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Sportswear in Sweden

  • February 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

Sportswear posted robust current value growth of 4% in 2015. This performance was supported by the strong health and fitness trend in Sweden. The number of Swedes engaging in sports is steadily increasing, with more of them also trying out and mixing multiple types of sports. A typical sports and fitness enthusiast is no longer just running but also climbing and swimming. As a result, consumers’ sportswear wardrobes include a wide range of apparel and footwear for various activities. However,...

Euromonitor International's Sportswear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sportswear in Sweden
SPORTSWEAR IN SWEDEN
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sportswear: Value 2010-2015
Table 2 Sales of Sportswear: % Value Growth 2010-2015
Table 3 NBO Company Shares of Sportswear: % Value 2011-2015
Table 4 LBN Brand Shares of Sportswear: % Value 2012-2015
Table 5 Distribution of Sportswear by Format: % Value 2010-2015
Table 6 Forecast Sales of Sportswear: Value 2015-2020
Table 7 Forecast Sales of Sportswear: % Value Growth 2015-2020
Executive Summary
Apparel and Footwear in Sweden Registers Weak But Positive Growth in 2015
Healthy Interest in Premium Products But Intense Competition Hampers Growth
Domestic Players Lead the Way
Internet Retailing Continues To Boom
A Stable Performance Forecast But Maturity Will Hinder Stronger Growth
Key Trends and Developments
Weak But Positive Growth of the Swedish Economy Drives Sales in 2015
Internet Retailing Reshaping Apparel and Footwear in Sweden
Sweden Undergoing Dramatic Demographic Changes
Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2010-2015
Table 9 Sales of Apparel and Footwear by Category: Value 2010-2015
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2011-2015
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015
Table 14 Distribution of Apparel and Footwear by Format: % Value 2010-2015
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2015
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources












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