Boulanger is boosting its presence in the Paris region and aims to challenge its key rival, Darty, therein. On a broader level, renewed efforts are likely to be made in order to fine-tune and improve customer service: the company is likely to bet more strongly on digital and other modern tools to achieve this. Sports-related sponsoring and advertising will play key roles in Boulanger’s communication strategy.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Consumer Appliances market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Boulanger SA in Consumer Appliances (France) BOULANGER SA IN CONSUMER APPLIANCES (FRANCE) Euromonitor International December 2016
LIST OF CONTENTS AND TABLES
Strategic Direction Key Facts Summary 1 Boulanger SA: Key Facts Summary 2 Boulanger SA: Operational Indicators Company Background Chart 1 Boulanger SA: Boulanger in Angers Internet Strategy Private Label Summary 3 Boulanger SA: Private Label Portfolio Competitive Positioning Summary 4 Boulanger SA: Competitive Position 2016