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Description: This market insight – dedicated to the analysis of cloud markets and the resulting business opportunities for telecom operators – spotlights the main concepts of cloud computing and then provides for each cloud market – Personal Cloud, IaaS, PaaS, SaaS – its respective size, structure and key trends. It also benchmarks the involved players – OTT players and telecom operators – and proposes a concept for 3-sided business models to monetize cloud-related services efficiently.

Region: World

Table Of Contents

Telco vs OTT - Cloud Markets - Opportunities for telcos

Contents

1. Key findings.6
2. Main concepts of cloud computing7
2.1. Cloud computing 7
2.1.1. Infrastructure as a Service - IaaS7
2.1.2. Platform as a Service - PaaS.7
2.1.3. Software as a Service - SaaS7
2.1.4. Personal cloud services.7
2.2. Cloud pricing models 8
2.2.1. Subscription.8
2.2.2. Pay-per-use.8
2.2.3. Freemium 8
2.3. Big Data 8
2.4. Data centre. 8
2.5. General drivers and barriers of cloud. 9
2.5.1. Privacy.9
2.5.2. Security .9
2.5.3. Interoperability and standardisation.9
2.5.4. Virtualisation9
3. Cloud Markets10
3.1. Personal Cloud. 10
3.1.1. Market size10
3.1.2. Market structure and ecosystem11
3.1.3. Key trends .12
3.2. Infrastructure as a Service - IaaS 13
3.2.1. Market size13
3.2.2. Market structure and ecosystem13
3.2.3. Key trends .13
3.3. Platform as a Service - PaaS 14
3.3.1. Market size14
3.3.2. Market structure and ecosystem14
3.3.3. Key trends .14
3.4. Software as a Service - SaaS . 14
3.4.1. Market size14
3.4.2. Market structure and ecosystem15
3.4.3. Key trends .15
4. Telcos and their OTT strategies.16
4.1. Overview. 16
4.2. OTT players 18
4.2.1. Facebook.18
4.2.2. Google.19
4.2.3. Apple.20
4.2.4. Amazon.21
4.2.5. Microsoft23
4.2.6. Dropbox.25
4.3. Telcos. 26
4.3.1. Orange 26
4.3.2. Telefónica28
4.3.3. Vodafone.29
4.3.4. Verizon30
4.3.5. NTT/NTT DOCOMO31
4.3.6. BT32
5. Cloud and three-sided business models.33
5.1. Direct competition. 33
5.2. OTT as intermediary between ‘users' and ‘others'. 35
5.3. Cooperation between telcos and large OTTs. 35
5.4. Transformation of telcos into OTTs 36
5.5. Telco as intermediary between ‘users' and large OTTs. 36
5.6. Telco as intermediary between ‘users' and ‘others'. 37
5.7. Conclusions 39
6. Appendix: Beyond two-sided models: three-sided models! 41
6.1. OTT as intermediate between ‘users' and ‘others'. 42
6.2. Cooperation between telcos and large OTTs. 43
6.3. Transformation of telcos into OTTs 44
6.4. Telco as intermediary between ‘users' and large OTTs. 44
6.5. Telco as intermediary between ‘users' and ‘others'. 45

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