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Soft Drinks in Estonia

  • February 2017
  • -
  • Euromonitor International
  • -
  • 67 pages

The prominence of health trends and active lifestyles dominating food and drinks globally continued to impact Estonian soft drinks throughout 2016. As consumers in 2016 were constantly on the lookout for products that are healthier – low in calories, low in sugar content or produced with minimal artificial ingredients – companies made efforts to answer these trends. This impacted new product development strategies as well as improving existing brands in 2016.

Euromonitor International’s Soft Drinks in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Soft Drinks in Estonia
SOFT DRINKS IN ESTONIA
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Executive Summary
Soft Drinks Impacted by Consumers Striving for Healthy Lifestyles
Maturity in Most Soft Drinks Changing Market Dynamics
Main Players Continue in the Lead
New Product Developments Focus on the Health Trend
Soft Drinks Expected To Remain on A Path of Steady Growth
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Sources
Summary 1 Research Sources
A Le Coq As in Soft Drinks (estonia)
Strategic Direction
Key Facts
Summary 2 A Le Coq AS: Key Facts
Summary 3 A Le Coq AS: Operational Indicators
Competitive Positioning
Summary 4 A Le Coq AS: Competitive Position 2016
Varska Vesi As in Soft Drinks (estonia)
Strategic Direction
Key Facts
Summary 5 Varska Vesi AS: Key Facts
Competitive Positioning
Summary 6 Varska Vesi AS: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Off-trade Sales of Bottled Water by Category: Volume 2011-2016
Table 31 Off-trade Sales of Bottled Water by Category: Value 2011-2016
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2011-2016
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2011-2016
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2012-2016
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2013-2016
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2012-2016
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2013-2016
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2011-2016
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2011-2016
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2011-2016
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2011-2016
Table 46 Off-trade Sales of Carbonates by Category: Volume 2011-2016
Table 47 Off-trade Sales of Carbonates by Category: Value 2011-2016
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2011-2016
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2011-2016
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2011-2016
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2011-2016
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2012-2016
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2013-2016
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2012-2016
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2013-2016
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
Headlines
Trends
Concentrates Conversions
Summary 7 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Category Data
Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
Table 63 Off-trade Sales of Concentrates by Category: Value 2011-2016
Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016
Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2012-2016
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2013-2016
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2012-2016
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2013-2016
Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2012-2016
Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2016
Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2012-2016
Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2016
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 75 Forecast Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 78 Off-trade Sales of Juice by Category: Volume 2011-2016
Table 79 Off-trade Sales of Juice by Category: Value 2011-2016
Table 80 Off-trade Sales of Juice by Category: % Volume Growth 2011-2016
Table 81 Off-trade Sales of Juice by Category: % Value Growth 2011-2016
Table 82 NBO Company Shares of Off-trade Juice: % Volume 2012-2016
Table 83 LBN Brand Shares of Off-trade Juice: % Volume 2013-2016
Table 84 NBO Company Shares of Off-trade Juice: % Value 2012-2016
Table 85 LBN Brand Shares of Off-trade Juice: % Value 2013-2016
Table 86 Forecast Off-trade Sales of Juice by Category: Volume 2016-2021
Table 87 Forecast Off-trade Sales of Juice by Category: Value 2016-2021
Table 88 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 89 Forecast Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Headlines
Trends
Category Data
Table 90 Off-trade Sales of RTD Coffee: Volume 2011-2016
Table 91 Off-trade Sales of RTD Coffee: Value 2011-2016
Table 92 Off-trade Sales of RTD Coffee: % Volume Growth 2011-2016
Table 93 Off-trade Sales of RTD Coffee: % Value Growth 2011-2016
Table 94 NBO Company Shares of Off-trade RTD Coffee: % Volume 2012-2016
Table 95 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2013-2016
Table 96 NBO Company Shares of Off-trade RTD Coffee: % Value 2012-2016
Table 97 LBN Brand Shares of Off-trade RTD Coffee: % Value 2013-2016
Table 98 Forecast Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 99 Forecast Off-trade Sales of RTD Coffee: Value 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 100 Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 101 Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 102 Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 103 Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Table 104 NBO Company Shares of Off-trade RTD Tea: % Volume 2012-2016
Table 105 LBN Brand Shares of Off-trade RTD Tea: % Volume 2013-2016
Table 106 NBO Company Shares of Off-trade RTD Tea: % Value 2012-2016
Table 107 LBN Brand Shares of Off-trade RTD Tea: % Value 2013-2016
Table 108 Forecast Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 109 Forecast Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 110 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 111 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Headlines
Trends
Category Data
Table 112 Off-trade Sales of Energy Drinks by Category: Volume 2011-2016
Table 113 Off-trade Sales of Energy Drinks by Category: Value 2011-2016
Table 114 Off-trade Sales of Energy Drinks by Category: % Volume Growth 2011-2016
Table 115 Off-trade Sales of Energy Drinks by Category: % Value Growth 2011-2016
Table 116 NBO Company Shares of Off-trade Energy Drinks: % Volume 2012-2016
Table 117 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2013-2016
Table 118 NBO Company Shares of Off-trade Energy Drinks: % Value 2012-2016
Table 119 LBN Brand Shares of Off-trade Energy Drinks: % Value 2013-2016
Table 120 Forecast Off-trade Sales of Energy Drinks by Category: Volume 2016-2021
Table 121 Forecast Off-trade Sales of Energy Drinks by Category: Value 2016-2021
Table 122 Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2016-2021
Table 123 Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2016-2021
Headlines
Trends
Category Data
Table 124 Off-trade Sales of Sports Drinks by Category: Volume 2011-2016
Table 125 Off-trade Sales of Sports Drinks by Category: Value 2011-2016
Table 126 Off-trade Sales of Sports Drinks by Category: % Volume Growth 2011-2016
Table 127 Off-trade Sales of Sports Drinks by Category: % Value Growth 2011-2016
Table 128 NBO Company Shares of Off-trade Sports Drinks: % Volume 2012-2016
Table 129 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2013-2016
Table 130 NBO Company Shares of Off-trade Sports Drinks: % Value 2012-2016
Table 131 LBN Brand Shares of Off-trade Sports Drinks: % Value 2013-2016
Table 132 Forecast Off-trade Sales of Sports Drinks by Category: Volume 2016-2021
Table 133 Forecast Off-trade Sales of Sports Drinks by Category: Value 2016-2021
Table 134 Forecast Off-trade Sales of Sports Drinks by Category: % Volume Growth 2016-2021
Table 135 Forecast Off-trade Sales of Sports Drinks by Category: % Value Growth 2016-2021












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