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Soft Drinks in Georgia

  • February 2017
  • -
  • Euromonitor International
  • -
  • 58 pages

After the significant devaluation of the local currency in 2015 people felt uncertain about their short-term future and cut down on spending on a range of fast moving consumer goods. However, this shock affected soft drinks for a short period only, with a slight slowdown in growth in 2015. In 2016 growth rates increased again with many areas of the industry continuing their expansion.

Euromonitor International’s Soft Drinks in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Soft Drinks in Georgia
SOFT DRINKS IN GEORGIA
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Executive Summary
Market Gets Accustomed To New Rate of Local Currency
Low Health Awareness Supports Significant Growth
Shares Remain Stable for Soft Drinks
No Healthy Launches in Georgian Soft Drinks As Yet
Different Growths for Areas of Soft Drinks Expected
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Source
Summary 1 Research Sources
Healthy Water Jsc in Soft Drinks (georgia)
Strategic Direction
Key Facts
Summary 2 Healthy Water JSC: Key Facts
Summary 3 Healthy Water JSC: Operational Indicators
Competitive Positioning
Summary 4 Healthy Water JSC: Competitive Position 2016
Kartuli Ludis Ko in Soft Drinks (georgia)
Strategic Direction
Key Facts
Summary 5 Kartuli Ludis Ko: Key Facts
Summary 6 Kartuli Ludis Ko: Operational Indicators
Competitive Positioning
Summary 7 Kartuli Ludis Ko: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Off-trade Sales of Bottled Water by Category: Volume 2011-2016
Table 31 Off-trade Sales of Bottled Water by Category: Value 2011-2016
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2011-2016
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2011-2016
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2012-2016
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2013-2016
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2012-2016
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2013-2016
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2011-2016
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2011-2016
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2011-2016
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2011-2016
Table 46 Off-trade Sales of Carbonates by Category: Volume 2011-2016
Table 47 Off-trade Sales of Carbonates by Category: Value 2011-2016
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2011-2016
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2011-2016
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2011-2016
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2011-2016
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2012-2016
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2013-2016
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2012-2016
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2013-2016
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
Trends
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Off-trade Sales of Juice by Category: Volume 2011-2016
Table 63 Off-trade Sales of Juice by Category: Value 2011-2016
Table 64 Off-trade Sales of Juice by Category: % Volume Growth 2011-2016
Table 65 Off-trade Sales of Juice by Category: % Value Growth 2011-2016
Table 66 NBO Company Shares of Off-trade Juice: % Volume 2012-2016
Table 67 LBN Brand Shares of Off-trade Juice: % Volume 2013-2016
Table 68 NBO Company Shares of Off-trade Juice: % Value 2012-2016
Table 69 LBN Brand Shares of Off-trade Juice: % Value 2013-2016
Table 70 Forecast Off-trade Sales of Juice by Category: Volume 2016-2021
Table 71 Forecast Off-trade Sales of Juice by Category: Value 2016-2021
Table 72 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 73 Forecast Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Headlines
Trends
Category Data
Table 74 Off-trade Sales of RTD Coffee: Volume 2011-2016
Table 75 Off-trade Sales of RTD Coffee: Value 2011-2016
Table 76 Off-trade Sales of RTD Coffee: % Volume Growth 2011-2016
Table 77 Off-trade Sales of RTD Coffee: % Value Growth 2011-2016
Table 78 NBO Company Shares of Off-trade RTD Coffee: % Volume 2012-2016
Table 79 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2013-2016
Table 80 NBO Company Shares of Off-trade RTD Coffee: % Value 2012-2016
Table 81 LBN Brand Shares of Off-trade RTD Coffee: % Value 2013-2016
Table 82 Forecast Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 83 Forecast Off-trade Sales of RTD Coffee: Value 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 84 Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 85 Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 86 Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 87 Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Table 88 NBO Company Shares of Off-trade RTD Tea: % Volume 2012-2016
Table 89 LBN Brand Shares of Off-trade RTD Tea: % Volume 2013-2016
Table 90 NBO Company Shares of Off-trade RTD Tea: % Value 2012-2016
Table 91 LBN Brand Shares of Off-trade RTD Tea: % Value 2013-2016
Table 92 Forecast Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 93 Forecast Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 94 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 95 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Headlines
Trends
Category Data
Table 96 Off-trade Sales of Energy Drinks by Category: Volume 2011-2016
Table 97 Off-trade Sales of Energy Drinks by Category: Value 2011-2016
Table 98 Off-trade Sales of Energy Drinks by Category: % Volume Growth 2011-2016
Table 99 Off-trade Sales of Energy Drinks by Category: % Value Growth 2011-2016
Table 100 NBO Company Shares of Off-trade Energy Drinks: % Volume 2012-2016
Table 101 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2013-2016
Table 102 NBO Company Shares of Off-trade Energy Drinks: % Value 2012-2016
Table 103 LBN Brand Shares of Off-trade Energy Drinks: % Value 2013-2016
Table 104 Forecast Off-trade Sales of Energy Drinks by Category: Volume 2016-2021
Table 105 Forecast Off-trade Sales of Energy Drinks by Category: Value 2016-2021
Table 106 Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2016-2021
Table 107 Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2016-2021
Trends












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