Table of Contents
Consumer appliances continued to witness positive volume and value growth in 2016. The industry benefitted from a strong economic climate in Germany with consumer confidence and disposable income remaining at a high level. However, as saturation and maturity are constantly increasing, volume growth slowed down compared to 2015. At the same time, value sales were negatively impacted by declining unit prices, resulting from increased competition amongst manufacturers.
Euromonitor International’s Consumer Appliances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage:Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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