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EXECUTIVE SUMMARY

The report titled ‘North America Digital Camera Industry Outlook to 2017 – Surging Replacement Demand and Product Innovation’ provides a comprehensive analysis of the various aspects such as market size, segmentation, trends and developments and future projections of the Built-in Lens Cameras and Interchangeable Lens Cameras as key segments of the market. The report also provides detailed explanation of the various macro and industry factors which are driving the growth of the market for these two segments of digital cameras across the US and Canada. Additionally, it also covers market share of major players present in the digital camera market of the US.

The North American digital camera market is rapidly maturing owing to the high level of ownership of the digital cameras among the consumers. Therefore the repeat purchases have become critical for the sales of the camera manufacturing companies in the US and Canada. The market in the region is increasingly becoming dependent on the consumer purchases for replacement or additional camera. As a result the camera manufacturers are trying hard to introduce products with new innovative features so as to get their customers back into the buying cycle. The shipments of the digital cameras to the region have declined at a CAGR of 7.2% during 2006-2012 where the shipments have decreased to ~ million units in 2012 from shipments of ~ million units of digital cameras in 2006. While the US accounted for 83% of the shipments of the digital cameras in the region in 2012, Canada represented the rest of the 17% of the digital camera shipments to the region in the same year.

The US market for digital cameras is consistently moving towards maturity. The present demand in the market is from the consumers who are considering purchase of an additional or replacement camera. The digital camera market of the US is estimated at ~ million units on the basis of shipments in 2012 which has decreased from the shipment of ~ million units of digital cameras in 2006 at a CAGR of -8% during 2006-2012. The contribution of the built-in lens cameras has declined from 92.5% in 2006 to 70.7% in 2012, primarily because of the saturating compact camera ownership levels among the consumers. The digital camera market of the US is dominated by Canon which holds ~% share out of the total sales of the digital cameras in the country by volume. This is followed by Nikon which accounts for ~% share in the digital camera market of the US. Sony is the third largest player which accounts for ~% of the digital camera sales in the country.

The digital camera market of Canada has declined in recent years owing to the growing saturation levels of the digital camera ownership among the consumers. The market is about the size of ~ million units on the basis of shipment of digital camera in 2012 which has decreased from the shipment of ~ million units of digital cameras in 2006 at a CAGR of -2% during 2006-2012.

The interchangeable lens market of North America has experienced a robust growth in recent years owing to the high growth in the consumer demand for the interchangeable lens cameras. The shipments of the interchangeable lenses to the North America market has grown at a CAGR of 16.8% during 2006-2012 where the market has reached ~ million units in 2012 on the basis of the shipments by increasing from ~ million units in 2006.

KEY TOPICS COVERED IN THE REPORT

- The market size of the North America digital camera market on the basis of shipments of digital cameras.
- The market segmentation of the North America digital camera market by cameras with built-in lenses and cameras with interchangeable lenses.
- The market size of the North America interchangeable lens market on the basis of shipments.
- The market segmentation of the North America interchangeable lens market by lenses for 35 mm format cameras and lenses for < 35 mm format cameras.
- The market size of the US and Canada digital camera markets on the basis of shipments of digital cameras.
- The market segmentation of the US and Canada digital camera markets by cameras with built-in lenses and cameras with interchangeable lenses.
- The market size of the built-in lens camera market and interchangeable lens camera market on the basis of shipments for the US and Canada.
- Future outlook and projections of the built-in lens camera market and interchangeable lens camera market of the US and Canada.
- Future outlook and projections of the interchangeable lens market of North America.
- Future outlook and projections of the digital camera market of North America.

Table Of Contents

North America Digital Camera Industry Outlook to 2017 - Surging Replacement Demand and Product Innovation
TABLE OF CONTENTS

1. North America Digital Camera Industry and Forecast
1.1. North America Digital Camera Market Introduction
1.2. North America Digital Camera Market Size by Shipments, 2006-2012
1.3. North America Digital Camera Market Segmentation, 2006-2012
1.3.1. North America Built-in-Lens Camera Market
1.3.2. North America Interchangeable Lens Camera Market
2. The US Digital Camera Market Introduction
2.1. The US Digital Camera Market Size by Shipments, 2006-2012
2.2. The US Digital Camera Market Segmentation, 2006-2012
2.3. The US Built-in-Lens Camera Market
2.3.1. The US Built-in-Lens Camera Market Introduction and Size, 2006-2012
2.3.2. The US Built-in-Lens Camera Market Future Outlook, 2013-2017
2.4. The US Interchangeable Lens Camera Market
2.4.1. The US Interchangeable Lens Camera Market Introduction and Size, 2006-2012
2.4.2. The US Interchangeable Lens Camera Market Future Outlook, 2013-2017
2.5. The US Digital Camera Market Competitive Landscape
2.5.1. Market Share of Major Players in the Digital Camera Market in the US, 2009-2011
2.6. The US Digital Camera Market Future Outlook and Projections, 2013-2017
2.7. The US Digital Camera Market Macroeconomic Factors: Current and Projections
2.7.1. Personal Disposable Income, 2006-2017
2.7.2. Population, 2006-2017
2.7.3. Arrival of Non-resident Tourists, 2006-2017
2.7.4. Smartphone Shipments, 2006-2017
3. Canada Digital Camera Market Introduction
3.1. Canada Digital Camera Market Size by Shipments, 2006-2012
3.2. Canada Digital Camera Market Segmentation, 2006-2012
3.3. Canada Built-in Lens Camera Market
3.3.1. Canada Compact Point and Shoot Camera Market Introduction and Size, 2006-2012
3.3.2. Canada Compact Point and Shoot Camera Market Future Outlook and Projections, 2013-2017
3.3.3. Canada DSLR/Mirrorless Camera Market Introduction and Size, 2006-2012
3.3.4. Canada DSLR/Mirrorless Camera Market Future Outlook and Projections, 2013-2017
3.4. Canada Digital Camera Market Future Outlook and Projections, 2013-2017
3.5. Canada Digital Camera Market Macroeconomic Factors: Current and Projections
3.5.1. GDP- Current Prices, 2006-2017
3.5.2. Population, 2006-2017
3.5.3. Arrival of Non-resident Tourists, 2006-2017
4. North America Digital Camera Market Trends and Developments
5. North America Digital Camera Market Future Outlook and Projections
5.1. Cause and Effect Relationship between Dependent and Independent Factors Prevailing in the North America Digital Camera Market
5.2. North America Digital Camera Market Future Projections, 2013-2017
6. Appendix
6.1. Market Definition
6.2. Abbreviations
6.3. Research Methodology
6.4. Disclaimer



LIST OF FIGURES

Figure 1: North America Digital Camera Market Size by Shipment in Million Units, 2006-2012
Figure 2: North America Digital Camera Market Segmentation by Cameras with Built-in Lens and Cameras with Interchangeable Lens, 2006-2012
Figure 3: North America Built-in Lens Camera Market Size by Shipment in Million Units, 2006-2012
Figure 4: North America Built-in Lens Camera Market Size by Shipment in Million Units, 2013-2017
Figure 5: North America Interchangeable Lens Camera Market Size by Shipment in Million Units, 2006-2012
Figure 6: North America Interchangeable Lens Camera Market Size by Shipment in Million Units, 2013-2017
Figure 7: North America Interchangeable Lens Market Size by Shipment in Million Units, 2006-2012
Figure 8: North America Interchangeable Lens Market Segmentation by Lens for 35 mm Format Cameras and Lens for Figure 9: North America Interchangeable Lens for 35 mm Format Cameras Market Size by Shipments in Million Units, 2006-2012
Figure 10: North America Interchangeable Lens for 35 mm Format Cameras Market Size by Shipments in Million Units, 2013-2017
Figure 11: North America Interchangeable Lens for Figure 12: North America Interchangeable Lens for Figure 13: North America Interchangeable Lens Market Size by Shipments in Million Units, 2013-2017
Figure 14: The US Digital Camera Market Size by Shipment in Million Units, 2006-2012
Figure 15: The US Digital Camera Market Size by Wholesale Revenue in USD Million, 2006-2012
Figure 16: The US Digital Camera Market Segmentation by Cameras with Built-in Lenses and Cameras with Interchangeable Lenses, 2006-2012
Figure 17: The US Built-in Lens Camera Market Size by Shipment in Million Units, 2006-2012
Figure 18: The US Built-in Lens Camera Market Size by Shipment in Million Units, 2013-2017
Figure 19: The US Interchangeable Lens Camera Market Size by Shipment in Million Units, 2006-2012
Figure 20: The US Interchangeable Lens Camera Market Size by Shipment in Million Units, 2013-2017
Figure 21: Market Share of the Major Players in the US Digital Camera Market, 2009-2011
Figure 22: The US Digital Camera Market Size by Shipment in Million Units, 2013-2017
Figure 23: The US Personal Disposable Income of the Population in USD Million, 2006-2017
Figure 24: The US Population in Million, 2006-2017
Figure 25: The US Inbound Non Resident Tourists in Million, 2006-2017
Figure 26: The US Smartphone Shipments in Million Units, 2006-2017
Figure 27: Canada Digital Camera Market Size by Shipment in Million Units, 2006-2012
Figure 28: Canada Digital Camera Market Segmentation by Digital Lens Shutter Cameras and DSLRs/Mirrorless Cameras, 2006-2012
Figure 29: Canada Compact Point and Shoot Camera Market Size by Shipment in Million Units, 2006-2012
Figure 30: Canada Compact Point and Shoot Camera Market Size by Shipment in Million Units, 2013-2017
Figure 31: Canada DSLR/Mirrorless Cameras Market Size by Shipments in Thousand Units, 2006-2012
Figure 32: Canada DSLR/Mirrorless Cameras Market Size by Shipment in Thousand Units, 2013-2017
Figure 33: Canada Digital Camera Market Size by Shipment in Million Units, 2013-2017
Figure 34: Canada GDP in USD Million, 2006-2017
Figure 35: Canada Population in Million, 2006-2017
Figure 36: Canada Arrival of Non Resident Tourists in USD Million, 2006-2017
Figure 37: North America Digital Camera Market Size by Shipments in Million Units, 2013-2017



LIST OF TABLES

Table 1: Average Unit Price of Digital Cameras in the US in USD, 2006-2011
Table 2: Cause and Effect Relationship Analysis between Industry Factors and Expected Digital Camera Market Prospects in North America
Table 3: Correlation Matrix for Canada Interchangeable Lens Camera Market
Table 4: Regression Coefficients Output



COMPANIES MENTIONED

Canon Inc, Nikon Corporation, Sony Corporation, Samsung Electronics, Panasonic Corporation

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