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  4. > Indian Prepaid Card Market Outlook 2018

Indian Prepaid Card Market Outlook 2018

  • March 2014
  • -
  • RNCOS
  • -
  • 50 pages

Almost half of the population don’t have deposit account with banks. This leads to the basic need for prepaid payment channels. Besides being an appropriate payment tool for the unbanked, prepaid cards have started to become preferred choice for corporate India and consumers at large. Though the penetration of prepaid cards is still low in the country, yet the market has a huge potential for growth. Further, entry of more number of banking and non-banking institutions in this segment is also widening the scope for the growth of prepaid card market in India.

In the latest research report “Indian Prepaid Card Market Outlook 2018”, RNCOS’ analysts have studied the Indian prepaid card market in terms of value and volume. Our research is an outcome of extensive primary & secondary research and thorough analysis of industry trends. For the study, we have conducted telephonic interviews with several banking & non-banking institutions and prepaid card retailers.

The report covers detailed analysis of the Indian prepaid card market, which has been further segmented into market by value and volume. The Indian prepaid card market in volume terms provides detailed forecast of the prospective number of prepaid cards in the country till 2018. This segment has been further divided into payroll cards, remittance cards & travel cards and market outlook till 2018 in volume terms have been provided for the same. In addition, this segment also sheds light on the penetration of travel and payroll cards in the country.

Further, a detailed insight on the Indian prepaid card market in value terms with forecast till 2018, along with its types like remittance cards, travel cards and payroll cards have also been covered in the report. In addition, a brief overview of several single purpose prepaid cards like meal card, healthcare card and transportation card is also provided in the report.

Besides, a section covering the preferred services of prepaid cards as used by consumers has also been included in the report to highlight the major application areas of prepaid cards in the country. The report has further incorporated various drivers which would drive the market, followed by roadblocks which are acting as an hindrance for growth of the market. We have also included a detailed competitive landscape which includes the business overview along with the product portfolio of key players in the industry.

Thus, the report covers all the important aspects of the Indian prepaid card market, which will prove decisive for the clients. Overall, the report is an outcome of extensive research and prudent analysis and is meant to offer suitable knowledge base to those who are interested in the Indian prepaid card market.

Table Of Contents

Indian Prepaid Card Market Outlook 2018
1. Analyst View
2. Research Methodology
3. Indian Prepaid Card Market
3.1 Forecast till 2018
3.2 By Types
3.2.1 Payroll Cards
3.2.2 Travel Cards
3.2.3 Remittance Cards
3.2.4 Other Cards
4. Indian Prepaid Card Industry
4.1 Number of Prepaid Cards till 2018
4.2 By Types
4.2.1 Payroll Cards
4.2.2 Travel Cards
4.2.3 Remittance Cards
5. Market Insight on Single Purpose Prepaid Card
5.1 Meal Card
5.2 Healthcare Card
5.3 Transportation Card
6. Market Drivers
6.1 Flourishing Banking Infrastructure Widening the Prospects of Prepaid Card Market
6.2 Non-Cash Transactions Gaining Ground through Prepaid Cards
6.3 Prepaid Card Offering Scope for Controlling Expenses
6.4 Promotional Steps by Players Boosting the Prepaid Card Market
7. Industry Roadblocks
7.1 Infrastructural Challenges slowing the Growth of Prepaid Card Market
7.2 Awareness regarding Benefits of Prepaid Card are still Latent in Rural Areas
7.3 Debit and Credit Cards Curtailing Prepaid Card Market Growth
8. Preferred Services: Prepaid Cards
9. Key Players
9.1 Axis Bank
9.1.1 Business Overview
9.1.2 Product Portfolio
9.2 ICICI Bank
9.2.1 Business Overview
9.2.2 Product Portfolio
9.3 State Bank of India
9.3.1 Business Overview
9.3.2 Product Portfolio
9.4 Itz Cash Card Ltd
9.4.1 Business Overview
9.4.2 Product Portfolio
9.5 Done Card Utility Ltd
9.5.1 Business Overview
9.5.2 Product Portfolio
9.6 Oxigen Services India Pvt Ltd
9.6.1 Business Overview
9.6.2 Product Portfolio

List of Figures:

Figure 3-1: Prepaid Card Market (Billion INR), 2013-2018
Figure 3-2: Prepaid Card Market by Types (%), 2013 and 2018
Figure 3-3: Payroll Card Market (Billion INR), 2013 and 2018
Figure 3-4: Travel Card Market (Billion INR), 2013 and 2018
Figure 3-5: Remittance Card Market (Billion INR), 2013 and 2018
Figure 4-1: Number of Prepaid Card (Million Units), 2013-2018
Figure 4-2: Prepaid Card Industry by Types (%), 2013 and 2018
Figure 4-3: Number of Payroll Card (Million Units), 2013 and 2018
Figure 4-4: Number of Travel Card (Million Units), 2013 and 2018
Figure 4-5: Number of Remittance Card (Million Units), 2013 and 2018
Figure 8-1: Share of Prepaid Cards by Preferred Services
Figure 9-1: Share of Key Players in Prepaid Card Market (2013)

List of Tables:

Table 9-1: Axis Bank - Prepaid Card Offerings
Table 9-2: ICICI Bank - Prepaid Card Offerings
Table 9-3: State Bank of India - Prepaid Card Offerings
Table 9-4: Itz Cash Card Ltd - Prepaid Card Offerings
Table 9-5: Done Card Utility Ltd - Prepaid Card Offerings
Table 9-6: Oxigen Services India Pvt Ltd - Prepaid Card Offerings

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