Natura Cosméticos is expected to maintain its focus on diversification, which has included the opening of its internet retailing platform Rede Natura and a new marketing campaign called Chame Natura. Another attempt designed to demonstrate the company’s new multi-channel approach was the opening of three outlets in the city of Sao Paulo in 2016.
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Table Of Contents
Natura Cosmeticos SA in Retailing (Brazil) NATURA COSMÃTICOS SA IN RETAILING (BRAZIL) Euromonitor International January 2017
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Private Label Summary 1 Natura Cosmeticos SA: Private Label Portfolio Competitive Positioning Summary 2 Natura Cosmeticos SA: Competitive Position 2016