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Packaged Food in New Zealand

  • November 2016
  • -
  • Euromonitor International
  • -
  • 239 pages

Summary

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Record low interest rates have led to a highly competitive retail environment in 2016, with supermarkets placing increasing emphasis on their portfolios of private label products, owing to increased margins afforded to them utilising this strategy. In light of this, value sales growth was largely driven by premiumisation trends, as well as increased consumer awareness of social and ethical trends, with products in related categories attracting higher price points.

Euromonitor International’s Packaged Food in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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