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Consumer Health in Turkey

  • September 2016
  • -
  • Euromonitor International
  • -
  • 107 pages

Consumer health continued to register strong growth in 2016, with increasing health awareness among the Turkish population, new product launches, and the current government’s growing focus on health problems fuelling sales. Moreover, within urban areas, increasing penetration of OTC products in pharmacies is also positively affecting growth. Consumers have shown that they are more comfortable self-medicating with natural products, which have only a few or no chemical ingredients, such as herbal-...

Euromonitor International’s Consumer Health in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Consumer Health in Turkey
CONSUMER HEALTH IN TURKEY
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Consumer Health Continues To Post Healthy Growth in 2016
Uncontrolled Sales of Rx Products Without Prescription Limiting OTC Growth
International Companies Remain Leading Players
Chemist/pharmacies Continue To Dominate Distribution
Consumer Health Expected To Register Growth Over Forecast Period
Key Trends and Developments
Lack of OTC Regulation Negatively Affects OTC Products Sales
Increasing Presence of OTC Products Within Pharmacies Stimulating Growth
Preventive and Natural Products Become More Important
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 2 Life Expectancy at Birth 2011-2016
Market Data
Table 3 Sales of Consumer Health by Category: Value 2011-2016
Table 4 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 6 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 7 Distribution of Consumer Health by Format: % Value 2011-2016
Table 8 Distribution of Consumer Health by Format and Category: % Value 2016
Table 9 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Abdi Ibrahim Ilaç San Ve Tic As in Consumer Health (turkey)
Strategic Direction
Key Facts
Summary 2 Abdi Ibrahim Ilaç San ve Tic AS: Key Facts
Summary 3 Abdi Ibrahim Ilaç San ve Tic AS: Operational Indicators
Competitive Positioning
Summary 4 Summary Abdi Ibrahim Ilaç San ve Tic AS : Competitive Position 2016
Bakara Ilaç San Ve Dis Tic As in Consumer Health (turkey)
Strategic Direction
Key Facts
Summary 5 Bakara Ilac Sanayi ve Dis Ticaret AS: Key Facts
Competitive Positioning
Summary 6 Bakara Ilac Sanayi ve Dis Ticaret AS: Competitive Position 2016
Bayer Türk Kimya Sanayi Ltd Sti in Consumer Health (turkey)
Strategic Direction
Key Facts
Summary 7 Bayer Türk Kimya Sanayi Ltd Sti: Key Facts
Summary 8 Bayer Türk Kimya Sanayi Ltd Sti: Operational Indicators
Competitive Positioning
Summary 9 Bayer Türk Kimya Sanayi Ltd Sti: Competitive Position 2016
Herbalife International Urunleri Ticaret Ltd Sti in Consumer Health (turkey)
Strategic Direction
Key Facts
Summary 10 Herbalife International Urunleri Ticaret Ltd Sti: Key Facts
Competitive Positioning
Summary 11 Herbalife International Urunleri Ticaret Ltd Sti: Competitive Position 2016
Solgar Vitamin Ve Saglik Ürünleri As in Consumer Health (turkey)
Strategic Direction
Key Facts
Summary 12 Solgar Vitamin ve Saglik Urunleri AS: Key Facts
Competitive Positioning
Summary 13 Solgar Vitamin ve Saglik Urunleri AS: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Adult Mouth Care: Value 2011-2016
Table 12 Sales of Adult Mouth Care: % Value Growth 2011-2016
Table 13 NBO Company Shares of Adult Mouth Care: % Value 2012-2016
Table 14 LBN Brand Shares of Adult Mouth Care: % Value 2013-2016
Table 15 Forecast Sales of Adult Mouth Care: Value 2016-2021
Table 16 Forecast Sales of Adult Mouth Care: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Analgesics by Category: Value 2011-2016
Table 18 Sales of Analgesics by Category: % Value Growth 2011-2016
Table 19 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2011-2016
Table 20 NBO Company Shares of Analgesics: % Value 2012-2016
Table 21 LBN Brand Shares of Analgesics: % Value 2013-2016
Table 22 Forecast Sales of Analgesics by Category: Value 2016-2021
Table 23 Forecast Sales of Analgesics by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of Sleep Aids: Value 2011-2016
Table 25 Sales of Sleep Aids: % Value Growth 2011-2016
Table 26 NBO Company Shares of Sleep Aids: % Value 2012-2016
Table 27 LBN Brand Shares of Sleep Aids: % Value 2013-2016
Table 28 Forecast Sales of Sleep Aids: Value 2016-2021
Table 29 Forecast Sales of Sleep Aids: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016
Table 31 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016
Table 32 Sales of Decongestants by Category: Value 2011-2016
Table 33 Sales of Decongestants by Category: % Value Growth 2011-2016
Table 34 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2012-2016
Table 35 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2016
Table 36 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 37 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Dermatologicals by Category: Value 2011-2016
Table 39 Sales of Dermatologicals by Category: % Value Growth 2011-2016
Table 40 NBO Company Shares of Dermatologicals: % Value 2012-2016
Table 41 LBN Brand Shares of Dermatologicals: % Value 2013-2016
Table 42 LBN Brand Shares of Hair Loss Treatments: % Value 2013-2016
Table 43 Forecast Sales of Dermatologicals by Category: Value 2016-2021
Table 44 Forecast Sales of Dermatologicals by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 45 Sales of Digestive Remedies by Category: Value 2011-2016
Table 46 Sales of Digestive Remedies by Category: % Value Growth 2011-2016
Table 47 NBO Company Shares of Digestive Remedies: % Value 2012-2016
Table 48 LBN Brand Shares of Digestive Remedies: % Value 2013-2016
Table 49 Forecast Sales of Digestive Remedies by Category: Value 2016-2021
Table 50 Forecast Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 51 Sales of Eye Care by Category: Value 2011-2016
Table 52 Sales of Eye Care by Category: % Value Growth 2011-2016
Table 53 Sales of Standard Eye Care by Format: % Value 2011-2016
Table 54 Sales of Standard Eye Care by Positioning: % Value 2011-2016
Table 55 NBO Company Shares of Eye Care: % Value 2012-2016
Table 56 LBN Brand Shares of Eye Care: % Value 2013-2016
Table 57 Forecast Sales of Eye Care by Category: Value 2016-2021
Table 58 Forecast Sales of Eye Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 59 Number of Smokers by Gender 2011-2016
Category Data
Table 60 Sales of NRT Smoking Cessation Aids by Category: Value 2011-2016
Table 61 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2011-2016
Table 62 Sales of NRT Gum by Flavour: % Value 2011-2016
Table 63 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2012-2016
Table 64 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2013-2016
Table 65 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 66 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 67 Sales of Wound Care by Category: Value 2011-2016
Table 68 Sales of Wound Care by Category: % Value Growth 2011-2016
Table 69 NBO Company Shares of Wound Care: % Value 2012-2016
Table 70 LBN Brand Shares of Wound Care: % Value 2013-2016
Table 71 Forecast Sales of Wound Care by Category: Value 2016-2021
Table 72 Forecast Sales of Wound Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 73 Sales of Sports Nutrition by Category: Value 2011-2016
Table 74 Sales of Sports Nutrition by Category: % Value Growth 2011-2016
Table 75 NBO Company Shares of Sports Nutrition: % Value 2012-2016
Table 76 LBN Brand Shares of Sports Nutrition: % Value 2013-2016
Table 77 Forecast Sales of Sports Nutrition by Category: Value 2016-2021
Table 78 Forecast Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 14 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 15 Multivitamins: Brand Ranking by Positioning 2016
Table 79 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 80 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 81 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 82 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 83 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 84 Sales of Tonics by Positioning: % Value 2013-2016
Table 85 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 86 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 87 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 88 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 89 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 90 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 91 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Headlines
Trends
Weight Management
Supplement Nutrition Drinks
Prospects
Category Data
Table 92 Sales of Weight Management and Wellbeing by Category: Value 2011-2016
Table 93 Sales of Weight Management and Wellbeing by Category: % Value Growth 2011-2016
Table 94 NBO Company Shares of Weight Management and Wellbeing: % Value 2012-2016
Table 95 LBN Brand Shares of Weight Management and Wellbeing: % Value 2013-2016
Table 96 Forecast Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 97 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 98 Sales of Herbal/Traditional Products by Category: Value 2011-2016
Table 99 Sales of Herbal/Traditional Products by Category: % Value Growth 2011-2016
Table 100 NBO Company Shares of Herbal/Traditional Products: % Value 2012-2016
Table 101 LBN Brand Shares of Herbal/Traditional Products: % Value 2013-2016
Table 102 Forecast Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 103 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021












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