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Refrigerator Market Forecast to 2015

  • May 2013
  • -
  • RNCOS
  • -
  • 50 pages

Refrigerator market in India is one of the fastest growing segments of the consumer durable industry. The utility and the need of refrigerator is felt 365 days in a year, and hence has become an indispensable item of every household. Moreover, due to the hot and humid weather conditions in the country, the necessity of the product has increased manifolds.

According to “Refrigerator Market Forecast to 2015”, a recent report by RNCOS, the refrigerator market is estimated to grow at a CAGR of 25.7% during 2012-2015. The efforts of players to offer affordable and eco-friendly variants and strategies to penetrate into smaller towns are acting as a driving force for the industry. Further, rising per capita income, increasing role of the government to support FDI in India and easy availability of financing will also drive the industry.

Our research is an outcome of extensive primary & secondary research spanning over 3 months and thorough analysis of industry trends. For the study, we have conducted F2F and telephonic interviews with manufacturers, more than 200 refrigerator dealers and consumers all over India to embrace various aspects of the industry trends in the report.

The report segregates refrigerator industry into two types - Frost Free and Direct Cool refrigerators. Our analysts have closely studied and provided volume wise market forecast till 2015 of both types. In addition to this, the report provides regional and capacity segmentation, for each product type to create a clearer picture of the demand pattern across the country. Moreover, the market share of major brands for each product type is also provided.

Besides, the report incorporates latest trends, drivers and roadblocks prevailing in the industry. Further, regional and urban/rural segmentation for refrigerator market as well as consumer color preference for refrigerator is also provided.

We have also included the prominent industry players such as Samsung India Electronics Pvt. Ltd., LG Electronics India Pvt. Ltd., Whirlpool India Limited, and many others to provide a balanced research outlook of the industry. The section covers their business overview, strategic analysis, and recent developments.

Thus, the report covers all the important aspects of the Indian refrigerator market, which will prove decisive for the clients. Overall, the report is an outcome of extensive research and prudent analysis and is meant to offer suitable knowledge base to those who are interested in Indian refrigerator market.

Table Of Contents

Refrigerator Market Forecast to 2015
1. Analyst View
2. Research Methodology
3. Growth Drivers
3.1 Expanding Consumer Base
3.2 Increasing Purchasing Power
3.3 Low Penetration in the Market
3.4 Growing Private Consumption Expenditure
4. Industry Trends
4.1 Focus on Manufacturing Eco-friendly Products
4.2 Penetrating Untapped Markets
5. Refrigerator Industry Performance and Future Outlook till 2015
5.1 Current and Future Market Size by Volume
5.2 Regional Segmentation
5.3 Urban/Rural Segmentation
5.4 Color Preference
6. Market Segmentation by Type
6.1 Product Type
6.1.1 Frost Free Refrigerator
6.1.1.1 Current and Future Market Size by Volume
6.1.1.2 Regional Segmentation
6.1.1.3 Market Share by Capacity
6.1.1.4 Market Share by Brand
6.1.2 Direct Cool Refrigerator
6.1.2.1 Current and Future Market Size by Volume
6.1.2.2 Regional Segmentation
6.1.2.3 Market Share by Capacity
6.1.2.4 Market Share by Brand
6.2 Door Type
7. Freezer Market Segmentation
7.1 Door Type
7.2 Capacity
8. Growth Inhibitors
9. Key Players Analysis
9.1 Samsung India Electronics Pvt. Ltd.
9.1.1 Business Overview
9.1.2 Strategic Analysis
9.1.3 Recent Developments
9.2 Videocon Industries Ltd.
9.2.1 Business Overview
9.2.2 Strategic Analysis
9.2.3 Recent Developments
9.3 LG Electronics India Pvt. Ltd.
9.3.1 Business Overview
9.3.2 Strategic Analysis
9.3.3 Recent Developments
9.4 Whirlpool India Ltd.
9.4.1 Business Overview
9.4.2 Strategic Analysis
9.4.3 Recent Developments
9.5 Godrej Appliances
9.5.1 Business Overview
9.5.2 Strategic Analysis
9.5.3 Recent Developments

List of Figures:

Figure 3-1: Population (Million), 2012-2015
Figure 3-2: Per Head Personal Disposable Income (US$), 2012-2015
Figure 3-3: Private Consumption Expenditure (Billion US$), 2012-2015
Figure 5-1: Refrigerator Market (Million Units), 2012-2015
Figure 5-2: Refrigerator Market by Region (%), 2012
Figure 5-3: Share of Urban and Rural in Refrigerator Market (2012)
Figure 6-1: Frost Free Refrigerator Market (Million Units), 2012-2015
Figure 6-2: Frost Free Refrigerator Market by Region (%), 2012
Figure 6-3: Frost Free Refrigerator Market by Capacity (%), 2012
Figure 6-4: Frost Free Refrigerator Market by Player (%), 2012
Figure 6-5: Direct Cool Refrigerator Market (Million Units), 2012-2015
Figure 6-6: Direct Cool Refrigerator Market by Region (%), 2012
Figure 6-7: Direct Cool Refrigerator Market by Capacity (%), 2012
Figure 6-8: Direct Cool Refrigerator Market by Player (%), 2012
Figure 6-9: Refrigerator Market by Door Type (%), 2012
Figure 7-1: Freezer Market by Door Type (%), 2012
Figure 7-2: Freezer Market by Capacity (%), 2012
Figure 8-1: Roadblocks in Indian Refrigerator Industry

List of Tables:

Table 3-1: Number of Households by Income Bracket (Million), 2012-2015
Table 5-1: Consumer Preference for Color in Refrigerator
Table 9-1: Samsung India Electronics Pvt. Ltd. - Strengths and Weaknesses
Table 9-2: Videocon Industries Ltd. - Strengths and Weaknesses
Table 9-3: LG Electronics India Pvt. Ltd. - Strengths and Weaknesses
Table 9-4: Whirlpool India Ltd. - Strengths and Weaknesses
Table 9-5: Godrej Appliances - Strengths and Weaknesses

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