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Consumer Health in Denmark

  • September 2016
  • -
  • Euromonitor International
  • -
  • 110 pages

The Danish consumer health market recorded positive current value growth in 2016, with this being an improvement on the flat CAGR of the review period. The main contributory factors to the flat review period performance included legislative changes regarding analgesics, which resulted in all pack sizes greater than 20 units being switched from OTC to Rx status, and negative media coverage of vitamins and dietary supplements, which led to a sharp decline in value sales for many brands. Towards th...

Euromonitor International’s Consumer Health in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Consumer Health in Denmark
CONSUMER HEALTH IN DENMARK
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Consumer Health in Denmark Records Positive Growth in 2016
Growth in Internet Retailing Affects Market Trends
Market Remains Consolidated Although Some Improvement Seen for Small Players
Internet Retailing and Modern Grocery Retailers Gain Ground But Chemists/pharmacies Continues To Lead Retail Distribution
Improvement in Market Conditions To Lead To Positive Growth Over the Forecast Period
Key Trends and Developments
Growth in Internet Usage Affects Market Trends
Strong Health and Wellness Trend Boosts Consumer Health Sales
Demographic Changes Stimulate Sales in Consumer Health
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 2 Life Expectancy at Birth 2011-2016
Market Data
Table 3 Sales of Consumer Health by Category: Value 2011-2016
Table 4 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 6 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 8 Distribution of Consumer Health by Format: % Value 2011-2016
Table 9 Distribution of Consumer Health by Format and Category: % Value 2016
Table 10 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2015/2016
Sources
Summary 2 Research Sources
Matas A/S in Consumer Health (denmark)
Strategic Direction
Key Facts
Summary 3 Matas A/S: Key Facts
Summary 4 Matas A/S: Operational Indicators
Competitive Positioning
Summary 5 Matas A/S: Competitive Position 2016
Mcneil Denmark Aps in Consumer Health (denmark)
Strategic Direction
Key Facts
Summary 6 McNeil Denmark ApS: Key Facts
Summary 7 McNeil Denmark ApS: Operational Indicators
Competitive Positioning
Summary 8 McNeil Denmark ApS: Competitive Position 2016
Mezina A/S in Consumer Health (denmark)
Strategic Direction
Key Facts
Summary 9 Mezina A/S: Key Facts
Summary 10 Mezina A/S: Operational Indicators
Competitive Positioning
Summary 11 Mezina A/S: Competitive Position 2016
Orifarm Generics A/S in Consumer Health (denmark)
Strategic Direction
Key Facts
Summary 12 Orifarm Generics A/S: Key Facts
Summary 13 Orifarm Generics A/S: Operational Indicators
Competitive Positioning
Summary 14 Orifarm Generics A/S: Competitive Position 2016
Orkla Care A/S in Consumer Health (denmark)
Strategic Direction
Key Facts
Summary 15 Orkla Care A/S: Key Facts
Summary 16 Orkla Care A/S: Operational Indicators
Competitive Positioning
Summary 17 Orkla Care A/S: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of Adult Mouth Care: Value 2011-2016
Table 13 Sales of Adult Mouth Care: % Value Growth 2011-2016
Table 14 NBO Company Shares of Adult Mouth Care: % Value 2012-2016
Table 15 LBN Brand Shares of Adult Mouth Care: % Value 2013-2016
Table 16 Forecast Sales of Adult Mouth Care: Value 2016-2021
Table 17 Forecast Sales of Adult Mouth Care: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Analgesics by Category: Value 2011-2016
Table 19 Sales of Analgesics by Category: % Value Growth 2011-2016
Table 20 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2011-2016
Table 21 NBO Company Shares of Analgesics: % Value 2012-2016
Table 22 LBN Brand Shares of Analgesics: % Value 2013-2016
Table 23 Forecast Sales of Analgesics by Category: Value 2016-2021
Table 24 Forecast Sales of Analgesics by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Sales of Sleep Aids: Value 2011-2016
Table 26 Sales of Sleep Aids: % Value Growth 2011-2016
Table 27 NBO Company Shares of Sleep Aids: % Value 2012-2016
Table 28 LBN Brand Shares of Sleep Aids: % Value 2013-2016
Table 29 Forecast Sales of Sleep Aids: Value 2016-2021
Table 30 Forecast Sales of Sleep Aids: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016
Table 32 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016
Table 33 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016
Table 34 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016
Table 35 Sales of Decongestants by Category: Value 2011-2016
Table 36 Sales of Decongestants by Category: % Value Growth 2011-2016
Table 37 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2012-2016
Table 38 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2016
Table 39 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 40 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 41 Sales of Dermatologicals by Category: Value 2011-2016
Table 42 Sales of Dermatologicals by Category: % Value Growth 2011-2016
Table 43 NBO Company Shares of Dermatologicals: % Value 2012-2016
Table 44 LBN Brand Shares of Dermatologicals: % Value 2013-2016
Table 45 LBN Brand Shares of Hair Loss Treatments: % Value 2013-2016
Table 46 Forecast Sales of Dermatologicals by Category: Value 2016-2021
Table 47 Forecast Sales of Dermatologicals by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Digestive Remedies by Category: Value 2011-2016
Table 49 Sales of Digestive Remedies by Category: % Value Growth 2011-2016
Table 50 NBO Company Shares of Digestive Remedies: % Value 2012-2016
Table 51 LBN Brand Shares of Digestive Remedies: % Value 2013-2016
Table 52 Forecast Sales of Digestive Remedies by Category: Value 2016-2021
Table 53 Forecast Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 54 Sales of Eye Care by Category: Value 2011-2016
Table 55 Sales of Eye Care by Category: % Value Growth 2011-2016
Table 56 Sales of Standard Eye Care by Format: % Value 2011-2016
Table 57 Sales of Standard Eye Care by Positioning: % Value 2011-2016
Table 58 NBO Company Shares of Eye Care: % Value 2012-2016
Table 59 LBN Brand Shares of Eye Care: % Value 2013-2016
Table 60 Forecast Sales of Eye Care by Category: Value 2016-2021
Table 61 Forecast Sales of Eye Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 62 Number of Smokers by Gender 2011-2016
Category Data
Table 63 Sales of NRT Smoking Cessation Aids by Category: Value 2011-2016
Table 64 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2011-2016
Table 65 Sales of NRT Gum by Flavour: % Value 2011-2016
Table 66 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2012-2016
Table 67 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2013-2016
Table 68 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 69 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Category Data
Table 70 Sales of Wound Care by Category: Value 2011-2016
Table 71 Sales of Wound Care by Category: % Value Growth 2011-2016
Table 72 NBO Company Shares of Wound Care: % Value 2012-2016
Table 73 LBN Brand Shares of Wound Care: % Value 2013-2016
Table 74 Forecast Sales of Wound Care by Category: Value 2016-2021
Table 75 Forecast Sales of Wound Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 76 Sales of Sports Nutrition by Category: Value 2011-2016
Table 77 Sales of Sports Nutrition by Category: % Value Growth 2011-2016
Table 78 NBO Company Shares of Sports Nutrition: % Value 2012-2016
Table 79 LBN Brand Shares of Sports Nutrition: % Value 2013-2016
Table 80 Forecast Sales of Sports Nutrition by Category: Value 2016-2021
Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 18 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 19 Multivitamins: Brand Ranking by Positioning 2016
Table 82 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 83 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 84 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 85 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 86 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 87 Sales of Tonics by Positioning: % Value 2013-2016
Table 88 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 89 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 90 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 91 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 92 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 93 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 94 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Headlines
Trends
Weight Management
Prospects
Category Data
Table 95 Sales of Weight Management and Wellbeing by Category: Value 2011-2016
Table 96 Sales of Weight Management and Wellbeing by Category: % Value Growth 2011-2016
Table 97 NBO Company Shares of Weight Management and Wellbeing: % Value 2012-2016
Table 98 LBN Brand Shares of Weight Management and Wellbeing: % Value 2013-2016
Table 99 Forecast Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 100 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 101 Sales of Herbal/Traditional Products by Category: Value 2011-2016
Table 102 Sales of Herbal/Traditional Products by Category: % Value Growth 2011-2016
Table 103 NBO Company Shares of Herbal/Traditional Products: % Value 2012-2016
Table 104 LBN Brand Shares of Herbal/Traditional Products: % Value 2013-2016
Table 105 Forecast Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 106 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021












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