Lojas Renner will continue to focus on expansion through new store openings in shopping malls. The company is also expected to maintain its focus on the diversification of its product mix following the acquisition in 2011 of Camicado, as well as improving its financial solutions via the creation of its own financial institution (Realize Crédito, Financiamento e Investimento), which was approved by Brazil’s Central Bank in 2016.
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Table Of Contents
Lojas Renner SA in Retailing (Brazil) LOJAS RENNER SA IN RETAILING (BRAZIL) Euromonitor International January 2017
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Summary 1 Lojas Renner SA: Share of Sales Generated by Internet Retailing 2014-2016 Private Label Summary 2 Lojas Renner SA: Private Label Portfolio Competitive Positioning Summary 3 Lojas Renner SA: Competitive Position 2016