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Boulanger SA in Consumer Appliances (France)

  • January 2016
  • -
  • Euromonitor International
  • -
  • 4 pages

Boulanger aims at reducing its gap with rival Darty over the next five years and intends to achieve this through three strategic ways: store openings at a rate of about five per annum in order to reach a nationwide presence of about 150 outlets; further sales development for its main private label EssentielB; and boosting visibility and sales through a revamped online marketplace experience called “La Gamme Partenaire”. A core focus is also being set on the Paris inner region in which the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Boulanger SA in Consumer Appliances (France)
BOULANGER SA IN CONSUMER APPLIANCES (FRANCE)
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Boulanger SA: Key Facts
Summary 2 Boulanger SA: Operational Indicators
Company Background
Chart 1 Boulanger SA: Boulanger in Atoll, Angers
Internet Strategy
Private Label
Summary 3 Boulanger SA: Private Label Portfolio
Competitive Positioning
Summary 4 Boulanger SA: Competitive Position 2015












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