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Consumer Appliances in Italy

  • March 2016
  • -
  • Euromonitor International
  • -
  • 154 pages

Demand for consumer appliances in Italy returned to positive ground in 2014 after several years of declining sales. The slight recovery in the economy and higher consumer confidence, replacement purchases, low inflation and, to a smaller extent, the fiscal stimulus policies of the Italian government all translated into a recovery in volume sales of consumer appliances, with value sales also growing as a result. From 2014 onwards, consumers have been gradually replacing their existing consumer...

Euromonitor International’ s Consumer Appliances in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Consumer Appliances in Italy
CONSUMER APPLIANCES IN ITALY
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Executive Summary
After Years of Crisis, Volume and Value Growth Return To Positive Terms in 2014 and 2015
Energy Saving at the Front of Consumers' Minds, While Smart Appliances Remain Niche
Home Cooking on the Rise
Brighter Future Envisioned Following Years of Decline
Key Trends and Developments
Italian Government' s ' green' Initiatives Continue To Support Sales of Consumer Appliances
Under the Pressure of the Recession, the Italian Retail Distribution Is Rapidly Changing
There Is A Growing Passion for Cooking at Home Among the Italian Population
Key Trends Include Ecological Sustainability, Energy Efficiency and Innovation
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
Table 2 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
Table 3 Sales of Consumer Appliances by Category: Volume 2010-2015
Table 4 Sales of Consumer Appliances by Category: Value 2010-2015
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
Table 11 Sales of Small Appliances by Category: Volume 2010-2015
Table 12 Sales of Small Appliances by Category: Value 2010-2015
Table 13 Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 14 Sales of Small Appliances by Category: % Value Growth 2010-2015
Table 15 NBO Company Shares of Major Appliances: % Volume 2011-2015
Table 16 LBN Brand Shares of Major Appliances: % Volume 2012-2015
Table 17 NBO Company Shares of Small Appliances: % Volume 2011-2015
Table 18 LBN Brand Shares of Small Appliances: % Volume 2012-2015
Table 19 Distribution of Major Appliances by Format: % Volume 2010-2015
Table 20 Distribution of Small Appliances by Format: % Volume 2010-2015
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 29 Forecast Sales of Small Appliances by Category: Volume 2015-2020
Table 30 Forecast Sales of Small Appliances by Category: Value 2015-2020
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
De' longhi SpA in Consumer Appliances (italy)
Strategic Direction
Key Facts
Summary 2 De' Longhi SpA: Key Facts
Summary 3 De' Longhi SpA: Operational Indicators
Production
Competitive Positioning
Summary 4 De' Longhi SpA: Competitive Position 2015
Gre SpA - Grossisti Riuniti Elettrodomestici in Consumer Appliances (italy)
Strategic Direction
Key Facts
Summary 5 GRE Grossisti Riuniti Elettrodomestici SpA: Key Facts
Summary 6 GRE Grossisti Riuniti Elettrodomestici SpA: Operational Indicators
Company Background
Internet Strategy
Competitive Positioning
Summary 7 GRE Grossisti Riuniti Elettrodomestici SpA: Competitive Position 2015
Nardi Elettrodomestici SpA in Consumer Appliances (italy)
Strategic Direction
Key Facts
Summary 8 Nardi Elettrodomestici SpA: Key Facts
Summary 9 Nardi Elettrodomestici SpA: Operational Indicators
Production
Competitive Positioning
Summary 10 Nardi Elettrodomestici SpA: Competitive Position 2015
Tenacta Group SpA in Consumer Appliances (italy)
Strategic Direction
Key Facts
Summary 11 Tenacta Group SpA: Key Facts
Summary 12 Tenacta Group SpA: Operational Indicators
Production
Competitive Positioning
Summary 13 Tenacta Group SpA: Competitive Position 2015
Unieuro SpA in Consumer Appliances (italy)
Strategic Direction
Key Facts
Summary 14 Unieuro SpA: Key Facts
Summary 15 Unieuro SpA: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 16 UnieuroSpA: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Dishwashers by Category: Volume 2010-2015
Table 34 Sales of Dishwashers by Category: Value 2010-2015
Table 35 Sales of Dishwashers by Category: % Volume Growth 2010-2015
Table 36 Sales of Dishwashers by Category: % Value Growth 2010-2015
Table 37 Sales of Dishwashers by Format: % Volume 2010-2015
Table 38 NBO Company Shares of Dishwashers: % Volume 2011-2015
Table 39 LBN Brand Shares of Dishwashers: % Volume 2012-2015
Table 40 Forecast Sales of Dishwashers by Category: Volume 2015-2020
Table 41 Forecast Sales of Dishwashers by Category: Value 2015-2020
Table 42 Forecast Sales of Dishwashers by Category: % Volume Growth 2015-2020
Table 43 Forecast Sales of Dishwashers by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 44 Sales of Home Laundry Appliances by Category: Volume 2010-2015
Table 45 Sales of Home Laundry Appliances by Category: Value 2010-2015
Table 46 Sales of Home Laundry Appliances by Category: % Volume Growth 2010-2015
Table 47 Sales of Home Laundry Appliances by Category: % Value Growth 2010-2015
Table 48 Sales of Automatic Tumble Dryers by Format: % Volume 2010-2015
Table 49 Sales of Automatic Washing Machines by Format: % Volume 2010-2015
Table 50 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2010-2015
Table 51 NBO Company Shares of Home Laundry Appliances: % Volume 2011-2015
Table 52 LBN Brand Shares of Home Laundry Appliances: % Volume 2012-2015
Table 53 Forecast Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 54 Forecast Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 55 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 56 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 57 Sales of Large Cooking Appliances by Category: Volume 2010-2015
Table 58 Sales of Large Cooking Appliances by Category: Value 2010-2015
Table 59 Sales of Large Cooking Appliances by Category: % Volume Growth 2010-2015
Table 60 Sales of Large Cooking Appliances by Category: % Value Growth 2010-2015
Table 61 Sales of Built-in Hobs by Format: % Volume 2010-2015
Table 62 Sales of Ovens by Format: % Volume 2010-2015
Table 63 Sales of Cookers by Format: % Volume 2010-2015
Table 64 Sales of Range Cookers by Format: % Volume 2010-2015
Table 65 NBO Company Shares of Large Cooking Appliances: % Volume 2011-2015
Table 66 LBN Brand Shares of Large Cooking Appliances: % Volume 2012-2015
Table 67 NBO Company Shares of Built-in Hobs: % Volume 2011-2015
Table 68 NBO Company Shares of Ovens: % Volume 2011-2015
Table 69 NBO Company Shares of Cooker Hoods: % Volume 2011-2015
Table 70 NBO Company Shares of Built-in Cooker Hoods: % Volume 2011-2015
Table 71 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2011-2015
Table 72 NBO Company Shares of Cookers: % Volume 2011-2015
Table 73 NBO Company Shares of Range Cookers: % Volume 2011-2015
Table 74 Forecast Sales of Large Cooking Appliances by Category: Volume 2015-2020
Table 75 Forecast Sales of Large Cooking Appliances by Category: Value 2015-2020
Table 76 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
Table 77 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 78 Sales of Microwaves by Category: Volume 2010-2015
Table 79 Sales of Microwaves by Category: Value 2010-2015
Table 80 Sales of Microwaves by Category: % Volume Growth 2010-2015
Table 81 Sales of Microwaves by Category: % Value Growth 2010-2015
Table 82 Sales of Microwaves by Type: % Volume 2011-2015
Table 83 NBO Company Shares of Microwaves: % Volume 2011-2015
Table 84 LBN Brand Shares of Microwaves: % Volume 2012-2015
Table 85 Microwaves by Distribution Format: % Volume 2010-2015
Table 86 Forecast Sales of Microwaves by Category: Volume 2015-2020
Table 87 Forecast Sales of Microwaves by Category: Value 2015-2020
Table 88 Forecast Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 89 Forecast Sales of Microwaves by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 90 Sales of Refrigeration Appliances by Category: Volume 2010-2015
Table 91 Sales of Refrigeration Appliances by Category: Value 2010-2015
Table 92 Sales of Refrigeration Appliances by Category: % Volume Growth 2010-2015
Table 93 Sales of Refrigeration Appliances by Category: % Value Growth 2010-2015
Table 94 Sales of Freezers by Format: % Volume 2010-2015
Table 95 Sales of Freezers by Volume Capacity: % Volume 2010-2015
Table 96 Sales of Fridge Freezers by Format: % Volume 2010-2015
Table 97 Sales of Fridge Freezers by Static vs Frost-Free: % Volume 2010-2015
Table 98 Sales of Fridge Freezers by Volume Capacity: % Volume 2010-2015
Table 99 Sales of Fridges by Format: % Volume 2010-2015
Table 100 Sales of Fridges by Volume Capacity: % Volume 2010-2015
Table 101 NBO Company Shares of Refrigeration Appliances: % Volume 2011-2015
Table 102 LBN Brand Shares of Refrigeration Appliances: % Volume 2012-2015
Table 103 NBO Company Shares of Built-in Fridge Freezers: % Volume 2011-2015
Table 104 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2011-2015
Table 105 NBO Company Shares of Built-in Fridges: % Volume 2011-2015
Table 106 NBO Company Shares of Freestanding Fridges: % Volume 2011-2015
Table 107 Forecast Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 108 Forecast Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 109 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 110 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 111 Sales of Air Treatment Products by Category: Volume 2010-2015
Table 112 Sales of Air Treatment Products by Category: Value 2010-2015
Table 113 Sales of Air Treatment Products by Category: % Volume Growth 2010-2015
Table 114 Sales of Air Treatment Products by Category: % Value Growth 2010-2015
Table 115 NBO Company Shares of Air Treatment Products: % Volume 2011-2015
Table 116 LBN Brand Shares of Air Treatment Products: % Volume 2012-2015
Table 117 Forecast Sales of Air Treatment Products by Category: Volume 2015-2020
Table 118 Forecast Sales of Air Treatment Products by Category: Value 2015-2020
Table 119 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
Table 120 Forecast Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 121 Sales of Food Preparation Appliances by Category: Volume 2010-2015
Table 122 Sales of Food Preparation Appliances by Category: Value 2010-2015
Table 123 Sales of Food Preparation Appliances by Category: % Volume Growth 2010-2015
Table 124 Sales of Food Preparation Appliances by Category: % Value Growth 2010-2015
Table 125 NBO Company Shares of Food Preparation Appliances: % Volume 2011-2015
Table 126 LBN Brand Shares of Food Preparation Appliances: % Volume 2012-2015
Table 127 Forecast Sales of Food Preparation Appliances by Category: Volume 2015-2020
Table 128 Forecast Sales of Food Preparation Appliances by Category: Value 2015-2020
Table 129 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
Table 130 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 131 Sales of Heating Appliances: Volume 2010-2015
Table 132 Sales of Heating Appliances: Value 2010-2015
Table 133 Sales of Heating Appliances: % Volume Growth 2010-2015
Table 134 Sales of Heating Appliances: % Value Growth 2010-2015
Table 135 NBO Company Shares of Heating Appliances: % Volume 2011-2015
Table 136 LBN Brand Shares of Heating Appliances: % Volume 2012-2015
Table 137 Forecast Sales of Heating Appliances: Volume 2015-2020
Table 138 Forecast Sales of Heating Appliances: Value 2015-2020
Table 139 Forecast Sales of Heating Appliances: % Volume Growth 2015-2020
Table 140 Forecast Sales of Heating Appliances: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 141 Sales of Irons: Volume 2010-2015
Table 142 Sales of Irons: Value 2010-2015
Table 143 Sales of Irons: % Volume Growth 2010-2015
Table 144 Sales of Irons: % Value Growth 2010-2015
Table 145 Sales of Irons by Format: % Volume 2010-2015
Table 146 NBO Company Shares of Irons: % Volume 2011-2015
Table 147 LBN Brand Shares of Irons: % Volume 2012-2015
Table 148 Forecast Sales of Irons: Volume 2015-2020
Table 149 Forecast Sales of Irons: Value 2015-2020
Table 150 Forecast Sales of Irons: % Volume Growth 2015-2020
Table 151 Forecast Sales of Irons: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 152 Sales of Personal Care Appliances by Category: Volume 2010-2015
Table 153 Sales of Personal Care Appliances by Category: Value 2010-2015
Table 154 Sales of Personal Care Appliances by Category: % Volume Growth 2010-2015
Table 155 Sales of Personal Care Appliances by Category: % Value Growth 2010-2015
Table 156 Sales of Body Shavers by Format: % Volume 2010-2015
Table 157 Sales of Body Shavers by Power Source: % Volume 2011-2015
Table 158 Sales of Hair Care Appliances by Format: % Volume 2010-2015
Table 159 NBO Company Shares of Personal Care Appliances 2011-2015
Table 160 LBN Brand Shares of Personal Care Appliances 2012-2015
Table 161 Forecast Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 162 Forecast Sales of Personal Care Appliances by Category: Value 2015-2020
Table 163 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 164 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 165 Sales of Small Cooking Appliances by Category: Volume 2010-2015
Table 166 Sales of Small Cooking Appliances by Category: Value 2010-2015
Table 167 Sales of Small Cooking Appliances by Category: % Volume Growth 2010-2015
Table 168 Sales of Small Cooking Appliances by Category: % Value Growth 2010-2015
Table 169 NBO Company Shares of Small Cooking Appliances: % Volume 2011-2015
Table 170 LBN Brand Shares of Small Cooking Appliances: % Volume 2012-2015
Table 171 Forecast Sales of Small Cooking Appliances by Category: Volume 2015-2020
Table 172 Forecast Sales of Small Cooking Appliances by Category: Value 2015-2020
Table 173 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
Table 174 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 175 Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2010-2015
Table 176 Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2010-2015
Table 177 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2010-2015
Table 178 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2010-2015
Table 179 NBO Company Shares of Small Kitchen Appliances (Non-cooking): % Volume 2011-2015
Table 180 LBN Brand Shares of Small Kitchen Appliances (Non-cooking): % Volume 2012-2015
Table 181 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2015-2020
Table 182 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2015-2020
Table 183 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2015-2020
Table 184 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 185 Sales of Vacuum Cleaners by Category: Volume 2010-2015
Table 186 Sales of Vacuum Cleaners by Category: Value 2010-2015
Table 187 Sales of Vacuum Cleaners by Category: % Volume Growth 2010-2015
Table 188 Sales of Vacuum Cleaners by Category: % Value Growth 2010-2015
Table 189 NBO Company Shares of Vacuum Cleaners: % Volume 2011-2015
Table 190 LBN Brand Shares of Vacuum Cleaners: % Volume 2012-2015
Table 191 Forecast Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 192 Forecast Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 193 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 194 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020

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