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Research and Investment Prospect Analysis of China’s Excavator Industry, 2013-2017

  • May 2013
  • -
  • Huidian Research
  • -
  • 73 pages

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In 2012, 115658 sets of excavators were sold in China, reduced by 62694 sets compared with 178352 sets in 2011, year-on-year decrease of 34.3%. Since 2013, with economic recovery step by step and the construction of highway, real estate and railroad, which boost the demand of excavators, Chinese excavator market will be further expanded due to large-scale infrastructure construction that promoted by Chinese government and prosperous investment in real estate industry. There is a good prospect for excavator industry, because the demand of excavators will increase year by year along with the quickening economic construction and increasing construction projects in central and western regions.

Excavators have become the fastest growing machines in China’s construction machinery industry, which placed an important role. According to sales status in 2012, domestic brand market shares continued to rise to 46.36%. While Japan and South Brand market shares continued to drop to 24.43% and 16.27% respectively; European brands remained stable with market share 12.95%.

For reducing environmental pollution, at present, different countries’ governments formulated policies and laws for compulsory emission targets of motor vehicle so as to prohibit the sale and use of motor vehicles that emissions exceeded. In recent years, China also brought forward series of relevant regulations in accordance with international standards gradually. In the future, excavator products will take energy-saving and cost-reducing development direction.

Huidian Research takes a view that excavator market will be further expanded as continuing investment in affordable housing, the further implementation of development strategy in western regions and water conservancy construction as well as further transformation of transportation construction. In 2013-2017, the annual average growth will up to about 12%, it estimates that the sales value of excavators will reach CNY 170 billion in 2017.

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