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Sportswear in Sweden

  • March 2017
  • -
  • Euromonitor International
  • -
  • 24 pages

Sportswear was able to create further current value growth of 3% in Sweden during 2016. Healthier lifestyles involving outdoor or sports activities became an integral preference of Swedes over the review period. The importance of sports competitions and staying physically fit for both women and men further drove the sales and interest in sportswear. Customers were generally to prepared to pay more for quality sportswear and they also tend to use performance sportswear in a casual manner.

Euromonitor International’s Sportswear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Sports Apparel, Sports Footwear.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sportswear in Sweden
SPORTSWEAR IN SWEDEN
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sportswear: Value 2011-2016
Table 2 Sales of Sportswear: % Value Growth 2011-2016
Table 3 NBO Company Shares of Sportswear: % Value 2012-2016
Table 4 LBN Brand Shares of Sportswear: % Value 2013-2016
Table 5 Distribution of Sportswear by Format: % Value 2011-2016
Table 6 Forecast Sales of Sportswear: Value 2016-2021
Table 7 Forecast Sales of Sportswear: % Value Growth 2016-2021
Handm Hennes and Mauritz Sverige Ab in Apparel and Footwear (sweden)
Strategic Direction
Key Facts
Summary 1 HandM Hennes and Mauritz Sverige AB: Key Facts
Summary 2 HandM Hennes and Mauritz Sverige AB: Operational Indicators
Retail Operations
Summary 3 HandM Hennes and Mauritz Sverige AB: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 4 HandM Hennes and Mauritz Sverige AB: Competitive Position 2016
Executive Summary
Swedes Continue To Spend More on Apparel and Footwear
Niche Brands Become Increasingly Important Within Apparel and Footwear in Sweden
Dominating Domestic Players Have Unchallenged Position on the Swedish Market
Growth of Internet Retailing Requires A Well-integrated Omnichannel Shopping Experience
Increasing Spending on Apparel and Footwear To Drive Sales Over the Forecast Period
Key Trends and Developments
Booming Internet Retailing Causes Retailers To Pursue Solid Omnichannel Strategies
Health and Wellness Drives Sportswear
Demographic Changes and Sweden's Historic Gender Balance Shift
Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2011-2016
Table 9 Sales of Apparel and Footwear by Category: Value 2011-2016
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2011-2016
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2012-2016
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2013-2016
Table 14 Distribution of Apparel and Footwear by Format: % Value 2011-2016
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2016
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2016-2021
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 5 Research Sources












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