Global Cigars Industry

  • March 2013
  • -
  • Global Industry Analysts
  • -
  • 427 pages

This report analyzes the worldwide markets for Cigars in US$ Million & Million Units.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets.

The report profiles 182 companies including many key and niche players such as Agio Cigars, Altadis SA, Dannemann Cigarenfabrik GmbH, Habanos SA Corporation, John Middleton, Scandinavian Tobacco Group, Swedish Match, and Swisher International, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Table Of Contents




I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Cigars I-3
Cigar Types: Quality and Appearance Disparities I-3
Large Cigars I-3
Little Cigars I-4
Cigarillos I-4


II. EXECUTIVE SUMMARY

1. OUTLOOK II-1
A Prelude II-1
Current and Future Analysis II-1
Volume Analysis II-1
Value Analysis II-1
US and Europe Rule Global Cigar Market despite Regulatory
Pressures II-2
Emerging Economies to Offer Stability to Cigar Market in the
Long Run II-2
Cigars - An Emerging Alternative to Cigarettes II-2

2. TRENDS and ISSUES II-3
Cigar Market Growth: An Outcome of Mass Market Strategies II-3
Dominance of Low-Valued Products Cut Down Manufacturer
Profitability II-3
Global Cigar Market Witnessing Rise in Youth Smoking II-3
Flavored Options Result in Demand Growth among Youth II-4
Growing Consumption of Cigars: A Boon for Cigar Tobacco Farmers II-4
Product Preference: A Perspective II-4
A Peek into the Handmade Premium Cigars Market II-4
Cuban Cigars Rise Out of the Recessionary Blues II-5
Role of Asia in Recovery of Cuban Production and Exports of
Cigars II-5
Habanos Dominates the Cuban Cigar Industry II-5
Rise in Popularity of Non-Cuban Cigars: A Background II-6
Cigar Manufacturers Eye Female Cigar Smoking Market II-6

3. REGULATORY LANDSCAPE II-7
Regulatory Scenario in the Global Cigar Arena II-7
Global Regulatory Rampage on Tobacco Products Leaves Industry
High and Dry II-7
Manufacturers Adapt to Increasing Tax Policy Disparities II-8
Flaws in Regulations Drives Youth Cigar Consumption II-8
Illegal Trading: A Menace to the Industry II-8

4. COMPETITION II-9
European Companies Rule the Global Cigar Market II-9
Table 1: Leading Cigar Manufacturers Worldwide (2012):
Percentage Breakdown of Volume Sales for Altadis,
Scandinavian Tobacco Group, Swisher International, John
Middleton and Others (includes corresponding Graph/Chart) II-9
Cigar Manufacturers Oriented towards Mass Market Products II-9
Major Premium Cigar Brands in the Global Arena II-9
Major Global Cigar Manufacturers: A Brief Insight II-10
Altadis SA II-10
Scandinavian Tobacco Group A/S II-10
Swisher International II-10
John Middleton II-10

5. PRODUCT OVERVIEW II-11
Cigars II-11
Cigar Types: Quality and Appearance Disparities II-11
Large Cigars II-11
Little Cigars II-11
Cigarillos II-11

6. PRODUCT INTRODUCTIONS II-12
Gurkha Cigar Group to Launch Gurkha Ghost Cigar II-12
Oliveros Cigars Unveils Boutique Blends Cigars II-12
General Cigar Launches Don Sixto II-12
Habanos to Unveil EdiciónLimitada Cigars for 2012 II-12
Torano Family Cigar Company Launches 3 new Cigars II-13
cigarsindia.in Launches Alec Bradley Maxx in II-13
Davidoff Launches Cigarillos for Indian Cigar Smokers II-13
cigarsindia.in Launches Padron Cigars II-13
Rocky Patel Launches Cigars and Cigar Accessories in India II-14
Gran HabanoCigars to Launch Two New Cigar Variants and a
Factory Boutique II-14
Habanos S.A. Introduces Half Corona Cigar to the H.Upmann
Range of Cigars II-14
Partagas Introduces Two New Cigars II-14
Scandinavian Tobacco Unveils Willem II Moments, a Value Offer
Cigar II-14
Ted’s Cigars Launch HOPZ Seasoned Cigars II-15
Joya de Nicaragua Announces Launch of Cuenca y Blanco cigars II-15
Miami Cigar to Launch La Sirena Cigars II-15
Habanos Launches Julieta Cigars for Women II-16
Scandinavian Tobacco to Launch Cafe Creme Silver Filter II-16
Torano Cigars Launch Master Cigars II-16
Davidoff Launches Purod'Oro Series Cigars II-16
ITC Launches Armenteros Hand-rolled Cigars II-17
BestCigarPrices.com and Alec Bradley Jointly Launch Star
Insignia Cigars Online II-17

7. RECENT INDUSTRY ACTIVITY II-18
Altadis and Tabacalera Form Joint Venture II-18
Avanti Enters into Licensing Agreement with Villiger to
Venture into Italy II-18
Emilio Cigars Signs Joint Distribution Agreement with Rodrigo
Boutique Cigars II-18
Ezra Zion Cigars and CigarFederation.com Inks distribution
agreement with Emilio Cigars II-18
Davidoff Inks Sponsorship Agreement with Art Basel II-19
Scandinavian Tobacco Group Acquires Lane Limited from Reynolds
American II-19
Adduci Inks Deal to Takeover Royal Jamaica Cigars II-19
M. Misti Cigar Company Signs Distribution Agreement with GBP
International II-20
Commonwealth and Altadis Consolidate Operations II-20
Torano Family Cigar Company Acquires Distribution Rights for
Sam Leccia Cigars II-20
Graycliff Enters into Agreement with Torano II-21
TekaPuro Inks Long-Term Agreement with Oliveros Cigars II-21
ITC Collaborates with La Aurora II-21
Studio Tobac Inks Joint Venture Agreement with Padilla Cigars II-22
STG and Swedish Match Merge Cigar Businesses II-22
Bayer CropScience Inks Joint Partnership Agreement with
Camacho Cigars II-22

8. FOCUS ON SELECT PLAYERS II-23
Agio Cigars (The Netherlands) II-23
Altadis SA (Spain) II-23
Dannemann Cigarenfabrik GmbH (Germany) II-23
Habanos SA Corporation (Cuba) II-24
John Middleton (US) II-24
Scandinavian Tobacco Group (Denmark) II-24
Swedish Match (Sweden) II-25
Swisher International, Inc. (US) II-26

9. GLOBAL MARKET PERSPECTIVE II-27
Volume Analytics II-27
Table 2: World Recent Past, Current and Future Analysis for
Cigars by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in Million Sticks for Years 2010 through 2018
(includes corresponding Graph/Chart) II-27

Table 3: World Historic Review for Cigars by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Million Sticks for
Years 2004 through
2009 (includes corresponding Graph/Chart) II-28

Table 4: World 15-Year Perspective for Cigars by Geographic
Region - Percentage Breakdown of Volume Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 2004, 2012 and 2018
(includes corresponding Graph/Chart) II-29
Value Analytics II-30
Table 5: World Recent Past, Current and Future Analysis for
Cigars by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in US$ Billion for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-30

Table 6: World Historic Review for Cigars by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Billion for Years
2004 through 2009 (includes corresponding Graph/Chart) II-31

Table 7: World 15-Year Perspective for Cigars by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 2004, 2012 and 2018
(includes corresponding Graph/Chart) II-32


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Cigar Market: Changing Trends of Consumption in the US III-1
Table 8: US Tobacco Product Market by Category (2011):
Percentage Breakdown of Volume Sales for Cigarettes,
Smokeless Tobacco, Cigars and Roll-Your-Own (includes
corresponding Graph/Chart) III-1

Table 9: US Tobacco Product Market by Category (2012):
Percentage Breakdown of Dollar Sales for Cigarettes, Cigars and
Cigarillos and Others (includes corresponding
Graph/Chart) III-2
US Cigar Market Weathers Recession III-2
Cuban Trade Embargo Offers Opportunity to Other Cigar
Producing Nations III-2
What Draws Manufacturers towards Cigars? III-3
Large Cigar Sales Rise over Small Cigars - A Result of Lax
in Regulations III-3
Table 10: US Cigar Volume Sales by Type (2002-2011):
Percentage Breakdown of Volume Sales for Small and Large
Cigars (includes corresponding Graph/Chart) III-4
Policies Regulating Cigars in the US Market III-4
A Comparison of Federal Regulations on Cigars, Cigarettes
and Smokeless Tobacco Products in the US III-4
Trends and Issues III-5
Mass Market Cigars Lure Females and Young Male Adults III-5
Cigar Manufacturers on a Promotion Spree in the US III-5
Cigar Smoking Culture Catching up among Youth III-5
Low Tax Rates and Ineffective Regulations Broaden Scope for
Youth Cigar Consumption III-6
Flavored Cigarettes Attract Youth and Help Establish New
Consumer Base III-6
Contradicting Cigar Smoking Trends in Canada and the US III-6
Competitive Scenario III-6
Major Players Leave No Room for New Entrants in the US
Cigar Market III-6
Table 11: Leading Players in the US Cigar Market (2012):
Percentage Breakdown of Volume Sales for Swisher
International, Altadis USA, John Middleton, Swedish Match
North America and Others (includes corresponding
Graph/Chart) III-6
Competitive Scenario in Mass Market Cigar Market III-7
Table 12: Leading Manufacturers of Mass Market Cigars in
the US (2012): Percentage Breakdown of Volume Sales for
John Middleton, Swisher, Altadis, Swedish Match and Others
(includes corresponding Graph/Chart) III-7

Table 13: Leading Cigar Flavors in the US (2012):
Percentage Breakdown of Volume Sales at Convenient Stores
for Pipe, Flavored, Sweet and Others (includes
corresponding Graph/Chart) III-7
Product Launches III-8
Strategic Corporate Developments III-10
Key Players III-13
B.Market Analytics III-14
Volume Analytics III-14
Table 14: US Recent Past, Current and Future Market Analysis
for Cigars with Annual Sales Figures in Million Units for
Years 2010 through 2018 (includes corresponding
Graph/Chart) III-14

Table 15: US Historic Review for Cigars with Annual Sales
Figures in Million Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-15
Value Analytics III-16
Table 16: US Recent Past, Current and Future Market Analysis
for Cigars with Annual Sales Figures in US$ Million for
Years 2010 through 2018 (includes corresponding
Graph/Chart) III-16

Table 17: US Historic Review for Cigars with Annual Sales
Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-17

2. CANADA III-18
A.Market Analysis III-18
Current and Future Analysis III-18
Ageing Population Slows Down Cigar Market Growth in Canada III-18
Male Smokers Dominate Cigar Market III-18
STG Rules Canadian Cigar Market III-18
Table 18: Leading Brands in the Canadian Cigarillos Market
(2012): Percentage Breakdown of Volume Sales for Colts, Old
Port, Cafe Creme and Others (includes corresponding
Graph/Chart) III-19
B.Market Analytics III-19
Volume Analytics III-19
Table 19: Canadian Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in Million
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-19

Table 20: Canadian Historic Review for Cigars with Annual
Sales Figures in Million Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-20
Value Analytics III-21
Table 21: Canadian Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-21

Table 22: Canadian Historic Review for Cigars with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-22

3. JAPAN III-23
A.Market Analysis III-23
Current and Future Analysis III-23
Competitive Scenario III-23
Table 23: Leading Players in the Japanese Cigar Market
(2012): Percentage Breakdown of Volume Sales for Japan
Tobacco Imex, British American Tobacco Japan and Others
(includes corresponding Graph/Chart) III-23
B.Market Analytics III-24
Volume Analytics III-24
Table 24: Japanese Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in Million
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-24

Table 25: Japanese Historic Review for Cigars with Annual
Sales Figures in Million Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-25
Value Analytics III-26
Table 26: Japanese Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-26

Table 27: Japanese Historic Review for Cigars with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-27

4. EUROPE III-28
A.Market Analysis III-28
Current and Future Analysis III-28
Volume Analysis III-28
Value Analysis III-28
Europe: A Premium Cigar Market III-28
Table 28: Leading Players in the European Cigar Market
(2012): Percentage Breakdown of Volume Sales for STG,
Altadis, Burger Group and Others (includes corresponding
Graph/Chart) III-29
B.Market Analytics III-30
Volume Analytics III-30
Table 29: European Recent Past, Current and Future Analysis
for Cigars by Geographic Region - France, Germany, Italy,
UK, Spain, Russia and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in Million Sticks for
Years 2010 through 2018 (includes corresponding
Graph/Chart) III-30

Table 30: European Historic Review for Cigars by Geographic
Region - France, Germany, Italy, UK, Spain, Russia and Rest
of Europe Markets Independently Analyzed with Annual Sales
Figures in Million Sticks for Years 2004 through 2009
(includes corresponding Graph/Chart) III-31

Table 31: European 15-Year Perspective for Cigars by
Geographic Region - Percentage Breakdown of Volume Sales
for France, Germany, Italy, UK, Spain, Russia and Rest of
Europe Markets for Years 2004, 2012 and 2018 (includes
corresponding Graph/Chart) III-32
Value Analytics III-33
Table 32: European Recent Past, Current and Future Analysis
for Cigars by Geographic Region - France, Germany, Italy,
UK, Spain, Russia and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-33

Table 33: European Historic Review for Cigars by Geographic
Region - France, Germany, Italy, UK, Spain, Russia and Rest
of Europe Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-34

Table 34: European 15-Year Perspective for Cigars by
Geographic Region - Percentage Breakdown of Dollar Sales
for France, Germany, Italy, UK, Spain, Russia and Rest of
Europe Markets for Years 2004, 2012 and 2018 (includes
corresponding Graph/Chart) III-35

4a. FRANCE III-36
A.Market Analysis III-36
Current and Future Analysis III-36
Market Sees Shift to Low Cost Variants III-36
Competitive Scenario III-36
B.Market Analytics III-37
Volume Analytics III-37
Table 35: French Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in Million
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-37

Table 36: French Historic Review for Cigars with Annual
Sales Figures in Million Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-38
Value Analytics III-39
Table 37: French Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-39

Table 38: French Historic Review for Cigars with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-40

4b. GERMANY III-41
A.Market Analysis III-41
Current and Future Analysis III-41
German Cigar Consumption Habits - Divided on the Lines of
Age Demographics III-41
Competitive Scenario III-41
Dannemann Cigarenfabrik GmbH - A Key German Cigar Manufacturer III-41
B.Market Analytics III-42
Volume Analytics III-42
Table 39: German Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in Million
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-42

Table 40: German Historic Review for Cigars with Annual
Sales Figures in Million Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-43
Value Analytics III-44
Table 41: German Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-44

Table 42: German Historic Review for Cigars with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-45

4c. ITALY III-46
A.Market Analysis III-46
Current and Future Analysis III-46
Economic Instability Drives Smokers towards Cheaper Cigars III-46
Competitive Scenario III-46
Table 43: Leading Players in the Italian Cigar Market
(2012): Percentage Breakdown of Volume Sales for
Manifatture Sigaro Toscano, Altadis, Scandinavian Tobacco
Group and Others (includes corresponding Graph/Chart) III-46
Strategic Corporate Development III-47
B.Market Analytics III-47
Volume Analytics III-47
Table 44: Italian Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in Million
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-47

Table 45: Italian Historic Review for Cigars with Annual
Sales Figures in Million Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-48
Value Analytics III-49
Table 46: Italian Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-49

Table 47: Italian Historic Review for Cigars with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-50

4d. THE UNITED KINGDOM III-51
A.Market Analysis III-51
Current and Future Analysis III-51
Anti-Smoking Regulations and Campaigns a Major Success in
the UK III-51
Competitive Scenario III-51
Product Launches III-51
B.Market Analytics III-52
Volume Analytics III-52
Table 48: UK Recent Past, Current and Future Market Analysis
for Cigars with Annual Sales Figures in Million Units for
Years 2010 through 2018 (includes corresponding
Graph/Chart) III-52

Table 49: UK Historic Review for Cigars with Annual Sales
Figures in Million Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-53
Value Analytics III-54
Table 50: UK Recent Past, Current and Future Market Analysis
for Cigars with Annual Sales Figures in US$ Million for
Years 2010 through 2018 (includes corresponding
Graph/Chart) III-54

Table 51: UK Historic Review for Cigars with Annual Sales
Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-55

4e. SPAIN III-56
A.Market Analysis III-56
An Overview of Cigar Smoking Habits in Spain III-56
Competitive Scenario III-56
Altadis SA - A Key Spanish Cigar Producer III-56
B.Market Analytics III-57
Volume Analytics III-57
Table 52: Spanish Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in Million
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-57

Table 53: Spanish Historic Review for Cigars with Annual
Sales Figures in Million Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-58
Value Analytics III-59
Table 54: Spanish Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-59

Table 55: Spanish Historic Review for Cigars with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-60

4f. RUSSIA III-61
A.Market Analysis III-61
Current and Future Analysis III-61
Recession Alters Market Dynamics III-61
Competitive Scenario III-61
B.Market Analytics III-62
Volume Analytics III-62
Table 56: Russian Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in Million
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-62

Table 57: Russian Historic Review for Cigars with Annual
Sales Figures in Million Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-63
Value Analytics III-64
Table 58: Russian Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-64

Table 59: Russian Historic Review for Cigars with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-65

4g. REST OF EUROPE III-66
A.Market Analysis III-66
Current and Future Analysis III-66
Overview of Select Markets in the Region III-66
Belgium III-66
Cigarillos Eat into Cigar and Cigarette Market III-66
Competitive Scenario III-66
Denmark III-66
Negative Cigarette Smoking Trends Boost Cigar Sales III-66
Competitive Scenario III-67
Greece III-67
Euro-Zone Pounds Cigar Sales III-67
Competitive Scenario III-67
Ireland III-67
Cigar Sales Continue to Slide III-67
Competitive Scenario III-67
Sweden III-68
Anti Smoking Campaigns Drub Cigar Market Fortunes III-68
Competitive Scenario III-68
Switzerland III-68
Huge Disparity in Premium Cigars and Cigarillo Consumption
Typifies Swiss Market III-68
Competitive Scenario III-68
The Netherlands III-69
Market witnesses Shift towards Premium Cigars III-69
Competitive Scenario III-69
Turkey III-69
Illicit Trade Forces Turkey to Lift Ban on Cigars III-69
Competitive Scenario III-69
Ukraine III-69
Economic Strain Blocking Ukrainian Market Growth III-69
Competitive Scenario III-70
Product Launch III-70
Strategic Corporate Developments III-70
Key Players III-71
B.Market Analytics III-73
Volume Analytics III-73
Table 60: Rest of Europe Recent Past, Current and Future
Market Analysis for Cigars with Annual Sales Figures in
Million Units for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-73

Table 61: Rest of Europe Historic Review for Cigars with
Annual Sales Figures in Million Units for Years 2004
through 2009 (includes corresponding Graph/Chart) III-74
Value Analytics III-75
Table 62: Rest of Europe Recent Past, Current and Future
Market Analysis for Cigars with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-75

Table 63: Rest of Europe Historic Review for Cigars with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-76

5. ASIA-PACIFIC III-77
A.Market Analysis III-77
Current and Future Analysis III-77
Volume Analysis III-77
Value Analysis III-77
Mixed Signals Pervade in Asian Cigar Market III-77
B.Market Analytics III-78
Volume Analytics III-78
Table 64: Asia-Pacific Recent Past, Current and Future
Analysis for Cigars by Geographic Region - Australia,
China, India, Indonesia, Malaysia, Philippines, Singapore,
South Korea, Taiwan, Thailand and Rest of Asia-Pacific
Markets Independently Analyzed with Annual Sales Figures in
Million Sticks for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-78

Table 65: Asia-Pacific Historic Review for Cigars by
Geographic Region - Australia, China, India, Indonesia,
Malaysia, Philippines, Singapore, South Korea, Taiwan,
Thailand and Rest of Asia-Pacific Markets Independently
Analyzed with Annual Sales Figures in Million Sticks for
Years 2004 through 2009 (includes corresponding
Graph/Chart) III-79

Table 66: Asia-Pacific 15-Year Perspective for Cigars by
Geographic Region - Percentage Breakdown of Volume Sales
for Australia, China, India, Indonesia, Malaysia,
Philippines, Singapore, South Korea, Taiwan, Thailand and
Rest of Asia-Pacific Markets for Years 2004, 2012 and 2018
(includes corresponding Graph/Chart) III-80
Value Analytics III-81
Table 67: Asia-Pacific Recent Past, Current and Future
Analysis for Cigars by Geographic Region - Australia,
China, India, Indonesia, Malaysia, Philippines, Singapore,
South Korea, Taiwan, Thailand and Rest of Asia-Pacific
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-81

Table 68: Asia-Pacific Historic Review for Cigars by
Geographic Region - Australia, China, India, Indonesia,
Malaysia, Philippines, Singapore, South Korea, Taiwan,
Thailand and Rest of Asia-Pacific Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-82

Table 69: Asia-Pacific 15-Year Perspective for Cigars by
Geographic Region - Percentage Breakdown of Dollar Sales
for Australia, China, India, Indonesia, Malaysia,
Philippines, Singapore, South Korea, Taiwan, Thailand and
Rest of Asia-Pacific Markets for Years 2004, 2012 and 2018
(includes corresponding Graph/Chart) III-83

5a. AUSTRALIA III-84
A.Market Analysis III-84
Current and Future Analysis III-84
Small Cigars Dominate the Market III-84
Table 70: Australian Cigar Market by Category (2012):
Percentage Breakdown of Value Sales for Small-Sized Cigars,
Mid-Sized Cigars and Large-Sized Cigars (includes
corresponding Graph/Chart) III-84
Major Brands III-84
Table 71: Leading Small Size Cigar Brands in the Australian
Cigar Market (2012): Percentage Breakdown of Value Sales
for Willem II, Cafe Creme, Captain Black and Others
(includes corresponding Graph/Chart) III-84

Table 72: Leading Mid-Size Cigar Brands in the Australian
Cigar Market (2012): Percentage Breakdown of Value Sales
for Henri Wintermans, Willems II and Others (includes
corresponding Graph/Chart) III-85

Table 73: Leading Large-Size Cigar Brands in the Australian
Cigar Market (2012): Percentage Breakdown of Value Sales
for Henri Wintermans and Willems II (includes corresponding
Graph/Chart) III-85
B.Market Analytics III-86
Volume Analytics III-86
Table 74: Australian Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in Million
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-86

Table 75: Australian Historic Review for Cigars with Annual
Sales Figures in Million Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-87
Value Analytics III-88
Table 76: Australian Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-88

Table 77: Australian Historic Review for Cigars with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-89

5b. CHINA III-90
A.Market Analysis III-90
Current and Future Analysis III-90
China - A Lucrative Market for Cigars in Asia III-90
Low-Priced Products Dominate Chinese Cigar Market III-90
Table 78: Chinese Cigar Market by Category (2012):
Percentage Breakdown of Volume Sales for Low-Priced Cigars,
Mid-Priced Cigars and Premium Cigars (includes
corresponding Graph/Chart) III-90
Economic Growth, Rise in the Number of Rich Results in a
Boisterous Cigar Market III-91
Rising Middle Class to Help Cigar Market Growth III-91
Cigar Lounges Subvert Regulations III-91
Competitive Landscape III-91
Table 79: Leading Cigar Manufacturers in China (2012):
Percentage Breakdown of Volume Sales for China Tobacco
Chuanyu, China Tobacco Anhui and Others (includes
corresponding Graph/Chart) III-92

Table 80: Leading Brands in the Chinese Cigar Market
(2012): Percentage Breakdown of Volume Sales for Great
Wall, Wang Guan and Others (includes corresponding
Graph/Chart) III-92
B.Market Analytics III-93
Volume Analytics III-93
Table 81: Chinese Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in Million
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-93

Table 82: Chinese Historic Review for Cigars with Annual
Sales Figures in Million Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-94
Value Analytics III-95
Table 83: Chinese Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-95

Table 84: Chinese Historic Review for Cigars with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-96

5c. INDIA III-97
A.Market Analysis III-97
Current and Future Analysis III-97
Severe Regulations to Slowdown Volume Growth III-97
Competitive Scenario III-97
Product Launches III-98
Strategic Corporate Development III-99
B.Market Analytics III-100
Volume Analytics III-100
Table 85: Indian Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in Million
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-100

Table 86: Indian Historic Review for Cigars with Annual
Sales Figures in Million Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-101
Value Analytics III-102
Table 87: Indian Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-102

Table 88: Indian Historic Review for Cigars with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-103

5d. INDONESIA III-104
A.Market Analysis III-104
Current and Future Analysis III-104
Cigar Consumption to Rise Driven by Rise in Urban Consumption III-104
Competitive Scenario III-104
Table 89: Leading Players in the Indonesian Cigar Market
(2012): Percentage Breakdown of Volume Sales for Perkebunan
Nasional X PT, Taru Martani PT, Djarum PT, Gelora Djaja PT
and Others (includes corresponding Graph/Chart) III-104
B.Market Analytics III-105
Volume Analytics III-105
Table 90: Indonesian Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in Million
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-105

Table 91: Indonesian Historic Review for Cigars with Annual
Sales Figures in Million Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-106
Value Analytics III-107
Table 92: Indonesian Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-107

Table 93: Indonesian Historic Review for Cigars with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-108

5e. MALAYSIA III-109
A.Market Analysis III-109
Current and Future Analysis III-109
Buoyant Market for Cigars and Cigarillos in Malaysia III-109
Competitive Scenario III-109
B.Market Analytics III-110
Volume Analytics III-110
Table 94: Malaysian Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in Million
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-110

Table 95: Malaysian Historic Review for Cigars with Annual
Sales Figures in Million Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-111
Value Analytics III-112
Table 96: Malaysian Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-112

Table 97: Malaysian Historic Review for Cigars with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-113

5f. THE PHILIPPINES III-114
A.Market Analysis III-114
Current and Future Analysis III-114
Domestic Brands Take Lead in Philippines Cigar Market III-114
Leading Players III-114
Table 98: Leading Cigar Companies in the Philippines
(2012): Percentage Breakdown of Volume Sales for Tabaqueria
de Filipinas, Tabacalera Incorporada and Others (includes
corresponding Graph/Chart) III-114
B.Market Analytics III-115
Volume Analytics III-115
Table 99: Philippine Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in Million
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-115

Table 100: Philippine Historic Review for Cigars with
Annual Sales Figures in Million Units for Years 2004
through 2009 (includes corresponding Graph/Chart) III-116
Value Analytics III-117
Table 101: Philippine Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-117

Table 102: Philippine Historic Review for Cigars with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-118

5g. SINGAPORE III-119
A.Market Analysis III-119
Current and Future Analysis III-119
Youth Aspirations to Drive Cigar Volume Growth III-119
B.Market Analytics III-120
Volume Analytics III-120
Table 103: Singaporean Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in Million
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-120

Table 104: Singaporean Historic Review for Cigars with
Annual Sales Figures in Million Units for Years 2004
through 2009 (includes corresponding Graph/Chart) III-121
Value Analytics III-122
Table 105: Singaporean Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-122

Table 106: Singaporean Historic Review for Cigars with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-123

5h. SOUTH KOREA III-124
A.Market Analysis III-124
Current and Future Analysis III-124
Western Influence Drives Market Growth III-124
Competitive Scenario III-124
B.Market Analytics III-125
Volume Analytics III-125
Table 107: South Korean Recent Past, Current and Future
Market Analysis for Cigars with Annual Sales Figures in
Million Units for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-125

Table 108: South Korean Historic Review for Cigars with
Annual Sales Figures in Million Units for Years 2004
through 2009 (includes corresponding Graph/Chart) III-126
Value Analytics III-127
Table 109: South Korean Recent Past, Current and Future
Market Analysis for Cigars with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-127

Table 110: South Korean Historic Review for Cigars with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-128

5i. TAIWAN III-129
A.Market Analysis III-129
Current and Future Analysis III-129
Cigars Gain in Popularity III-129
B.Market Analytics III-129
Volume Analytics III-129
Table 111: Taiwanese Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in Million
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-129

Table 112: Taiwanese Historic Review for Cigars with Annual
Sales Figures in Million Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-130
Value Analytics III-131
Table 113: Taiwanese Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-131

Table 114: Taiwanese Historic Review for Cigars with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-132

5j. THAILAND III-133
A.Market Analysis III-133
Current and Future Analysis III-133
Low-Priced Cigars Change Market Dynamics in Thailand III-133
B.Market Analytics III-134
Volume Analytics III-134
Table 115: Thai Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in Million
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-134

Table 116: Thai Historic Review for Cigars with Annual
Sales Figures in Million Units for Years 2004 through 2009
(includes corresponding Graph/Chart) III-135
Value Analytics III-136
Table 117: Thai Recent Past, Current and Future Market
Analysis for Cigars with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-136

Table 118: Thai Historic Review for Cigars with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-137

5k. REST OF ASIA-PACIFIC III-138
A.Market Analysis III-138
Current and Future Analysis III-138
B.Market Analytics III-138
Volume Analytics III-138
Table 119: Rest of Asia-Pacific Recent Past, Current and
Future Market Analysis for Cigars with Annual Sales Figures
in Million Units for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-138

Table 120: Rest of Asia-Pacific Historic Review for Cigars
with Annual Sales Figures in Million Units for Years 2004
through 2009 (includes corresponding Graph/Chart) III-139
Value Analytics III-140
Table 121: Rest of Asia-Pacific Recent Past, Current and
Future Market Analysis for Cigars with Annual Sales Figures
in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-140

Table 122: Rest of Asia-Pacific Historic Review for Cigars
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-141

6. LATIN AMERICA III-142
A.Market Analysis III-142
Current and Future Analysis III-142
Volume Analysis III-142
Value Analysis III-142
Diverse Cigar Smoking Trends Dot Latin American Cigar Market III-142
B.Market Analytics III-143
Volume Analytics III-143
Table 123: Latin American Recent Past, Current and Future
Analysis for Cigars by Geographic Region - Argentina,
Brazil, Chile, Colombia, Ecuador, Mexico, Peru and
Venezuelan Markets Independently Analyzed with Annual Sales
Figures in Million Sticks for Years 2010 through 2018
(includes corresponding Graph/Chart) III-143

Table 124: Latin American Historic Review for Cigars by
Geographic Region - Argentina, Braz

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