Introduction

This databook is a detailed information resource covering all the key data points on Ice cream in the Philippines. It includes comprehensive value volume key market segments and industry share data. The databook supplies actual data to 2007 and full projections to 2012.

Scope

*Contains information on 4 segments : Artisanal ice cream, Frozen yogurt, Impulse ice cream and Take-home ice cream

*Provides industry value, volume, expenditure and consumption data by industry, category and sector

*Includes industry player and brand share data by segments

Key Market Facts

The industry for Ice cream in the Philippines increased between from 2002 to 2007, growing at an average annual rate of 4.3%.

The leading industry player in the industry in 2007 was Unilever/RFM Corp. The second-largest player was San Miguel Corporation with Nestle S.A. in third place.

Why Should You Buy This Report?

*Discover the major quantitative trends affecting the Ice cream industry s

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the industry with reliable historical data and full five year projecting

Table Of Contents



TABLE OF CONTENTS

Chapter 1 EXECUTIVE SUMMARY 2
Summary Industry Level - Ice cream 2
Summary category level - Impulse ice cream 3
Summary category level - Take-home ice cream 4
Summary category level - Artisanal ice cream 5
Summary category level - Frozen yogurt 6
Part I INTRODUCTION 7
What's included this report? 7
How to use this report 7
Market Definition 8
Part III MARKET OVERVIEW 21
Value Analysis, 2002-2007 21
Value Analysis, 2007-2012 22
Value Analysis, USD 2002-2007 24
Value Analysis, USD 2007-2012 25
Volume Analysis, 2002-2007 27
Volume Analysis, 2007-2012 28
Company and Brand Share Analysis 31
Distribution Analysis 34
Expenditure and consumption per person 36
Part IV LEADING COMPANY PROFILES 40
San Miguel Corporation 40
Part V CATEGORY ANALYSIS - IMPULSE ICE CREAM 42
Value Analysis, 2002-2007 42
Value Analysis, 2007-2012 43
Value Analysis, USD 2002-2007 45
Value Analysis, USD 2007-2012 45
Volume Analysis, 2002-2007 47
Volume Analysis, 2007-2012 48
Company and Brand Share Analysis 51
Distribution Analysis 54
Expenditure and consumption per person 56
Part VI CATEGORY ANALYSIS - TAKE-HOME ICE CREAM 59
Value Analysis, 2002-2007 59
Value Analysis, 2007-2012 60
Value Analysis, USD 2002-2007 62
Value Analysis, USD 2007-2012 62
Volume Analysis, 2002-2007 64
Volume Analysis, 2007-2012 65
Company and Brand Share Analysis 68
Distribution Analysis 71
Expenditure and consumption per person 73
Part VII CATEGORY ANALYSIS - ARTISANAL ICE CREAM 76
Value Analysis, 2002-2007 76
Value Analysis, 2007-2012 77
Value Analysis, USD 2002-2007 79
Value Analysis, USD 2007-2012 79
Volume Analysis, 2002-2007 80
Volume Analysis, 2007-2012 81
Company and Brand Share Analysis 83
Distribution Analysis 85
Expenditure and consumption per person 86
Part VIII CATEGORY ANALYSIS - FROZEN YOGURT 89
Value Analysis, 2002-2007 89
Value Analysis, 2007-2012 90
Value Analysis, USD 2002-2007 92
Value Analysis, USD 2007-2012 92
Volume Analysis, 2002-2007 93
Volume Analysis, 2007-2012 94
Company and Brand Share Analysis 96
Distribution Analysis 98
Expenditure and consumption per person 100
Part IX COUNTRY COMPARISON 103
Value 103
Volume 108
Market Share 113
Part X PHILIPPINES SOCIOECONOMIC PROFILE 114
Country Overview 114
Key Facts 115
Political Overview 116
Philippines Economic Overview 117
Part XI PHILIPPINES MACROECONOMIC PROFILE 118
Macroeconomic Indicators 118
Part XII RESEARCH METHODOLOGY 123
Methodology overview 123
Secondary research 124
Market modeling 125
Primary research 126
Data finalization 127
Ongoing research 127
Part XIII APPENDIX 128
Future readings 128
How to contact experts in your market 128
Disclaimer 128


Index of Figures

Chart 1: Philippines ice cream value and value projection, from 2002 to 2012 (PHP m, nominal prices) 23
Chart 2: Philippines ice cream market segment growth comparison, by value, from 2002 to 2012 26
Chart 3: Philippines ice cream volume and volume projection, from 2002 to 2012 (Liters m) 29
Chart 4: Philippines ice cream market segment growth comparison, by volume, from 2002 to 2012 30
Chart 5: Philippines ice cream industry player share, by value, from 2006 to 2007 (%) 32
Chart 6: Philippines ice cream sales channels, by value, from 2006 to 2007 (%) 35
Chart 7: Philippines impulse ice cream value and value projection, from 2002 to 2012 (PHP m, nominal prices) 44
Chart 8: Philippines impulse ice cream market segment growth comparison, by value, from 2002 to 2012 46
Chart 9: Philippines impulse ice cream volume and volume projection, from 2002 to 2012 (Liters m) 49
Chart 10: Philippines impulse ice cream market segment growth comparison, by volume, from 2002 to 2012 50
Chart 11: Philippines impulse ice cream industry player share, by value, from 2006 to 2007 (%) 52
Chart 12: Philippines impulse ice cream sales channels, by value, from 2006 to 2007 (%) 55
Chart 13: Philippines take-home ice cream value and value projection, from 2002 to 2012 (PHP m, nominal prices) 61
Chart 14: Philippines take-home ice cream market segment growth comparison, by value, from 2002 to 2012 63
Chart 15: Philippines take-home ice cream volume and volume projection, from 2002 to 2012 (Liters m) 66
Chart 16: Philippines take-home ice cream market segment growth comparison, by volume, from 2002 to 2012 67
Chart 17: Philippines take-home ice cream industry player share, by value, from 2006 to 2007 (%) 69
Chart 18: Philippines take-home ice cream sales channels, by value, from 2006 to 2007 (%) 72
Chart 19: Philippines artisanal ice cream value and value projection, from 2002 to 2012 (PHP m, nominal prices) 78
Chart 20: Philippines artisanal ice cream volume and volume projection, from 2002 to 2012 (Liters m) 82
Chart 21: Philippines frozen yogurt value and value projection, from 2002 to 2012 (PHP m, nominal prices) 91
Chart 22: Philippines frozen yogurt volume and volume projection, from 2002 to 2012 (Liters m) 95
Chart 23: Philippines frozen yogurt sales channels, by value, from 2006 to 2007 (%) 99
Chart 24: Global ice cream industry split (value terms, 2007) - Top 5 countries 104
Chart 25: Global ice cream market sales, 2002-2007 (Top 5 countries) 107
Chart 26: Global ice cream industry split (volume terms, 2007) - Top 5 countries 109
Chart 27: Global ice cream industry volume, 2002-2007 (Top 5 countries) 112
Chart 28: Map of Philippines 115
Chart 29: Annual data review process 124


Index of Tables

Data table 1: Ice cream category definitions 9
Data table 2: Ice cream sales channels 10
Data table 3: Philippines ice cream value, 2002-2007 (PHP m, nominal prices) 21
Data table 4: Philippines ice cream value projection, 2007-2012 (PHP m, nominal prices) 22
Data table 5: Philippines ice cream value, 2002-2007 (US$ m nominal prices) 24
Data table 6: Philippines ice cream value projection, 2007-2012 (US$ m nominal prices) 25
Data table 7: Philippines ice cream volume, 2002-2007 (Liters m) 27
Data table 8: Philippines ice cream volume projection, 2007-2012 (Liters m) 28
Data table 9: Philippines ice cream brand sales, by value, from 2006 to 2007 (%) 31
Data table 10: Philippines ice cream value, by brand from 2006 to 2007 (PHP m nominal prices) 31
Data table 11: Philippines ice cream market share by value, from 2006 to 2007 (%) 33
Data table 12: Philippines ice cream value, by firm, from 2006 to 2007 (PHP m nominal prices) 33
Data table 13: Philippines ice cream sales channels, by value, from 2006 to 2007 (%) 34
Data table 14: Philippines ice cream value, by sales channel, from 2006 to 2007 (PHP m nominal prices) 34
Data table 15: Philippines ice cream spending per person, 2002-2007 (PHP, nominal prices) 36
Data table 16: Philippines ice cream future spending per person, 2007-2012 (PHP, nominal prices) 37
Data table 17: Philippines ice cream spending per person, 2002-2007 (US$ nominal prices) 37
Data table 18: Philippines ice cream future spending per person, 2007-2012 (US$ nominal prices) 38
Data table 19: Philippines ice cream consumption per person, 2002-2007 (Liters) 38
Data table 20: Philippines ice cream future consumption per person, 2007-2012 (Liters) 39
Data table 21: San Miguel Corporation Key Facts 40
Data table 22: Philippines impulse ice cream value, 2002-2007 (PHP m, nominal prices) 42
Data table 23: Philippines impulse ice cream value projection, 2007-2012 (PHP m, nominal prices) 43
Data table 24: Philippines impulse ice cream value, 2002-2007 (US$ m nominal prices) 45
Data table 25: Philippines impulse ice cream value projection, 2007-2012 (US$ m nominal prices) 45
Data table 26: Philippines impulse ice cream volume, 2002-2007 (Liters m) 47
Data table 27: Philippines impulse ice cream volume projection, 2007-2012 (Liters m) 48
Data table 28: Philippines impulse ice cream brand sales, by value, from 2006 to 2007 (%) 51
Data table 29: Philippines impulse ice cream value, by brand from 2006 to 2007 (PHP m nominal prices) 51
Data table 30: Philippines impulse ice cream market share by value, from 2006 to 2007 (%) 53
Data table 31: Philippines impulse ice cream value, by firm, from 2006 to 2007 (PHP m nominal prices) 53
Data table 32: Philippines impulse ice cream sales channels, by value, from 2006 to 2007 (%) 54
Data table 33: Philippines impulse ice cream value, by sales channel, from 2006 to 2007 (PHP m nominal prices) 54
Data table 34: Philippines impulse ice cream spending per person, 2002-2007 (PHP, nominal prices) 56
Data table 35: Philippines impulse ice cream future spending per person, 2007-2012 (PHP, nominal prices) 56
Data table 36: Philippines impulse ice cream spending per person, 2002-2007 (US$ nominal prices) 57
Data table 37: Philippines impulse ice cream future spending per person, 2007-2012 (US$ nominal prices) 57
Data table 38: Philippines impulse ice cream consumption per person, 2002-2007 (Liters) 58
Data table 39: Philippines impulse ice cream future consumption per person, 2007-2012 (Liters) 58
Data table 40: Philippines take-home ice cream value, 2002-2007 (PHP m, nominal prices) 59
Data table 41: Philippines take-home ice cream value projection, 2007-2012 (PHP m, nominal prices) 60
Data table 42: Philippines take-home ice cream value, 2002-2007 (US$ m nominal prices) 62
Data table 43: Philippines take-home ice cream value projection, 2007-2012 (US$ m nominal prices) 62
Data table 44: Philippines take-home ice cream volume, 2002-2007 (Liters m) 64
Data table 45: Philippines take-home ice cream volume projection, 2007-2012 (Liters m) 65
Data table 46: Philippines take-home ice cream brand sales, by value, from 2006 to 2007 (%) 68
Data table 47: Philippines take-home ice cream value, by brand from 2006 to 2007 (PHP m nominal prices) 68
Data table 48: Philippines take-home ice cream market share by value, from 2006 to 2007 (%) 70
Data table 49: Philippines take-home ice cream value, by firm, from 2006 to 2007 (PHP m nominal prices) 70
Data table 50: Philippines take-home ice cream sales channels, by value, from 2006 to 2007 (%) 71
Data table 51: Philippines take-home ice cream value, by sales channel, from 2006 to 2007 (PHP m nominal prices) 71
Data table 52: Philippines take-home ice cream spending per person, 2002-2007 (PHP, nominal prices) 73
Data table 53: Philippines take-home ice cream future spending per person, 2007-2012 (PHP, nominal prices) 73
Data table 54: Philippines take-home ice cream spending per person, 2002-2007 (US$ nominal prices) 74
Data table 55: Philippines take-home ice cream future spending per person, 2007-2012 (US$ nominal prices) 74
Data table 56: Philippines take-home ice cream consumption per person, 2002-2007 (Liters) 75
Data table 57: Philippines take-home ice cream future consumption per person, 2007-2012 (Liters) 75
Data table 58: Philippines artisanal ice cream value, 2002-2007 (PHP m, nominal prices) 76
Data table 59: Philippines artisanal ice cream value projection, 2007-2012 (PHP m, nominal prices) 77
Data table 60: Philippines artisanal ice cream value, 2002-2007 (US$ m nominal prices) 79
Data table 61: Philippines artisanal ice cream value projection, 2007-2012 (US$ m nominal prices) 79
Data table 62: Philippines artisanal ice cream volume, 2002-2007 (Liters m) 80
Data table 63: Philippines artisanal ice cream volume projection, 2007-2012 (Liters m) 81
Data table 64: Philippines artisanal ice cream brand sales, by value, from 2006 to 2007 (%) 83
Data table 65: Philippines artisanal ice cream value, by brand from 2006 to 2007 (PHP m nominal prices) 83
Data table 66: Philippines artisanal ice cream market share by value, from 2006 to 2007 (%) 84
Data table 67: Philippines artisanal ice cream value, by firm, from 2006 to 2007 (PHP m nominal prices) 84
Data table 68: Philippines artisanal ice cream sales channels, by value, from 2006 to 2007 (%) 85
Data table 69: Philippines artisanal ice cream value, by sales channel, from 2006 to 2007 (PHP m nominal prices) 85
Data table 70: Philippines artisanal ice cream spending per person, 2002-2007 (PHP, nominal prices) 86
Data table 71: Philippines artisanal ice cream future spending per person, 2007-2012 (PHP, nominal prices) 86
Data table 72: Philippines artisanal ice cream spending per person, 2002-2007 (US$ nominal prices) 87
Data table 73: Philippines artisanal ice cream future spending per person, 2007-2012 (US$ nominal prices) 87
Data table 74: Philippines artisanal ice cream consumption per person, 2002-2007 (Liters) 88
Data table 75: Philippines artisanal ice cream future consumption per person, 2007-2012 (Liters) 88
Data table 76: Philippines frozen yogurt value, 2002-2007 (PHP m, nominal prices) 89
Data table 77: Philippines frozen yogurt value projection, 2007-2012 (PHP m, nominal prices) 90
Data table 78: Philippines frozen yogurt value, 2002-2007 (US$ m nominal prices) 92
Data table 79: Philippines frozen yogurt value projection, 2007-2012 (US$ m nominal prices) 92
Data table 80: Philippines frozen yogurt volume, 2002-2007 (Liters m) 93
Data table 81: Philippines frozen yogurt volume projection, 2007-2012 (Liters m) 94
Data table 82: Philippines frozen yogurt brand sales, by value, from 2006 to 2007 (%) 96
Data table 83: Philippines frozen yogurt value, by brand from 2006 to 2007 (PHP m nominal prices) 96
Data table 84: Philippines frozen yogurt market share by value, from 2006 to 2007 (%) 97
Data table 85: Philippines frozen yogurt value, by firm, from 2006 to 2007 (PHP m nominal prices) 97
Data table 86: Philippines frozen yogurt sales channels, by value, from 2006 to 2007 (%) 98
Data table 87: Philippines frozen yogurt value, by sales channel, from 2006 to 2007 (PHP m nominal prices) 98
Data table 88: Philippines frozen yogurt spending per person, 2002-2007 (PHP, nominal prices) 100
Data table 89: Philippines frozen yogurt future spending per person, 2007-2012 (PHP, nominal prices) 100
Data table 90: Philippines frozen yogurt spending per person, 2002-2007 (US$ nominal prices) 101
Data table 91: Philippines frozen yogurt future spending per person, 2007-2012 (US$ nominal prices) 101
Data table 92: Philippines frozen yogurt consumption per person, 2002-2007 (Liters) 102
Data table 93: Philippines frozen yogurt future consumption per person, 2007-2012 (Liters) 102
Data table 94: Global ice cream market sales, 2007 103
Data table 95: Global ice cream industry split (value terms (US$ m), 2007) - Top 5 countries 106
Data table 96: Global ice cream industry volume, 2007 108
Data table 97: Global ice cream industry split (volume terms, 2007) - Top 5 countries 111
Data table 98: Leading players - Top 5 countries 113
Data table 99: Philippines Key Facts 115
Data table 100: Philippines population, by age group, from 2002 to 2007 (millions) 118
Data table 101: Philippines population projection, by age group, from 2007 to 2012 (millions) 119
Data table 102: Philippines population, by gender, from 2002 to 2007 (millions) 119
Data table 103: Philippines population projection, by gender, from 2007 to 2012 (millions) 120
Data table 104: Philippines nominal Gross Domestic Product, from 2002 to 2007 (PHP bn, 2000 prices) 120
Data table 105: Philippines nominal Gross Domestic Product projection, from 2007 to 2012 (PHP bn, 2000 prices) 120
Data table 106: Philippines real Gross Domestic Product, from 2002 to 2007 (PHP bn, nominal prices) 121
Data table 107: Philippines real Gross Domestic Product projection, from 2007 to 2012 (PHP bn, nominal prices) 121
Data table 108: Philippines real Gross Domestic Product, from 2002 to 2007 (US$ bn, 2000 prices) 121
Data table 109: Philippines real Gross Domestic Product projection, from 2007 to 2012 (US$ bn, 2000 prices) 122
Data table 110: Philippines consumer price index, from 2002 to 2007 (2003=100) 122
Data table 111: Philippines consumer price index, from 2007 to 2012 (2003=100) 122


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