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Home Care in Croatia

  • January 2016
  • -
  • Euromonitor International
  • -
  • 60 pages

2015 saw the Croatian economy emerge from a prolonged recession. Economic recovery bolstered consumer spending, and this in turn helped to revive many fmcg markets, including home care. Although the average household disposable income in the country did not increase by much, official sources claim that increased consumer spending was the main driver of GDP growth in 2015.

Euromonitor International’s Home Care in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Care in Croatia
HOME CARE IN CROATIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Economic Recovery Bolsters Home Care Performance in 2015
Changes in Laundry Care Affect the Entire Home Care Market
Multinationals Continue To Dominate Home Care in Croatia
Home Care Distribution Concentrated in Three Channels
Modest Market Recovery Projected for the Forecast Period
Market Indicators
Table 1 Households 2010-2015
Market Data
Table 2 Sales of Home Care by Category: Value 2010-2015
Table 3 Sales of Home Care by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Home Care: % Value 2011-2015
Table 5 LBN Brand Shares of Home Care: % Value 2012-2015
Table 6 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 7 Distribution of Home Care by Format: % Value 2010-2015
Table 8 Distribution of Home Care by Format and Category: % Value 2015
Table 9 Forecast Sales of Home Care by Category: Value 2015-2020
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Henkel Croatia Doo in Home Care (croatia)
Strategic Direction
Key Facts
Summary 2 Henkel Croatia doo: Key Facts
Summary 3 Henkel Croatia doo: Operational Indicators 2012-2014
Competitive Positioning
Summary 4 Henkel Croatia doo: Competitive Position 2015
Labud Dd in Home Care (croatia)
Strategic Direction
Key Facts
Summary 5 Labud dd: Key Facts
Summary 6 Labud dd: Operational Indicators 2012-2014
Competitive Positioning
Summary 7 Labud dd: Competitive Position 2015
Saponia Dd in Home Care (croatia)
Strategic Direction
Key Facts
Summary 8 Saponia dd: Key Facts
Summary 9 Saponia dd: Operational Indicators 2012-2014
Competitive Positioning
Summary 10 Saponia dd: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2010-2015
Table 12 Sales of Air Care by Category: % Value Growth 2010-2015
Table 13 NBO Company Shares of Air Care: % Value 2011-2015
Table 14 LBN Brand Shares of Air Care: % Value 2012-2015
Table 15 Forecast Sales of Air Care by Category: Value 2015-2020
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Bleach: Value 2010-2015
Table 18 Sales of Bleach: % Value Growth 2010-2015
Table 19 NBO Company Shares of Bleach: % Value 2011-2015
Table 20 LBN Brand Shares of Bleach: % Value 2012-2015
Table 21 Forecast Sales of Bleach: Value 2015-2020
Table 22 Forecast Sales of Bleach: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 23 Household Possession of Dishwashers 2010-2015
Category Data
Table 24 Sales of Dishwashing by Category: Value 2010-2015
Table 25 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 26 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 27 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 28 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2010-2015
Table 31 Sales of Home Insecticides by Category: % Value Growth 2010-2015
Table 32 NBO Company Shares of Home Insecticides: % Value 2011-2015
Table 33 LBN Brand Shares of Home Insecticides: % Value 2012-2015
Table 34 Forecast Sales of Home Insecticides by Category: Value 2015-2020
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 36 Household Possession of Washing Machines 2010-2015
Category Data
Table 37 Sales of Laundry Care by Category: Value 2010-2015
Table 38 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 39 Sales of Laundry Aids by Category: Value 2010-2015
Table 40 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 41 Sales of Laundry Detergents by Category: Value 2010-2015
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 43 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 44 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 45 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 46 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 47 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 49 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 51 Sales of Polishes by Category: Value 2010-2015
Table 52 Sales of Polishes by Category: % Value Growth 2010-2015
Table 53 NBO Company Shares of Polishes: % Value 2011-2015
Table 54 LBN Brand Shares of Polishes: % Value 2012-2015
Table 55 Forecast Sales of Polishes by Category: Value 2015-2020
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 57 Sales of Surface Care by Category: Value 2010-2015
Table 58 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 61 NBO Company Shares of Surface Care: % Value 2011-2015
Table 62 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 63 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 65 Sales of Toilet Care by Category: Value 2010-2015
Table 66 Sales of Toilet Care by Category: % Value Growth 2010-2015
Table 67 NBO Company Shares of Toilet Care: % Value 2011-2015
Table 68 LBN Brand Shares of Toilet Care: % Value 2012-2015
Table 69 Forecast Sales of Toilet Care by Category: Value 2015-2020
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020












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