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Household Appliances (Brown Goods) Market Report 2014

  • October 2014
  • -
  • Key Note Publications Ltd

Summary

Table of Contents

Executive Summary

The UK market for household appliances (brown goods) fell by 1.6% in 2013, marking the third year of consecutive decline. The market has continued to contract following poor consumer confidence in the wake of the recession, as well as increased competition from online content streaming services and the migration of consumers onto multifunctional mobile devices, such as smartphones and tablet computers. Intense price competition between retailers has also served to drive down the price of brown goods, such as televisions, Blu-ray players and audio equipment, thus eroding market value.

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