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Yoghurt and Sour Milk Products in Kenya

  • September 2015
  • -
  • Euromonitor International
  • -
  • 27 pages

During the review period, rising rates of obesity, diabetes and related illnesses among the urban population prompted the Kenyan government (through the Ministry of Health) to engage in public health awareness campaigns. These campaigns helped to bolster consumption of yoghurt and sour milk products, which have traditionally had a healthy image in Kenya. At the same time, the category also benefited as manufacturers sought to tap into changing consumer preferences by launching new products at...

Euromonitor International's Yoghurt and Sour Milk Products in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Yoghurt and Sour Milk Products in Kenya
YOGHURT AND SOUR MILK PRODUCTS IN KENYA
Euromonitor International
September 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2010-2015
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2010-2015
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2010-2015
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2011-2015
Table 6 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2012-2015
Table 7 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2010-2015
Table 8 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Brookside Dairy Ltd in Packaged Food (kenya)
Strategic Direction
Key Facts
Summary 1 Brookside Dairy Ltd: Key Facts
Competitive Positioning
Summary 2 Brookside Dairy Ltd: Competitive Position 2015
New Kenya Co-operative Creameries Ltd in Packaged Food (kenya)
Strategic Direction
Key Facts
Summary 3 New Kenya Co-operative Creameries Ltd: Key Facts
Competitive Positioning
Summary 4 New Kenya Co-operative Creameries Ltd: Competitive Position 2015
Executive Summary
Packaged Food in Kenya Achieves A Steady Growth in 2015
Product Launches Target the Growing Middle-income Consumer Class in 2015
Local Manufacturers Dominate Packaged Food in 2015
Modern Retail Outlets Remain Preferred Channels for Product Distribution
Growth Expected During the Forecast Period As Income Levels Rise
Foodservice: Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Sales of Packaged Food by Category: Value 2010-2015
Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 23 Distribution of Packaged Food by Format: % Value 2010-2015
Table 24 Distribution of Packaged Food by Format and Category: % Value 2015
Table 25 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 26 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources












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