TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Industry Level - Baby drinks 2
Summary category level - Baby Juice 3
Summary category level - Infant Formula 4
Part I INTRODUCTION 5
What's included this report? 5
How to use this report 5
Market Definition 6
Part III MARKET OVERVIEW 17
Value Analysis, from 2002 to 2007 17
Value Analysis, from 2007 to 2012 18
Value Analysis, USD from 2002 to 2007 20
Value Analysis, USD from 2007 to 2012 20
Volume Analysis, from 2002 to 2007 22
Volume Analysis, from 2007 to 2012 23
Company and Brand Share Analysis 26
Distribution Analysis 28
Expenditure & consumption per person 30
Part IV LEADING COMPANY PROFILES 33
H.J. Heinz Firms 33
Groupe Danone 35
Part V CATEGORY ANALYSIS - BABY JUICE 37
Value Analysis, from 2002 to 2007 37
Value Analysis, from 2007 to 2012 38
Value Analysis, USD from 2002 to 2007 40
Value Analysis, USD from 2007 to 2012 40
Volume Analysis, from 2002 to 2007 42
Volume Analysis, from 2007 to 2012 43
Company and Brand Share Analysis 46
Distribution Analysis 48
Expenditure & consumption per person 50
Part VI CATEGORY ANALYSIS - INFANT FORMULA 53
Value Analysis, from 2002 to 2007 53
Value Analysis, from 2007 to 2012 54
Value Analysis, USD from 2002 to 2007 56
Value Analysis, USD from 2007 to 2012 56
Volume Analysis, from 2002 to 2007 58
Volume Analysis, from 2007 to 2012 59
Company and Brand Share Analysis 62
Distribution Analysis 64
Expenditure & consumption per person 66
Part VII COUNTRY COMPARISON 69
Value 69
Volume 74
Market Share 79
Part VIII NEW PRODUCT DEVELOPMENT 80
Product launches over time 80
Recent product launches 82
Part IX ITALY SOCIOECONOMIC PROFILE 83
Country Overview 83
Key Facts 84
Political Overview 85
Italy Economic Overview 86
Part X ITALY MACROECONOMIC PROFILE 87
Macroeconomic Indicators 87
Part XI RESEARCH METHODOLOGY 92
Methodology overview 92
Secondary research 93
Market modeling 94
Primary research 95
Data finalization 96
Ongoing research 96
Part XII APPENDIX 97
Future readings 97
How to contact experts in your market 97
Disclaimer 97
Index of Figures
Chart 1: Italy baby drinks value and value projection, from 2002 to 2012 (€ m, nominal prices) 19
Chart 2: Italy baby drinks market segment growth comparison, by value, from 2002 to 2012 21
Chart 3: Italy baby drinks volume and volume projection, from 2002 to 2012 (Kg/Liters m) 24
Chart 4: Italy baby drinks market segment growth comparison, by volume, from 2002 to 2012 25
Chart 5: Italy baby drinks sales channels, by value, from 2006 to 2007 (%) 29
Chart 6: Italy baby juice value and value projection, from 2002 to 2012 (€ m, nominal prices) 39
Chart 7: Italy baby juice market segment growth comparison, by value, from 2002 to 2012 41
Chart 8: Italy baby juice volume and volume projection, from 2002 to 2012 (Liters m) 44
Chart 9: Italy baby juice market segment growth comparison, by volume, from 2002 to 2012 45
Chart 10: Italy baby juice sales channels, by value, from 2006 to 2007 (%) 49
Chart 11: Italy infant formula value and value projection, from 2002 to 2012 (€ m, nominal prices) 55
Chart 12: Italy infant formula market segment growth comparison, by value, from 2002 to 2012 57
Chart 13: Italy infant formula volume and volume projection, from 2002 to 2012 (Kg m) 60
Chart 14: Italy infant formula market segment growth comparison, by volume, from 2002 to 2012 61
Chart 15: Italy infant formula sales channels, by value, from 2006 to 2007 (%) 65
Chart 16: Global baby drinks industry split (value terms, 2007) – Top 5 countries 70
Chart 17: Global baby drinks market sales, 2002–2007 (Top 5 countries) 73
Chart 18: Global baby drinks industry split (volume terms, 2007) – Top 5 countries 75
Chart 19: Global baby drinks industry volume, 2002–2007 (Top 5 countries) 78
Chart 20: Map of Italy 84
Chart 21: Annual data review process 93
Index of Tables
Data table 1: Baby drinks category definitions 7
Data table 2: Baby drinks sales channels 8
Data table 3: Italy baby drinks value, from 2002 to 2007 (€ m, nominal prices) 17
Data table 4: Italy baby drinks value projection, from 2007 to 2012 (€ m, nominal prices) 18
Data table 5: Italy baby drinks value, from 2002 to 2007 (US$ m nominal prices) 20
Data table 6: Italy baby drinks value projection, from 2007 to 2012 (US$ m nominal prices) 20
Data table 7: Italy baby drinks volume, from 2002 to 2007 (Kg/Liters m) 22
Data table 8: Italy baby drinks volume projection, from 2007 to 2012 (Kg/Liters m) 23
Data table 9: Italy baby drinks brand sales, by value, from 2006 to 2007 (%) 26
Data table 10: Italy baby drinks value, by brand from 2006 to 2007 (€ m nominal prices) 26
Data table 11: Italy baby drinks market share by value, from 2006 to 2007 (%) 27
Data table 12: Italy baby drinks value, by firm, from 2006 to 2007 (€ m nominal prices) 27
Data table 13: Italy baby drinks sales channels, by value, from 2006 to 2007 (%) 28
Data table 14: Italy baby drinks value, by sales channel, from 2006 to 2007 (€ m nominal prices) 28
Data table 15: Italy baby drinks spending per person, from 2002 to 2007 (€, nominal prices) 30
Data table 16: Italy baby drinks future spending per person, from 2007 to 2012 (€, nominal prices) 30
Data table 17: Italy baby drinks spending per person, from 2002 to 2007 (US$ nominal prices) 31
Data table 18: Italy baby drinks future spending per person, from 2007 to 2012 (US$ nominal prices) 31
Data table 19: Italy baby drinks consumption per person, from 2002 to 2007 (Kg/Liters) 32
Data table 20: Italy baby drinks future consumption per person, from 2007 to 2012 (Kg/Liters) 32
Data table 21: H.J. Heinz Firms Key Facts 33
Data table 22: Groupe Danone Key Facts 35
Data table 23: Italy baby juice value, from 2002 to 2007 (€ m, nominal prices) 37
Data table 24: Italy baby juice value projection, from 2007 to 2012 (€ m, nominal prices) 38
Data table 25: Italy baby juice value, from 2002 to 2007 (US$ m nominal prices) 40
Data table 26: Italy baby juice value projection, from 2007 to 2012 (US$ m nominal prices) 40
Data table 27: Italy baby juice volume, from 2002 to 2007 (Liters m) 42
Data table 28: Italy baby juice volume projection, from 2007 to 2012 (Liters m) 43
Data table 29: Italy baby juice brand sales, by value, from 2006 to 2007 (%) 46
Data table 30: Italy baby juice value, by brand from 2006 to 2007 (€ m nominal prices) 46
Data table 31: Italy baby juice market share by value, from 2006 to 2007 (%) 47
Data table 32: Italy baby juice value, by firm, from 2006 to 2007 (€ m nominal prices) 47
Data table 33: Italy baby juice sales channels, by value, from 2006 to 2007 (%) 48
Data table 34: Italy baby juice value, by sales channel, from 2006 to 2007 (€ m nominal prices) 48
Data table 35: Italy baby juice spending per person, from 2002 to 2007 (€, nominal prices) 50
Data table 36: Italy baby juice future spending per person, from 2007 to 2012 (€, nominal prices) 50
Data table 37: Italy baby juice spending per person, from 2002 to 2007 (US$ nominal prices) 51
Data table 38: Italy baby juice future spending per person, from 2007 to 2012 (US$ nominal prices) 51
Data table 39: Italy baby juice consumption per person, from 2002 to 2007 (Liters) 52
Data table 40: Italy baby juice future consumption per person, from 2007 to 2012 (Liters) 52
Data table 41: Italy infant formula value, from 2002 to 2007 (€ m, nominal prices) 53
Data table 42: Italy infant formula value projection, from 2007 to 2012 (€ m, nominal prices) 54
Data table 43: Italy infant formula value, from 2002 to 2007 (US$ m nominal prices) 56
Data table 44: Italy infant formula value projection, from 2007 to 2012 (US$ m nominal prices) 56
Data table 45: Italy infant formula volume, from 2002 to 2007 (Kg m) 58
Data table 46: Italy infant formula volume projection, from 2007 to 2012 (Kg m) 59
Data table 47: Italy infant formula brand sales, by value, from 2006 to 2007 (%) 62
Data table 48: Italy infant formula value, by brand from 2006 to 2007 (€ m nominal prices) 62
Data table 49: Italy infant formula market share by value, from 2006 to 2007 (%) 63
Data table 50: Italy infant formula value, by firm, from 2006 to 2007 (€ m nominal prices) 63
Data table 51: Italy infant formula sales channels, by value, from 2006 to 2007 (%) 64
Data table 52: Italy infant formula value, by sales channel, from 2006 to 2007 (€ m nominal prices) 64
Data table 53: Italy infant formula spending per person, from 2002 to 2007 (€, nominal prices) 66
Data table 54: Italy infant formula future spending per person, from 2007 to 2012 (€, nominal prices) 66
Data table 55: Italy infant formula spending per person, from 2002 to 2007 (US$ nominal prices) 67
Data table 56: Italy infant formula future spending per person, from 2007 to 2012 (US$ nominal prices) 67
Data table 57: Italy infant formula consumption per person, from 2002 to 2007 (Kg) 68
Data table 58: Italy infant formula future consumption per person, from 2007 to 2012 (Kg) 68
Data table 59: Global baby drinks market sales, 2007 69
Data table 60: Global baby drinks industry split (value terms (US$ m), 2007) – Top 5 countries 72
Data table 61: Global baby drinks industry volume, 2007 74
Data table 62: Global baby drinks industry split (volume terms, 2007) – Top 5 countries 77
Data table 63: Leading players - Top 5 countries 79
Data table 64: Italy baby drinks new product launches reports, by industry player 2008 80
Data table 65: Italy baby drinks new product launches SKUs, by industry player 2008 80
Data table 66: Italy baby drinks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 81
Data table 67: Italy baby drinks new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 81
Data table 68: Italy baby drinks new product launches (reports), by Package tags or Claims 2008 82
Data table 69: Italy baby drinks new product launches (reports) 82
Data table 70: Italy Key Facts 84
Data table 71: Italy population, by age group, from 2002 to 2007 (millions) 87
Data table 72: Italy population projection, by age group, from 2007 to 2012 (millions) 88
Data table 73: Italy population, by gender, from 2002 to 2007 (millions) 88
Data table 74: Italy population projection, by gender, from 2007 to 2012 (millions) 89
Data table 75: Italy nominal Gross Domestic Product, from 2002 to 2007 (€ bn, 2000 prices) 89
Data table 76: Italy nominal Gross Domestic Product projection, from 2007 to 2012 (€ bn, 2000 prices) 89
Data table 77: Italy real Gross Domestic Product, from 2002 to 2007 (€ bn, nominal prices) 90
Data table 78: Italy real Gross Domestic Product projection, from 2007 to 2012 (€ bn, nominal prices) 90
Data table 79: Italy real Gross Domestic Product, from 2002 to 2007 (US$ bn, 2000 prices) 90
Data table 80: Italy real Gross Domestic Product projection, from 2007 to 2012 (US$ bn, 2000 prices) 91
Data table 81: Italy consumer price index, from 2002 to 2007 (2003=100) 91
Data table 82: Italy consumer price index, from 2007 to 2012 (2003=100) 91
