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Football Clubs & Finance Market Report 2013

  • February 2013
  • -
  • Key Note Publications Ltd

Executive Summary

Professional football remains massively popular, attracting significant numbers of people to stadiums throughout the UK every week, alongside the massive spectatorship following live games on television, both in the UK and overseas. For the season ending May 2012, aggregate revenue at the UK’s main professional and semi-professional football clubs was estimated to have grown by 0.8% on the previous year.

Despite the relatively mild growth in 2012 — largely a result of the significant increase experienced in the previous year due to a lucrative new broadcasting agreement — football revenue has grown dramatically in recent years. Over the last few decades, the widespread investment in stadium facilities; the increasing number of foreign players and managers; the dramatic rise in broadcast revenue; and wealthy overseas investors have combined to provide British football with year-on-year revenue growth and a widespread international reputation for one the most competitive, successful and entertaining football leagues in the world.

The main source of this income growth has been Premier League broadcasting revenues. Over the five seasons ending 2007 to 2011, turnover from television rights at Premier League clubs almost doubled, increasing by 99%. This trend towards ever increasing broadcasting revenue is unlikely to cease, with the most recently signed agreement — for the seasons ending 2014 to 2016 — rising in value by 71% on the previous arrangement.

This growth in turnover, however, does not necessarily result in increased profits. Football clubs throughout the UK, particularly those in the Premier League, face massive inflated wage bills, alongside rising costs relating to agents’ fees. In order to tackle this, the Union of European Football Associations (UEFA) has introduced financial fair play regulations, essentially limiting the amount of debt a club can post each year, thus reducing the advantage of wealthy clubs, whose owners are unconcerned with profit. As these regulations will only apply to clubs that participate in European competitions, the Premier League has, in recent years, been in discussion concerning the implementation of domestic financial fair play regulations in an effort to improve competitions and reduce wage inflation, by limiting the amount that the wealthiest clubs can lose each season.

In the short- to medium-term, aggregate turnover at the main professional and semi-professional clubs is expected to continue its rapid upwards trend. This, however, will largely be driven by revenue growth in the Premier League, mainly as a result of increased broadcasting income. While some growth is expected in the Football Leagues and Scottish Premier League (SPL), it will likely be relatively subdued in comparison to the Premier League.

Table Of Contents

Football Clubs and Finance Market Report 2013
Table of Contents

Foreword

Executive Summary

Market Definition

REPORT COVERAGE
MARKET SECTORS
Size of Club
Type of Income
Ownership
MARKET TRENDS
European Football Remains Popular
'Big Four' Variation
Rising Ticket Prices
ECONOMIC TRENDS
MARKET POSITION
The UK
Overseas

Market Size

THE TOTAL MARKET
BY MARKET SECTOR
By League Turnover
Market Structure
Promotion and Relegation
2011/2012 League and Cup Awards
By Revenue Stream
Match Day Revenue
Broadcasting Revenue
Commercial Revenue

Industry Background

RECENT HISTORY
NUMBER OF COMPANIES
EMPLOYMENT
REGIONAL VARIATIONS IN THE MARKETPLACE
Local Clubs
Regional Concentration
DISTRIBUTION
HOW ROBUST IS THE MARKET?
LEGISLATION
Government Legislation
Governing Body Regulations
KEY TRADE ASSOCIATIONS
Federation Internationale de Football Association
The Football Association
The Football League
The Premier League
Professional Footballers' Association
Scottish Football Association
Scottish Premier League
Union of European Football Associations
World Players' Union

Competitor Analysis

THE MARKETPLACE
Ownership
MARKET LEADERS
Manchester United
Chelsea
Arsenal
Liverpool
Tottenham Hotspur
Manchester City
Aston Villa
Newcastle United
Everton
West Ham United
OTHER CLUBS
OUTSIDE SUPPLIERS
Broadcasting
Replica Kits
MARKETING ACTIVITY

Strengths, Weaknesses, Opportunities and Threats

STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

Buying Behaviour

INTEREST IN FOOTBALL
PREMIER LEAGUE FAN SURVEY

Current Issues

2011/2012 SEASON
UEFA FINANCIAL FAIR PLAY
SCOTTISH LEAGUE RECONSTRUCTION
RANGERS FC LIQUIDATION

The Global Market

OVERVIEW
TOP EUROPEAN CLUBS
EUROPEAN COMPETITIONS
THE GLOBAL PLAYER/MANAGER MARKET

Forecasts

INTRODUCTION
General Economic Forecasts
FORECASTS TO
MARKET GROWTH
FUTURE TRENDS
The Champions League and Europa League
Domestic Financial Fair Play
Parliamentary Report into English Football

Company Profiles

INTRODUCTION
DEFINITIONS
Turnover (Sales)
Pre-Tax Profit
Profit Margin
Average Remuneration
Sales per Employee
FURTHER INFORMATION

ASTON VILLA FC LTD

Previous Name and Date of Change
Principal Activities
SIC Code
Structure
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

CHELSEA FOOTBALL CLUB LTD

Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

EVERTON FOOTBALL CLUB CO LTD (THE)

Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

MANCHESTER CITY LTD

Previous Name and Date of Change
Principal Activities
SIC Code
Structure
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

MANCHESTER UNITED LTD

Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

NEWCASTLE UNITED FOOTBALL CO LTD

Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

THE ARSENAL FOOTBALL CLUB PLC

Previous Name and Date of Change
Principal Activities
SIC Codes
Structure
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

THE LIVERPOOL FOOTBALL CLUB AND ATHLETIC GROUNDS LTD

Previous Name and Date of Change
Principal Activities
SIC Codes
Structure
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

TOTTENHAM HOTSPUR LTD

Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

WEST HAM UNITED FOOTBALL CLUB LTD

Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

Further Sources

Associations
Publications
General Sources
Government Publications
Other Sources
Key Note Sources
Key Note Ltd

Understanding Consumer Survey Data

Number, Profile, Penetration
Social Grade
Standard Region

Key Note Research

The Key Note Range of Reports

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