TABLE OF CONTENTS
 
CHAPTER 1 Introduction 19
 
What is this report about? 19
 
Who is the target reader? 19
 
How to use this report 19
 
Definitions 20
 
CHAPTER 2 Global Mobile Phones 21
 
Market Overview 21
 
Market Value 22
 
Market Volume 23
 
Market Segmentation 24
 
Competitive Landscape 25
 
Market Forecasts 26
 
CHAPTER 3 Mobile Phones in Asia-Pacific 28
 
Market Overview 28
 
Market Value 29
 
Market Volume 30
 
Market Segmentation 31
 
Competitive Landscape 32
 
Market Forecasts 33
 
CHAPTER 4 Mobile Phones in Europe 35
 
Market Overview 35
 
Market Value 36
 
Market Volume 37
 
Market Segmentation 38
 
Competitive Landscape 39
 
Market Forecasts 40
 
CHAPTER 5 Mobile Phones in Belgium 42
 
Market Overview 42
 
Market Value 43
 
Market Volume 44
 
Market Segmentation 45
 
Competitive Landscape 46
 
Market Forecasts 47
 
Demographics 49
 
CHAPTER 6 Mobile Phones in Canada 51
 
Market Overview 51
 
Market Value 52
 
Market Volume 53
 
Market Segmentation 54
 
Competitive Landscape 55
 
Market Forecasts 56
 
Demographics 58
 
CHAPTER 7 Mobile Phones in China 60
 
Market Overview 60
 
Market Value 61
 
Market Volume 62
 
Market Segmentation 63
 
Competitive Landscape 64
 
Market Forecasts 65
 
Demographics 67
 
CHAPTER 8 Mobile Phones in France 69
 
Market Overview 69
 
Market Value 70
 
Market Volume 71
 
Market Segmentation 72
 
Competitive Landscape 73
 
Market Forecasts 74
 
Demographics 76
 
CHAPTER 9 Mobile Phones in Germany 78
 
Market Overview 78
 
Market Value 79
 
Market Volume 80
 
Market Segmentation 81
 
Competitive Landscape 82
 
Market Forecasts 83
 
Demographics 85
 
CHAPTER 10 Mobile Phones in Italy 87
 
Market Overview 87
 
Market Value 88
 
Market Volume 89
 
Market Segmentation 90
 
Competitive Landscape 91
 
Market Forecasts 92
 
Demographics 94
 
CHAPTER 11 Mobile Phones in Japan 96
 
Market Overview 96
 
Market Value 97
 
Market Volume 98
 
Market Segmentation 99
 
Competitive Landscape 100
 
Market Forecasts 101
 
Demographics 103
 
CHAPTER 12 Mobile Phones in the Netherlands 104
 
Market Overview 104
 
Market Value 105
 
Market Volume 106
 
Market Segmentation 107
 
Competitive Landscape 108
 
Market Forecasts 109
 
Demographics 111
 
CHAPTER 13 Mobile Phones in Spain 113
 
Market Overview 113
 
Market Value 114
 
Market Volume 115
 
Market Segmentation 116
 
Competitive Landscape 117
 
Market Forecasts 118
 
Demographics 120
 
CHAPTER 14 Mobile Phones in the United Kingdom 122
 
Market Overview 122
 
Market Value 123
 
Market Volume 124
 
Market Segmentation 125
 
Competitive Landscape 126
 
Market Forecasts 127
 
Demographics 129
 
CHAPTER 15 Mobile Phones in the United States 131
 
Market Overview 131
 
Market Value 132
 
Market Volume 133
 
Market Segmentation 134
 
Competitive Landscape 135
 
Market Forecasts 136
 
Demographics 138
 
CHAPTER 16 Company Profiles 139
 
Motorola, Inc. 139
 
NEC Corporation 149
 
Nokia Corporation 157
 
Panasonic Mobile Communications Co., Ltd. 168
 
Sharp Corporation 173
 
Sony Ericsson Mobile Communications AB 182
 
Alcatel 184
 
CHAPTER 17 Appendix 193
 
Research methodology 193
 
Report writing team 194
 
 
LIST OF TABLES
 
Global Mobile Phones Market Value: $ billion, 1999-2003 22
 
Global Mobile Phones Market Volume: Units million, 1999-2003 23
 
Global Mobile Phones Market Segmentation: % Share, by Value, 2003 24
 
Global Mobile Phones Market Value Forecast: $ billion, 2003-2008 26
 
Global Mobile Phones Market Volume Forecast: Units million, 2003-2008 27
 
Asia-Pacific Mobile Phones Market Value: $ million, 1999-2003 29
 
Asia-Pacific Mobile Phones Market Volume: Units million, 1999-2003 30
 
Asia-Pacific Mobile Phones Market Segmentation: % Share, by Value, 2003 31
 
Asia-Pacific Mobile Phones Market Value Forecast: $ million, 2003-2008 33
 
Asia-Pacific Mobile Phones Market Volume Forecast: Units million, 2003-2008 34
 
Europe Mobile Phones Market Value: $ million, 1999-2003 36
 
Europe Mobile Phones Market Volume: Units thousand, 1999-2003 37
 
Europe Mobile Phones Market Segmentation: % Share, by Value, 2003 38
 
Europe Mobile Phones Market Value Forecast: $ million, 2003-2008 40
 
Europe Mobile Phones Market Volume Forecast: Units thousand, 2003-2008 41
 
Belgium Mobile Phones Market Value: $ million, 1999-2003 43
 
Belgium Mobile Phones Market Volume: Units million, 1999-2003 44
 
Belgium Mobile Phones Market Segmentation: % Share, by Value, 2003 45
 
Belgium Mobile Phones Market Value Forecast: $ million, 2003-2008 47
 
Belgium Mobile Phones Market Volume Forecast: Units million, 2003-2008 48
 
Belgium Size of Population (million) , 1999-2003 49
 
Belgium GDP (1995=100), 1999-2003 49
 
Belgium Inflation, 1999-2003 50
 
Belgium Exchange Rate, 1999 50
 
Canada Mobile Phones Market Value: $ million, 1999-2003 52
 
Canada Mobile Phones Market Volume: Units million, 1999-2003 53
 
Canada Mobile Phones Market Segmentation: % Share, by Value, 2003 54
 
Canada Mobile Phones Market Value Forecast: $ million, 2003-2008 56
 
Canada Mobile Phones Market Volume Forecast: Units million, 2003-2008 57
 
Canada Size of Population (million) , 1999-2003 58
 
Canada GDP (1995=100), 1999-2003 58
 
Canada Inflation, 1999-2003 59
 
Canada Exchange Rate, 1999 59
 
China Mobile Phones Market Value: $ billion, 1999-2003 61
 
China Mobile Phones Market Volume: Units million, 1999-2003 62
 
China Mobile Phones Market Segmentation: % Share, by Value, 2003 63
 
China Mobile Phones Market Value Forecast: $ billion, 2003-2008 65
 
China Mobile Phones Market Volume Forecast: Units million, 2003-2008 66
 
China Size of Population (million) , 1999-2003 67
 
China GDP (1995=100), 1999-2003 67
 
China Inflation, 1999-2003 68
 
China Exchange Rate, 1999 68
 
France Mobile Phones Market Value: $ million, 1999-2003 70
 
France Mobile Phones Market Volume: Units million, 1999-2003 71
 
France Mobile Phones Market Segmentation: % Share, by Value, 2003 72
 
France Mobile Phones Market Value Forecast: $ million, 2003-2008 74
 
France Mobile Phones Market Volume Forecast: Units million, 2003-2008 75
 
France Size of Population (million) , 1999-2003 76
 
France GDP (1995=100), 1999-2003 76
 
France Inflation, 1999-2003 77
 
France Exchange Rate, 1999 77
 
Germany Mobile Phones Market Value: $ billion, 1999-2003 79
 
Germany Mobile Phones Market Volume: Units million, 1999-2003 80
 
Germany Mobile Phones Market Segmentation: % Share, by Value, 2003 81
 
Germany Mobile Phones Market Value Forecast: $ billion, 2003-2008 83
 
Germany Mobile Phones Market Volume Forecast: Units million, 2003-2008 84
 
Germany Size of Population (million) , 1999-2003 85
 
Germany GDP (1995=100), 1999-2003 85
 
Germany Inflation, 1999-2003 86
 
Germany Exchange Rate, 1999 86
 
Italy Mobile Phones Market Value: $ million, 1999-2003 88
 
Italy Mobile Phones Market Volume: Units thousand, 1999-2003 89
 
Italy Mobile Phones Market Segmentation: % Share, by Value, 2003 90
 
Italy Mobile Phones Market Value Forecast: $ million, 2003-2008 92
 
Italy Mobile Phones Market Volume Forecast: Units thousand, 2003-2008 93
 
Italy Size of Population (million) , 1999-2003 94
 
Italy GDP (1995=100), 1999-2003 94
 
Italy Inflation, 1999-2003 95
 
Italy Exchange Rate, 1999 95
 
Japan Mobile Phones Market Value: $ million, 1999-2003 97
 
Japan Mobile Phones Market Volume: Units million, 1999-2003 98
 
Japan Mobile Phones Market Segmentation: % Share, by Value, 2003 99
 
Japan Mobile Phones Market Value Forecast: $ million, 2003-2008 101
 
Japan Mobile Phones Market Volume Forecast: Units million, 2003-2008 102
 
Japan Size of Population (million) , 1999-2003 103
 
Japan GDP (1995=100), 1999-2003 103
 
Japan Exchange Rate, 1999 103
 
Netherlands Mobile Phones Market Value: $ million, 1999-2003 105
 
Netherlands Mobile Phones Market Volume: Units thousand, 1999-2003 106
 
Netherlands Mobile Phones Market Segmentation: % Share, by Value, 2003 107
 
Netherlands Mobile Phones Market Value Forecast: $ million, 2003-2008 109
 
Netherlands Mobile Phones Market Volume Forecast: Units thousand, 2003-2008 110
 
Netherlands Size of Population (million) , 1999-2003 111
 
Netherlands GDP (1995=100), 1999-2003 111
 
Netherlands Inflation, 1999-2003 112
 
Netherlands Exchange Rate, 1999 112
 
Spain Mobile Phones Market Value: $ million, 1999-2003 114
 
Spain Mobile Phones Market Volume: Units thousand, 1999-2003 115
 
Spain Mobile Phones Market Segmentation: % Share, by Value, 2003 116
 
Spain Mobile Phones Market Value Forecast: $ million, 2003-2008 118
 
Spain Mobile Phones Market Volume Forecast: Units thousand, 2003-2008 119
 
Spain Size of Population (million) , 1999-2003 120
 
Spain GDP (1995=100), 1999-2003 120
 
Spain Inflation, 1999-2003 121
 
Spain Exchange Rate, 1999 121
 
United Kingdom Mobile Phones Market Value: $ million, 1999-2003 123
 
United Kingdom Mobile Phones Market Volume: Units million, 1999-2003 124
 
United Kingdom Mobile Phones Market Segmentation: % Share, by Value, 2003 125
 
United Kingdom Mobile Phones Market Value Forecast: $ million, 2003-2008 127
 
United Kingdom Mobile Phones Market Volume Forecast: Units million, 2003-2008 128
 
United Kingdom Size of Population (million) , 1999-2003 129
 
United Kingdom GDP (1995=100), 1999-2003 129
 
United Kingdom Inflation, 1999-2003 130
 
United Kingdom Exchange Rate, 1999 130
 
United States Mobile Phones Market Value: $ billion, 1999-2003 132
 
United States Mobile Phones Market Volume: Units million, 1999-2003 133
 
United States Mobile Phones Market Segmentation: % Share, by Value, 2003 134
 
United States Mobile Phones Market Value Forecast: $ billion, 2003-2008 136
 
United States Mobile Phones Market Volume Forecast: Units million, 2003-2008 137
 
United States Size of Population (million) , 1999-2003 138
 
United States GDP (1995=100), 1999-2003 138
 
United States Inflation, 1999-2003 138
 
Table: Key Facts 139
 
Table: SWOT Analysis 143
 
Table: Key Facts 149
 
Table: SWOT Analysis 153
 
Table: Key Facts 157
 
Table: SWOT Analysis 162
 
Table: Key Facts 168
 
Table: Key Facts 173
 
Table: SWOT Analysis 177
 
Table: Key Facts 182
 
Table: Key Facts 184
 
Table: SWOT Analysis 188
 
 
LIST OF FIGURES
 
Global Mobile Phones Market Value: $ billion, 1999-2003 22
 
Global Mobile Phones Market Volume: Units million, 1999-2003 23
 
Global Mobile Phones Market Segmentation: % Share, by Value, 2003 24
 
Global Mobile Phones Market Value Forecast: $ billion, 2003-2008 26
 
Global Mobile Phones Market Volume Forecast: Units million, 2003-2008 27
 
Asia-Pacific Mobile Phones Market Value: $ million, 1999-2003 29
 
Asia-Pacific Mobile Phones Market Volume: Units million, 1999-2003 30
 
Asia-Pacific Mobile Phones Market Segmentation: % Share, by Value, 2003 31
 
Asia-Pacific Mobile Phones Market Value Forecast: $ million, 2003-2008 33
 
Asia-Pacific Mobile Phones Market Volume Forecast: Units million, 2003-2008 34
 
Europe Mobile Phones Market Value: $ million, 1999-2003 36
 
Europe Mobile Phones Market Volume: Units thousand, 1999-2003 37
 
Europe Mobile Phones Market Segmentation: % Share, by Value, 2003 38
 
Europe Mobile Phones Market Value Forecast: $ million, 2003-2008 40
 
Europe Mobile Phones Market Volume Forecast: Units thousand, 2003-2008 41
 
Belgium Mobile Phones Market Value: $ million, 1999-2003 43
 
Belgium Mobile Phones Market Volume: Units million, 1999-2003 44
 
Belgium Mobile Phones Market Segmentation: % Share, by Value, 2003 45
 
Belgium Mobile Phones Market Value Forecast: $ million, 2003-2008 47
 
Belgium Mobile Phones Market Volume Forecast: Units million, 2003-2008 48
 
Canada Mobile Phones Market Value: $ million, 1999-2003 52
 
Canada Mobile Phones Market Volume: Units million, 1999-2003 53
 
Canada Mobile Phones Market Segmentation: % Share, by Value, 2003 54
 
Canada Mobile Phones Market Value Forecast: $ million, 2003-2008 56
 
Canada Mobile Phones Market Volume Forecast: Units million, 2003-2008 57
 
China Mobile Phones Market Value: $ billion, 1999-2003 61
 
China Mobile Phones Market Volume: Units million, 1999-2003 62
 
China Mobile Phones Market Segmentation: % Share, by Value, 2003 63
 
China Mobile Phones Market Value Forecast: $ billion, 2003-2008 65
 
China Mobile Phones Market Volume Forecast: Units million, 2003-2008 66
 
France Mobile Phones Market Value: $ million, 1999-2003 70
 
France Mobile Phones Market Volume: Units million, 1999-2003 71
 
France Mobile Phones Market Segmentation: % Share, by Value, 2003 72
 
France Mobile Phones Market Value Forecast: $ million, 2003-2008 74
 
France Mobile Phones Market Volume Forecast: Units million, 2003-2008 75
 
Germany Mobile Phones Market Value: $ billion, 1999-2003 79
 
Germany Mobile Phones Market Volume: Units million, 1999-2003 80
 
Germany Mobile Phones Market Segmentation: % Share, by Value, 2003 81
 
Germany Mobile Phones Market Value Forecast: $ billion, 2003-2008 83
 
Germany Mobile Phones Market Volume Forecast: Units million, 2003-2008 84
 
Italy Mobile Phones Market Value: $ million, 1999-2003 88
 
Italy Mobile Phones Market Volume: Units thousand, 1999-2003 89
 
Italy Mobile Phones Market Segmentation: % Share, by Value, 2003 90
 
Italy Mobile Phones Market Value Forecast: $ million, 2003-2008 92
 
Italy Mobile Phones Market Volume Forecast: Units thousand, 2003-2008 93
 
Japan Mobile Phones Market Value: $ million, 1999-2003 97
 
Japan Mobile Phones Market Volume: Units million, 1999-2003 98
 
Japan Mobile Phones Market Segmentation: % Share, by Value, 2003 99
 
Japan Mobile Phones Market Value Forecast: $ million, 2003-2008 101
 
Japan Mobile Phones Market Volume Forecast: Units million, 2003-2008 102
 
Netherlands Mobile Phones Market Value: $ million, 1999-2003 105
 
Netherlands Mobile Phones Market Volume: Units thousand, 1999-2003 106
 
Netherlands Mobile Phones Market Segmentation: % Share, by Value, 2003 107
 
Netherlands Mobile Phones Market Value Forecast: $ million, 2003-2008 109
 
Netherlands Mobile Phones Market Volume Forecast: Units thousand, 2003-2008 110
 
Spain Mobile Phones Market Value: $ million, 1999-2003 114
 
Spain Mobile Phones Market Volume: Units thousand, 1999-2003 115
 
Spain Mobile Phones Market Segmentation: % Share, by Value, 2003 116
 
Spain Mobile Phones Market Value Forecast: $ million, 2003-2008 118
 
Spain Mobile Phones Market Volume Forecast: Units thousand, 2003-2008 119
 
United Kingdom Mobile Phones Market Value: $ million, 1999-2003 123
 
United Kingdom Mobile Phones Market Volume: Units million, 1999-2003 124
 
United Kingdom Mobile Phones Market Segmentation: % Share, by Value, 2003 125
 
United Kingdom Mobile Phones Market Value Forecast: $ million, 2003-2008 127
 
United Kingdom Mobile Phones Market Volume Forecast: Units million, 2003-2008 128
 
United States Mobile Phones Market Value: $ billion, 1999-2003 132
 
United States Mobile Phones Market Volume: Units million, 1999-2003 133
 
United States Mobile Phones Market Segmentation: % Share, by Value, 2003 134
 
United States Mobile Phones Market Value Forecast: $ billion, 2003-2008 136
 
United States Mobile Phones Market Volume Forecast: Units million, 2003-2008 137