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Social Media in Beauty and Personal Care

  • April 2013
  • -
  • Euromonitor International
  • -
  • 60 pages

Social media is becoming an increasingly important channel for brands to reach and interact with consumers. This briefing presents the findings of a unique study within beauty and personal care which examines how brands and consumers interact on social media across 10 key markets. It reveals which beauty brands are most savvy users of social channels and if there is a correlation between social media usage and market share.

Euromonitor International's Social Media in Beauty and Personal Care global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Social Media in Beauty and Personal Care
Social Media in Beauty and Personal Care
Euromonitor International
April 2013
Introduction
Country Penetration
Brand Usage
The Voice of the Social Consumer
Social Return on Investment
Report Definitions

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