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Internet Advertising Market Report 2013

  • March 2013
  • -
  • Key Note Publications Ltd

In 2010 and 2011, the Internet advertising market observed annual double-digit growth, following a more subdued performance in 2009, when expenditure on online advertising increased by just 5.7%. This reflects the slightly more optimistic market observed over the past few of years, following the recession of 2008/2009, which served to weaken marketing budgets and thus expenditure on advertising, including online adspend.

Table Of Contents

Internet Advertising Market Report 2013
Table of Contents

Foreword

Executive Summary

Introduction

BACKGROUND
DEFINITION

Strategy Overview

MARKET DYNAMICS AND SEGMENTATION
The Total UK Advertising Market
Internet Advertising
Mobile Advertising
THE CONSUMER
Ownership and Use of Home Computers
Ownership and Use of Mobile Phones
Internet Access and Activity
COMPETITIVE STRUCTURE
Leading Websites
Online Advertising Agencies
KEY TRADE ASSOCIATIONS
Audit Bureau of Circulations
Advertising Standards Authority
Association of Online Publishers
Digital Trading Standards Group
Institute of Practitioners in Advertising
Internet Advertising Bureau
Internet Advertising Sales House
MARKET FORECASTS

Market Analysis

MARKET SIZE
By Advertising Format
By Industry
FACTORS INFLUENCING MARKET GROWTH
The Online Audience
Access to Broadband
Cost of Broadband
Return on Investment
Growth in E-Commerce
Social Networking Sites
Advertising Networks
Digital Entertainment TV Services
Growth of New Display Formats
Mobile Internet Advertising
Internet Users Spending More Time Online

PEST Analysis

POLITICAL
New EU Cookie Law Introduced
EU Proposes Overhaul of Data Protection Laws
Government Continues Investment in Roll Out of Superfast Broadband
The Mobile Infrastructure Project Making Headway
ECONOMIC
Newspaper Pay Walls Becoming More Popular Among Publishers
The Value of Social Networking Sites
Consolidation in the Advertising Industry
Online Retail Sector Expected to Continue to Grow
SOCIAL
The Social Olympics: Boom or Bust for Advertisers?
Number of Facebook Users in UK Declines as Concern's Mount Over Site's Privacy Policies
Ofcom Survey Reveals One in Three Internet Users Comfortable with Online Behavioural Advertising
TECHNOLOGICAL
4G Auction Begins
Facebook Launch Search to Rival Google
Online Video Advertising Boosted by Transition to On-Demand Sites
UK Leads Mobile Advertising Sector

The Future

INTRODUCTION
Online Advertising Expenditure to Continue to Outpace the Rest of the Advertising Market
Rise in Marketing Spend Recorded for Q4
UK to Continue to Lead Mobile Advertising
FORECASTS TO
MARKET GROWTH

Further Sources

Associations
Publications
General Sources
Government Publications
Other Sources
Key Note Sources
Key Note Ltd

Understanding Consumer Survey Data

Number, Profile, Penetration
Social Grade
Standard Region

Key Note Research

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