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Midlife Women: Embracing Power and Avoiding Invisibility in Global Consumer Markets

  • May 2013
  • -
  • Euromonitor International
  • -
  • 65 pages

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This report explores the lives of midlife women. Despite their number, spending power and contribution to the labour force, many wonder why they are ignored. In mature markets midlifers are the big spending Boomers. In emerging markets they are a more diverse generation, but getting richer. As the world’s population ages, will this invisibility continue? Or is it time for midlife women to embrace their power and change the world?

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

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