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Banco Davivienda in Financial Cards and Payments (Colombia)

  • November 2015
  • -
  • Euromonitor International
  • -
  • 3 pages

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Banco Davivienda is rapidly expanding Daviplata (launched in 2011), which recorded triple-digit growth rates in terms of users during the review period. As at the end of the review period, it was the most important mobile wallet programme in Colombia, more so considering it was awarded by the government to serve as the financial platform to deposit subsidies from the Familias en Acción official programme. Along with its successful electronic wallet, co-branded credit cards are also the...

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Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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