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EXECUTIVE SUMMARY

The report titled ‘Asia Digital Camera Industry Outlook to 2017 – Driven by Rising Income and Low Ownership Level’ provides a comprehensive analysis of the various aspects such as market size, segmentation, trends and developments and future projections of the Compact Point & Shoots, DSLRs and Mirrorless Interchangeable Lens Cameras (MILCs) as key segments of the market. The report also provides detailed explanation of the various macro and industry factors which are driving the growth of the market for these three segments of digital cameras across Asian countries of India, China, Japan and South Korea. Additionally, it also covers market share of major players present in the digital camera market across various countries in Asia.

The Asian region has emerged as the fastest growing market in the global digital camera industry in recent years. This is majorly because of the low penetration level of the digital cameras in countries such as India and China. These countries have a large population size but the ownership level of the digital cameras among the consumers is relatively very low as compared to the other developed markets. As a result the demand from the first time buyers has increased significantly in recent years in these countries. The market in the Asian countries is driven by the price sensitive middle income group consumers. These consumers prefer buying an affordable compact camera instead of high end DSLRs. However, the rising consumer interest for interchangeable lens cameras is the latest trend in the region. Within the interchangeable lens camera category, the mirrorless cameras are rapidly gaining consumer attention and sales growth in countries like China and Japan.

The shipments of the digital cameras have grown at a CAGR of 6.9% during 2006-2012, where the shipments have reached ~ million units in 2012 by growing from ~ million units in 2006. While China is the largest contributor in terms of shipments and accounts for ~% of the shipments made to the Asian region in 2012. This followed by Japan which accounted for 27.8% of the shipments made to the region in the same year. India is the third largest contributor and accounted for ~% of the total shipments made to the region in 2012. The built in lens cameras dominate the digital camera market of Asia and accounted for ~% of the total shipments of the digital cameras made to the region.

The Indian digital camera market has experienced a strong growth over the last six years in which the market has grown at a CAGR of 38.9% during 2006-2012. The size of the Indian digital camera market was ~ million units annually by shipments in 2012. While in 2006 only ~ million units of the digital cameras were shipped to the Indian market. In comparison to the western markets like Europe and North America, which are maturing, the Indian market is largely underpenetrated. The Indian market of compact point & shoot cameras is dominated by Sony which accounted for ~% of the sales of these cameras in 2012. This is followed by Nikon with ~% share in the total sales of compact camera in the country.

Because of the high demand for DSLR cameras among the Chinese consumers the market is estimated to grow at a double digit year-on-year growth through 2017. The interchangeable lens camera market in China is expected to grow at a CAGR of 46.8% during 2012-2017 where the market is estimated to reach ~ million units by shipment in 2017 from shipment of ~ million units in 2012.

The Japanese interchangeable lens camera market is estimated at ~ million units in 2012 by shipments which have grown from shipment of ~ million units in 2006 at a CAGR of 16.9% during 2006-2012. The high demand for the DSLR cameras and the mirrorless interchangeable lens cameras among the Japanese consumers has driven the growth of the interchangeable lens camera market of Japan.

The mirrorless interchangeable lens camera market of South Korea has increased at a robust CAGR of 32.6% during the two year period from 2010-2012. The sales of these cameras have increased from ~ thousand units in 2010 to ~ thousand units in 2012. The unit sales of these cameras have increased at a strong double digit year-on-year growth of 25.3% in 2011 and 40.3% in 2012. The combination of the traits of these cameras such as compact size, use of interchangeable lenses and relatively affordable pricing has the key factors responsible for the growth in the sales of these cameras.

The interchangeable lens market of Asia is projected to grow strongly at a CAGR of 37.9% during 2012-2017. The shipments of these lenses are therefore estimated to increase to ~ million units by 2017 by growing from ~ million units in 2012. The growing disposable income of the consumers in Asian countries such as India and China is expected to lead to high expenditure on buying high performance interchangeable lens cameras in coming years.

KEY TOPICS COVERED IN THE REPORT

- The market size of the Asia digital camera market on the basis of shipments of digital cameras.
- The market segmentation of the Asia digital camera market by cameras with built-in lenses and cameras with interchangeable lenses.
- The market size of the Asia interchangeable lens market on the basis of shipments.
- The market segmentation of the Asian interchangeable lens market by lenses for 35 mm format cameras and lenses for < 35 mm format cameras.
- The market size of the India, China and Japan digital camera markets on the basis of shipments of digital cameras.
- The market segmentation of the India, China and Japan digital camera markets by cameras with built-in lenses and cameras with interchangeable lenses.
- The market size of the built-in lens camera market and interchangeable lens camera market on the basis of shipments for India, China and Japan.
- Future outlook and projections of the digital camera market of India, China and Japan.
- The market size of the Other Asian Countries digital camera market on the basis of shipments.
- The market size of the South Korea digital camera market on the basis of sales of digital cameras.
- The market segmentation of the South Korea digital camera market by Compact Point & Shoots, DSLRs and Mirrorless cameras.
- Future outlook and projections of the interchangeable lens market of Asia
- Future outlook and projections of the Asia digital camera market.

Table Of Contents

Asia Digital Camera Industry Outlook to 2017 - Driven by Rising Income and Low Ownership Level
TABLE OF CONTENTS

1. Asia Digital Camera Industry and Forecast
1.1. Asia Digital Camera Market Introduction
1.2. Asia Digital Camera Market Size by Shipments, 2006-2012
1.3. Asia Digital Camera Market Segmentation, 2006-2012
1.3.1. Asia Built-in-Lens Camera Market
1.3.2. Asia Interchangeable Lens Camera Market
2. India Digital Camera Market Introduction
2.1.1. India Digital Camera Market Size by Shipments, 2006-2012
2.1.2. India Digital Camera Market Segmentation, 2006-2012
2.1.3. India Built-in-Lens Camera Market
2.1.4. India Interchangeable Lens Camera Market
2.1.5. India Digital Camera Market Competitive Landscape
2.1.6. India Digital Camera Market Future Outlook and Projections, 2013-2017
2.1.7. India Digital Camera Market Macroeconomic Factors: Current and Projections
3. China Digital Camera Market Introduction
3.1.1. China Digital Camera Market Size by Shipments, 2006-2012
3.1.2. China Digital Camera Market Segmentation, 2006-2012
3.1.3. China Built-in-Lens Camera Market
3.1.4. China Interchangeable Lens Camera Market
3.1.5. China Digital Camera Market Future Outlook and Projections, 2013-2017
3.1.6. China Digital Camera Market Macroeconomic Factors: Current and Projections
4. Japan Digital Camera Market Introduction
4.1.1. Japan Digital Camera Market Size by Shipments, 2006-2012
4.1.2. Japan Digital Camera Market Segmentation, 2006-2012
4.1.3. Japan Built-in-Lens Camera Market
4.1.4. Japan Interchangeable Lens Camera Market
4.1.5. Japan Digital Camera Market Competitive Landscape
4.1.6. Japan Digital Camera Market Future Outlook and Projections
4.1.7. Japan Digital Camera Market Macroeconomic Factors: Current and Projections
5. Asia Digital Camera Market Trends and Developments
6. Asia Digital Camera Market Future Outlook and Projections, 2013-2017
6.1. Cause and Effect Relationship between the Dependent and Independent Factors Prevailing in the Asian Digital Camera Market
6.2. Asia Digital Camera Market Future Projections, 2013-2017
7. Other Asian Countries Digital Camera Market Introduction and Size, 2006-2012
7.1. South Korea Digital Camera Market Introduction
7.1.1. South Korea Digital Camera Market Size by Sales, 2006-2012
7.1.2. South Korea Digital Camera Market Segmentation, 2006-2012
7.1.3. South Korea Digital Camera Market Competitive Landscape
7.1.4. South Korea Digital Camera Market Future Outlook and Projections, 2013-2017
8. Other Asian Countries Digital Camera Markets Future Outlook and Projections, 2013-2017
9. Appendix
9.1. Market Definition
9.2. Abbreviations
9.3. Research Methodology
9.4. Disclaimer



LIST OF FIGURES
Figure 1: Asia Digital Camera Market Size by Shipment in Million Units, 2006-2012
Figure 2: Asia Digital Camera Market Segmentation by Built-in Lens Cameras and Interchangeable Lens Cameras, 2006-2012\
Figure 3: Asia Built-in Lens Camera Market Size by Shipment in Million Units, 2006-2012\
Figure 4: Asia Built-in Lens Camera Market Size by Shipment in Million Units, 2013-2017\
Figure 5: Asia Interchangeable Lens Camera Market Size by Shipment in Million Units, 2006-2012
Figure 6: Asia Interchangeable Lens Camera Market Size by Shipment in Million Units, 2013-2017
Figure 7: Asia Interchangeable Lens Market Size by Shipments in Million Units, 2006-2012
Figure 8: Asia Interchangeable Lens Market Segmentation by Lenses for 35 mm format cameras and Lenses for Figure 9: Asia Interchangeable Lens for 35 mm Format Cameras Market Size by Shipments in Million Units, 2006-2012
Figure 10: Asia Interchangeable Lens for 35 mm Format Cameras Market Size by Shipments in Million Units, 2013-2017
Figure 11: Asia Interchangeable Lens for Figure 12: Asia Interchangeable Lens for Figure 13: Asia Interchangeable Lens Market Size by Shipments in Million Units, 2013-2017 27
Figure 14: India Digital Camera Market Size by Shipment in Million Units, 2006-2012
Figure 15: Breakup of India Digital Camera Market Size by Value in Percentage, 2012
Figure 16: India Digital Camera Market Segmentation by Cameras with Built-in Lens and Cameras with Interchangeable Lens, 2006-2012
Figure 17: India Built-in Lens Cameras Market Size by Shipment in Million Units, 2006-2012 35
Figure 18: India Built-in Lens Camera Market Size by Shipment in Million Units, 2013-2017
Figure 19: India Interchangeable Lens Camera Market Size by Shipment in Thousand Units, 2006-2012
Figure 20: India Interchangeable Lens Cameras Market Size by Shipment in Thousand Units, 2013-2017
Figure 21: India Interchangeable Lens Market Size by Shipments in Thousand Units, 2006-2012
Figure 22: India Interchangeable Lens Market Segmentation by Lens for 35 mm Format Cameras and Lens for Figure 23: India Interchangeable Lens for 35 mm Format Cameras Market Size by Shipment in Thousand Units, 2006-2012
Figure 24: India Interchangeable Lens for 35 mm Format Cameras Market Size by Shipment in Thousand Units, 2013-2017
Figure 25: India Interchangeable Lens for Figure 26: India Interchangeable Lens for Figure 27: India Interchangeable Lens Market Size by Shipments in Thousand Units, 2013-2017
Figure 28: Market Share of Major Players in Digital Compact Camera Market of India by Sales, 2011 and 2012
Figure 29: Market Share of Major Players in DSLR Camera Market of India, 2011 and 2012
Figure 30: India Digital Camera Market Size Future Outlook by Shipments, 2013-2017
Figure 31: India Total Population in Million, 2006-2017
Figure 32: India Personal Disposable Income in USD Million, 2006-2017
Figure 33: India Outbound Tourists in Million, 2006-2017
Figure 34: China Digital Camera Market Size by Shipment in Million Units, 2006-2012
Figure 35: China Digital Camera Market Segmentation by Cameras with Built-in Lenses and Cameras with Interchangeable Lenses, 2006-2012
Figure 36: China Built-in Lens Camera Market Size by Shipment in Million Units, 2006-2012 59
Figure 37: China Built-in Lens Camera Market Size by Shipment in Million Units, 2013-2017
Figure 38: China Interchangeable Lens Camera Market Size by Shipments in Million Units, 2006-2012
Figure 39: China Interchangeable Lens Camera Market Size Future Outlook by Shipment in Million Units, 2013-2017
Figure 40: China Interchangeable Lens Market Size by Shipments in Million Units, 2006-2012
Figure 41: China Interchangeable Lens Market Segmentation by Lens for 35 mm Format Cameras and Lens for Figure 42: China Interchangeable Lens for 35 mm Format Cameras Market Size by Shipments in Million Units, 2006-2012
Figure 43: China Interchangeable Lens for 35 mm Format Cameras Market Size by Shipments in Million Units, 2013-2017
Figure 44: China Interchangeable Lens for Figure 45: China Interchangeable Lens for Figure 46: China Interchangeable Lens Market Size by Shipments in Million Units, 2013-2017
Figure 47: China Digital Camera Market Size by Shipment in Million Units, 2013-2017
Figure 48: China Population in Million, 2006-2017
Figure 49: China Personal Disposable Income of the Population IN USD Million, 2006-2017Figure 50: China Inbound Non Resident Tourists in Million, 2006-2017
Figure 51: China Smartphone Shipments in Million, 2006-2012
Figure 52: Japan Digital Camera Market Size by Shipment in Million Units, 2006-2012
Figure 53: Japan Digital Camera Market Segmentation by Cameras with Built-in Lenses and Cameras with Interchangeable Lenses, 2006-2012
Figure 54: Japan Built-in Lens Camera Market Size by Shipment in Million Units, 2006-2012
Figure 55: Japan Built In Lens Camera Market Size by Shipment in Million Units, 2013-2017
Figure 56: Japan Interchangeable Lens Camera Market Size by Shipment in Million Units, 2006-2012
Figure 57: Japan Interchangeable Lens Camera Market Size by Shipment in Million Units, 2013-2017
Figure 58: Japan Interchangeable Lens Market Size by Shipments in Million Units, 2006-2012 90
Figure 59: Japan Interchangeable Lens Market Segmentation by Lens for 35 mm Format Cameras and Lens for Figure 60: Japan Interchangeable Lens for 35 mm Format Cameras Market Size by Shipments in Thousand Units, 2006-2012
Figure 61: Japan Interchangeable Lens for 35 mm Format Cameras Market Size by Shipments in Thousand Units, 2013-2017
Figure 62: Japan Interchangeable Lens for Figure 63: Japan Interchangeable Lens for Figure 64: Japan Interchangeable Lens Market Size by Shipments in Million Units, 2013-2017
Figure 65: Market Share of Major Brands in the Digital Camera Market of Japan, 2011
Figure 66: Market Share of Major Players in the Mirrorless Camera Market of Japan, 2010-2012
Figure 67: Market Share of Major Players in the Compact Camera Market of Japan, 2012
Figure 68: Japan Digital Camera Market Size by Shipments in Million Units, 2013-2017
Figure 69: Japan Population in Million, 2006-2017
Figure 70: Japan Personal Disposable Income in USD Million, 2006-2017
Figure 71: Japan Inbound Non-resident Tourists in Million, 2006-2017
Figure 72: Asia Digital Camera Market Size by Shipments in Million Units, 2013-2017
Figure 73: Other Asian Countries Digital Camera Market Size by Shipment in Million Units, 2006-2012
Figure 74: South Korea Digital Camera Market Size by Sales in Million Units, 2006-2012
Figure 75: South Korea Digital Camera Market Segmentation by Compacts, DSLRs and Mirrorless cameras, 2006-2012
Figure 76: South Korea Compact Point and Shoot Camera Market Size by Sales in Thousand Units, 2006-2012
Figure 77: South Korea Digital Compact Point and Shoot Camera Market Size by Sales in Thousand Units, 2013-2017
Figure 78: South Korea DSLR Camera Market Size by Sales in Thousand Units, 2006-2012
Figure 79: South Korea DSLR Camera Market Size by Sales in Thousand Units, 2013-2017
Figure 80: South Korea Mirrorless Cameras Market Size by Sales in Thousand Units, 2010-2012
Figure 81: South Korea Mirrorless Camera Market Size by Sales in Thousand Units, 2013-2017
Figure 82: Market Share of Major Players in Digital Compact Camera Market of South Korea, 2011 and 2012
Figure 83: Market Share of Major Players in the DSLR Camera Market of South Korea, 2011 and 2012
Figure 84: Market Share of Major Players in the Mirrorless Camera Market of South Korea, 2011 and 2012
Figure 85: South Korea Digital Camera Market Size by Sales in Million Units, 2013-2017
Figure 86: Other Asian Countries Digital Camera Market Size by Shipments in Million Units, 2013-2017



LIST OF TABLES

Table 1: India Digital Camera Market Size by Value in USD Million, 2012
Table 2: Market Share of Major Players in the DSLR camera Market of Japan, 2006-2012
Table 3: Cause and Effect Relationship Analysis between Industry Factors and Expected Digital Camera Market Prospects in Asia
Table 4: South Korea Digital Camera Market Size by Sales Revenue in USD Million, 2010-2012
Table 5: Correlation Matrix for China Built-in Lens Camera Market
Table 6: Regression Coefficients Output



COMPANIES MENTIONED

Canon Inc, Nikon Corporation, Sony Corporation, Samsung Electronics, Panasonic Corporation

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