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Yoghurt and Sour Milk Products in Switzerland

  • September 2016
  • -
  • Euromonitor International
  • -
  • 38 pages

Summary

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Manufacturers of yoghurt and sour milk products focused on attracting consumer attention by introducing more innovative products in 2016. The domestic players Migros and Coop as well as the larger branded manufacturers invested heavily in product innovations to gain value share in a saturated environment. Indulgence was also a focus in manufacturers’ strategies as they capitalised on the trend for Greek yoghurt, a product combining health benefits and good taste.

Euromonitor International’s Yoghurt and Sour Milk Products in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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