Over the forecast period, Unieuro’s objective is to reinforce the partnership between its online and its physical channel to increase the number of users who visit its website and then go to one of its stores. Within this objective it plans to launch a new ecommerce website, which will include pick-up points in its stores and a re-styling of its physical points with the inclusion of digital platforms.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage:Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Consumer Appliances market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Unieuro SpA in Consumer Appliances (Italy) UNIEURO SPA IN CONSUMER APPLIANCES (ITALY) Euromonitor International January 2017
LIST OF CONTENTS AND TABLES
Strategic Direction Key Facts Summary 1 Unieuro SpA: Key Facts Summary 2 Unieuro SpA: Operational Indicators Company Background Internet Strategy Private Label Competitive Positioning Summary 3 Unieuro SpA: Competitive Position 2016