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Sportswear in Argentina

  • February 2017
  • -
  • Euromonitor International
  • -
  • 25 pages

Sportswear is one of the most dynamic apparel and footwear categories in Argentina. Increasing numbers of local brands are incorporating some form of sportswear into their portfolios, with performance apparel and performance footwear the most popular categories in this respect.

Euromonitor International’s Sportswear in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Sports Apparel, Sports Footwear.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sportswear in Argentina
SPORTSWEAR IN ARGENTINA
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sportswear: Value 2011-2016
Table 2 Sales of Sportswear: % Value Growth 2011-2016
Table 3 NBO Company Shares of Sportswear: % Value 2012-2016
Table 4 LBN Brand Shares of Sportswear: % Value 2013-2016
Table 5 Distribution of Sportswear by Format: % Value 2011-2016
Table 6 Forecast Sales of Sportswear: Value 2016-2021
Table 7 Forecast Sales of Sportswear: % Value Growth 2016-2021
Adidas Argentina SA in Apparel and Footwear (argentina)
Strategic Direction
Key Facts
Summary 1 Adidas Argentina SA: Key Facts
Summary 2 Adidas Argentina SA: Operational Indicators
Retail Operations
Summary 3 Adidas Argentina SA: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 4 Adidas Argentina SA: Competitive Position 2016
Nike Argentina SA in Apparel and Footwear (argentina)
Strategic Direction
Key Facts
Summary 5 Nike Argentina SA: Key Facts
Summary 6 Nike Argentina SA: Operational Indicators
Retail Operations
Summary 7 Nike Argentina SA: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 8 Nike Argentina SA: Competitive Position 2016
Executive Summary
Contraction of the Domestic Economy Has Negative Impact on Apparel and Footwear
Promotional Strategies Undertaken To Motivate Consumers and Boost Sales
Strong Influx of Imported Products
Apparel and Footwear: the Most Popular Product Category for E-commerce
Uncertainty Due To the Economic and Political Changes
Key Trends and Developments
Apparel and Footwear E-commerce Is Strengthened
Change in Trade Policy: Import Products Entrance
'very Rational' Consumer Behaviour Remains the Norm
Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2011-2016
Table 9 Sales of Apparel and Footwear by Category: Value 2011-2016
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2011-2016
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2012-2016
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2013-2016
Table 14 Distribution of Apparel and Footwear by Format: % Value 2011-2016
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2016
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2016-2021
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Definitions
Other Terminology:
Sources
Summary 9 Research Sources

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