the US Hay Market II-39 John Deere Inks Strategic Agreement with MacDon II-39 Kubota Acquires Kverneland Group II-39

9. FOCUS ON SELECT PLAYERS..............II-40 AGCO Corporation (US)..............II-40 Alois Pöttinger Maschinenfabrik Ges.m.b.H (Austria) II-40 Bernard Krone Holding GmbH and Co. KG (Germany) II-40 Buhler Industries, Inc. (Canada) II-41 CLAAS KGaA mbH (Germany)..............II-41 CNH Industrial N.V. (UK)..............II-41 Deere and Company (John Deere) (US) II-42 Kubota Corp. (Japan)..............II-42 Kverneland Group (Norway)..............II-42 Kuhn Group (France).............. II-43 Lely Group (The Netherlands)..............II-43 Vermeer Corporation (US)..............II-44

10. GLOBAL MARKET PERSPECTIVE..............II-45 Table 18: World Recent Past, Current and Future Analysis for Haying Machinery by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) II-45

Table 19: World Historic Review for Haying Machinery by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)..............II-46

Table 20: World 14-Year Perspective for Haying Machinery by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Africa, and Latin America Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) II-47

III. MARKET

1. THE UNITED STATES.............. III-1 A.Market Analysis.............. III-1 United States: A Major Market for Haying Machinery III-1 Outlook for Agricultural Equipment Exports Remains Promising III-1 Custom Farming Agreements Witness Increasing Popularity III-2 Custom Farming Agreements..............III-2 Table 21: Leading Players in the US Balers Market (2015): Percentage Share Breakdown of Sales for AGCO, Case IH, John Deere, New Holland, Vermeer, and Others (includes corresponding Graph/Chart)..............III-3 Agriculture Statistics..............III-3 Table 22: Planted Acreage (Principal Crops) in the US: 2012-2014 (in Million Acres) (includes corresponding Graph/Chart).............. III-3

Table 23: Number of Farms in the US: 2004-2013 (in Thousands) (includes corresponding Graph/Chart) III-4 EXIM Statistics.............. III-4 Table 24: The US Exports of Swathers, Windrowers and Other Haymaking Machinery (2014 and 2015): Breakdown of Export Value in US$ Thousand by Destination Country (includes corresponding Graph/Chart)..............III-4

Table 25: The US Imports of Swathers, Windrowers and Other Haymaking Machinery (2014 and 2015): Breakdown of Import Value in US$ Thousand by Country of Origin (includes corresponding Graph/Chart)..............III-5

Table 26: The US Exports of Straw or Fodder Balers (2014 and 2015): Breakdown of Export Value in US$ Thousand by Destination Country (includes corresponding Graph/Chart) III-5

Table 27: The US Imports of Straw or Fodder Balers (2014 and 2015): Breakdown of Import Value in US$ Thousand by Country of Origin (includes corresponding Graph/Chart) III-6

Table 28: The US Exports of Mowers for Hay (2014 and 2015): Breakdown of Export Value in US$ Thousand by Destination Country (includes corresponding Graph/Chart) III-6

Table 29: The US Imports of Mowers for Hay (2014 and 2015): Breakdown of Import Value in US$ Thousand by Country of Origin (includes corresponding Graph/Chart) III-7 Product Launches..............III-7 Strategic Corporate Developments III-11 Select Key Players..............III-12 B.Market Analytics..............III-13 Table 30: The US Recent Past, Current and Future Analysis for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-13

Table 31: The US Historic Review for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-14

2. CANADA.............. III-15 A.Market Analysis.............. III-15 Small Farms Grab a Sizable Chunk of Haying Machinery Sales III-15 Agricultural Statistics..............III-15 Table 32: Number of Farms in Canada by Province: 2011 (includes corresponding Graph/Chart) III-15 Table 33: Average Farm Size (in Acres) in Canada by Province: 2011 (includes corresponding Graph/Chart) III-16 Trade Statistics..............III-16 Table 34: Canadian Exports of Swathers, Windrowers and Other Haymaking Machinery (2014 and 2015): Breakdown of Export Value in US$ Thousand by Destination Country (includes corresponding Graph/Chart) III-16

Table 35: Canadian Imports of Swathers, Windrowers and Other Haymaking Machinery (2014 and 2015): Breakdown of Import Value in US$ Thousand by Country of Origin (includes corresponding Graph/Chart)..............III-17

Table 36: Canadian Exports of Straw or Fodder Balers 2014 and 2015): Breakdown of Export Value in US$ Thousand by Destination Country (includes corresponding Graph/Chart) III-17

Table 37: Canadian Imports of Straw or Fodder Balers 2014 and 2015): Breakdown of Import Value in US$ Thousand by Country of Origin (includes corresponding Graph/Chart) III-18

Table 38: Canadian Exports of Mowers for Hay (2014 and 2015): Breakdown of Export Value in US$ Thousand by Destination Country (includes corresponding Graph/Chart) III-18

Table 39: Canadian Imports of Mowers for Hay (2014 and 2015): Breakdown of Import Value in US$ Thousand by Country of Origin (includes corresponding Graph/Chart) III-19 Buhler Industries, Inc. - A Key Player III-19 B.Market Analytics..............III-20 Table 40: Canadian Recent Past, Current and Future Analysis for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-20

Table 41: Canadian Historic Review for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-21

3. JAPAN.............. III-22 A.Market Analysis.............. III-22 Product Launches..............III-22 Strategic Corporate Developments III-22 Kubota Corp. - A Key Player..............III-22 B.Market Analytics..............III-23 Table 42: Japanese Recent Past, Current and Future Analysis for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-23

Table 43: Japanese Historic Review for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-24

4. EUROPE.............. III-25 A.Market Analysis.............. III-25 iGreen System - The ‘Next Big Thing' in Haying Machinery III-25 Agriculture Statistics..............III-26 Table 44: Europe: Share of Agriculture Sector in GDP (Nominal Terms) for Select Countries: 2014 (includes corresponding Graph/Chart)..............III-26

Table 45: Total Agricultural Area (1000 ha) in Select European Nations for 2010 (includes corresponding Graph/Chart).............. III-27

Table 46: Number of Agricultural Farm Businesses (1000 Units) in Select European Nations for 2010 (includes corresponding Graph/Chart)..............III-27 Trade Statistics..............III-28 Table 47: EU Exports of Mowers for Hay (2014): Breakdown of Export Value in € Thousand by Destination Country (includes corresponding Graph/Chart)..............III-28

Table 48: EU Imports of Mowers for Hay (2014): Breakdown of Import Value in € Thousand by Country of Origin (includes corresponding Graph/Chart)..............III-28

Table 49: EU Exports of Swathers, Windrowers and Other Haymaking Machinery (2014): Breakdown of Export Value in € Thousand by Destination Country (includes corresponding Graph/Chart).............. III-29

Table 50: EU Imports of Swathers, Windrowers and Other Haymaking Machinery (2014): Breakdown of Import Value in € Thousand by Country of Origin (includes corresponding Graph/Chart).............. III-29

Table 51: EU Exports of Straw or Fodder Balers (2014): Breakdown of Export Value in € Thousand by Destination Country (includes corresponding Graph/Chart) III-30

Table 52: EU Imports of Straw or Fodder Balers (2014): Breakdown of Import Value in € Thousand by Country of Origin (includes corresponding Graph/Chart) III-30 B.Market Analytics..............III-31 Table 53: European Recent Past, Current and Future Analysis for Haying Machinery by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).............. III-31

Table 54: European Historic Review for Haying Machinery by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-32

Table 55: European 14-Year Perspective for Haying Machinery by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)..............III-33

4a. FRANCE.............. III-34 A.Market Analysis.............. III-34 Product Launch.............. III-34 Kuhn Group - A Key Player..............III-34 B.Market Analytics..............III-35 Table 56: French Recent Past, Current and Future Analysis for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-35

Table 57: French Historic Review for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-36

4b. GERMANY.............. III-37 A.Market Analysis.............. III-37 Increased Demand for Large Capacity Machines Drive the Haying Machinery Market..............III-37 Table 58: German Market for Agricultural Equipment by Product Segment (2015): Percentage Share Breakdown of Unit Sales for Balers, Combine Harvesters, Forage Harvesters, Mowers, Tedders and Rakes, and Tractors (includes corresponding Graph/Chart)..............III-37 Product Launches..............III-37 Select Key Players..............III-39 B.Market Analytics..............III-40 Table 59: German Recent Past, Current and Future Analysis for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-40

Table 60: German Historic Review for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-41

4c. ITALY.............. III-42 A.Market Analysis.............. III-42 Product Launch.............. III-42 Strategic Corporate Development III-42 B.Market Analytics..............III-43 Table 61: Italian Recent Past, Current and Future Analysis for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-43

Table 62: Italian Historic Review for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-44

4d. THE UNITED KINGDOM..............III-45 A.Market Analysis.............. III-45 Table 63: UK Balers Market (2015): Percentage Share Breakdown of Unit Sales by Type for Round Balers and Big Square Balers (includes corresponding Graph/Chart) III-45 Product Launches..............III-45 CNH Industrial N.V. - A Key Player III-46 B.Market Analytics..............III-47 Table 64: The UK Recent Past, Current and Future Analysis for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-47

Table 65: The UK Historic Review for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-48

4e. SPAIN.............. III-49 Market Analysis.............. III-49 Table 66: Spanish Recent Past, Current and Future Analysis for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-49

Table 67: Spanish Historic Review for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-50

4f. RUSSIA.............. III-51 Market Analysis.............. III-51 Table 68: Russian Recent Past, Current and Future Analysis for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-52

Table 69: Russian Historic Review for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-53

4g. REST OF EUROPE.............. III-54 A.Market Analysis.............. III-54 Focus on Select Countries..............III-54 Polish Agricultural Equipment Market III-54 An Overview of the Polish Agricultural Sector III-54 Ukrainian Agricultural Equipment Market III-55 Product Launches..............III-55 Select Key Players..............III-57 B.Market Analytics..............III-58 Table 70: Rest of European Recent Past, Current and Future Analysis for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-58

Table 71: Rest of European Historic Review for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-59

5. ASIA-PACIFIC.............. III-60 A.Market Analysis.............. III-60 Asia-Pacific: The Largest and Fastest Growing Market Worldwide III-60 Table 72: Asia-Pacific: Share of Agriculture Sector in GDP (Nominal Terms) for Select Countries: 2014 (includes corresponding Graph/Chart)..............III-61 India and China: Potential Laden Markets III-61 Table 73: Ten Largest Populated Countries in Asia-Pacific (2014) (includes corresponding Graph/Chart) III-62 B.Market Analytics..............III-63 Table 74: Asia-Pacific Recent Past, Current and Future Analysis for Haying Machinery by Geographic Region - Australia, China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-63

Table 75: Asia-Pacific Historic Review for Haying Machinery by Geographic Region - Australia, China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-64

Table 76: Asia-Pacific 14-Year Perspective for Haying Machinery by Geographic Region - Percentage Breakdown of Dollar Sales for Australia, China, India, South Korea, and Rest of Asia-Pacific Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-65

5a. AUSTRALIA.............. III-66 A.Market Analysis.............. III-66 Increasing Popularity of Vetch Provides Growth Opportunities for Windrowers and Mower Conditioners III-66 Product Launches..............III-66 B.Market Analytics..............III-67 Table 77: Australian Recent Past, Current and Future Analysis for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-67

Table 78: Australian Historic Review for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-68

5b. CHINA.............. III-69 A.Market Analysis.............. III-69 China Leads the Global Haying Machinery Market III-69 Table 79: Chinese Machinery Subsidies in CNY Hundred Million: 2007-2014 (includes corresponding Graph/Chart) III-69 Chinese Haying Machinery Sales to Skyrocket III-69 Table 80: Chinese Farm Equipment Market (2015): Percentage Share Breakdown of Value Sales by Product Segment for Farm Tractors, Harvesting Machinery, Parts and Attachments, Planting and Fertilizing Machinery, Plowing and Cultivating Machinery, and Other Agricultural Equipment (includes corresponding Graph/Chart)..............III-70 Low Mechanization Benefits Growth in the Agricultural Equipment Sector.............. III-70 UPS and Downs in the Journey towards Full Mechanization III-71 B.Market Analytics..............III-72 Table 81: Chinese Recent Past, Current and Future Analysis for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-72

Table 82: Chinese Historic Review for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-73

5c. INDIA.............. III-74 A.Market Analysis.............. III-74 Increased Agricultural Mechanization Propels the Demand for Haying Machinery.............. III-74 Subsidies and Dearth of Workers, the Major Growth Drivers III-74 Shortage of Agricultural Labor Provides Growth Opportunities III-75 Table 83: Number of Agricultural Workers in India (2011 and 2020): Breakdown by Cultivators and Agricultural Laborers in Million (includes corresponding Graph/Chart) III-75 B.Market Analytics..............III-76 Table 84: Indian Recent Past, Current and Future Analysis for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-76

Table 85: Indian Historic Review for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-77

5d. SOUTH KOREA.............. III-78 Market Analysis.............. III-78 Table 86: South Korean Recent Past, Current and Future Analysis for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-78

Table 87: South Korean Historic Review for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-79

5e. REST OF ASIA-PACIFIC..............III-80 A.Market Analysis.............. III-80 Focus on Select Markets..............III-80 Philippines.............. III-80 Government Programs Push Forward Agricultural Mechanization III-80 Table 88: PhilMech Target for Agricultural Mechanization for 2012-2016 (includes corresponding Graph/Chart) III-81 Vietnam.............. III-81 Uptake of Farming Equipment Rises Rapidly III-81 B.Market Analytics..............III-82 Table 89: Rest of Asia-Pacific Recent Past, Current and Future Analysis for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-82

Table 90: Rest of Asia-Pacific Historic Review for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-83

6. THE MIDDLE EAST and AFRICA..............III-84 A.Market Analysis.............. III-84 Table 91: The Middle East: Share of Agriculture Sector in GDP (Nominal Terms) for Select Countries: 2014 (includes corresponding Graph/Chart)..............III-84 Africa.............. III-84 Precision Equipment to Witness More Demand in South Africa III-84 Table 92: South African Market for Agricultural Equipment by Category (2015E): Percentage Share Breakdown of Value Sales for Harvesting Equipment, Hay and Silage Equipment, Planting, Fertilizing, and Pest Control Equipment, Tillage Equipment, Tractors, and Others (includes corresponding Graph/Chart).............. III-85

Table 93: Africa: Share of Agriculture Sector in GDP (Nominal Terms) for Select Countries: 2014 (includes corresponding Graph/Chart) III-86 B.Market Analytics..............III-86 Table 94: The Middle East and Africa Recent Past, Current and Future Analysis for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-86

Table 95: The Middle East and Africa Historic Review for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)..............III-87

7. LATIN AMERICA.............. III-88 A.Market Analysis.............. III-88 Agricultural Machinery Market in Latin America - A Snapshot III-88 Table 96: Latin America: Share of Agriculture Sector in GDP (Nominal Terms) for Select Countries: 2014 (includes corresponding Graph/Chart)..............III-89 B.Market Analytics..............III-90 Table 97: Latin American Recent Past, Current and Future Analysis for Haying Machinery by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-90

Table 98: Latin American Historic Review for Haying Machinery by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)..............III-91

Table 99: Latin American 14-Year Perspective for Haying Machinery by Geographic Region - Percentage Breakdown of Dollar Sales for Brazil and Rest of Latin America Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart).............. III-92

7a. BRAZIL.............. III-93 Market Analysis.............. III-93 Table 100: Brazilian Recent Past, Current and Future Analysis for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-93

Table 101: Brazilian Historic Review for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-94

7b. REST OF LATIN AMERICA..............III-95 A.Market Analysis.............. III-95 Argentina - A Significant Market III-95 B.Market Analytics..............III-95 Table 102: Rest of Latin American Recent Past, Current and Future Analysis for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-95

Table 103: Rest of Latin American Historic Review for Haying Machinery Market Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-96

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 85 (including Divisions/Subsidiaries - 105)

The United States (24) Canada (4) Japan (4) Europe (60) - France (1) - Germany (4) - The United Kingdom (7) - Italy (19) - Spain (1) - Rest of Europe (28) Asia-Pacific (Excluding Japan) (12) Latin America (1)

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