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  5. > Global Sports and Energy Drinks: Where Consumer Lifestyles and “Lifestyle Branding” Meet

Sports and energy drinks is one of the fastest growing soft drink categories, supported by their lifestyle marketing and functional properties. However, the reasons consumers choose these beverages differ in each market, requiring manufacturers to position their brands specifically in line with the usage of their target customers.

Euromonitor International's Global Sports and Energy Drinks: Where Consumer Lifestyles and “Lifestyle Branding” Meet global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Global Sports and Energy Drinks: Where Consumer Lifestyles and “Lifestyle Branding” Meet
Global Sports and Energy Drinks: Where Consumer Lifestyles and “Lifestyle Branding” Meet
Euromonitor International
April 2013
Introduction
Global Performance
Sports Drinks
Energy Drinks
Global Prospects

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ref:plp2013

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