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Sportswear in Argentina

  • February 2016
  • -
  • Euromonitor International
  • -
  • 22 pages

Sportswear is the apparel and footwear category most affected by illegal sales in Argentina. According to the chamber of commerce, monthly sales of street vendors and fairs reached ARS4 billion as of mid-2015, up 32% compared with the previous year. Apparel and footwear products – the most traded items through fairs and street vendors – accounted for 47% of value sales through these channels. Nike, adidas, Puma, Gap and Reebok account for almost 85% of counterfeited brands within apparel and...

Euromonitor International's Sportswear in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sportswear in Argentina
SPORTSWEAR IN ARGENTINA
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sportswear: Value 2010-2015
Table 2 Sales of Sportswear: % Value Growth 2010-2015
Table 3 NBO Company Shares of Sportswear: % Value 2011-2015
Table 4 LBN Brand Shares of Sportswear: % Value 2012-2015
Table 5 Distribution of Sportswear by Format: % Value 2010-2015
Table 6 Forecast Sales of Sportswear: Value 2015-2020
Table 7 Forecast Sales of Sportswear: % Value Growth 2015-2020
Adidas Argentina SA in Apparel and Footwear (argentina)
Strategic Direction
Key Facts
Summary 1 adidas Argentina SA: Key Facts
Summary 2 adidas Argentina SA: Operational Indicators
Retail Operations
Summary 3 adidas Argentina SA: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 4 adidas Argentina SA: Competitive Position 2015
Nike Argentina SA in Apparel and Footwear (argentina)
Strategic Direction
Key Facts
Summary 5 Nike Argentina SA: Key Facts
Summary 6 Nike Argentina SA: Operational Indicators
Retail Operations
Summary 7 Nike Argentina SA: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 8 Nike Argentina SA: Competitive Position 2015
Executive Summary
Flat Retail Volume Growth Despite Government Stimulus
Illegal Sales Soar Due To High Inflation, Trade Barriers and Lower Purchasing Power
Import Barriers Benefit Local Designers
Internet Retailing Gains Share
Key Trends and Developments
Category Fundamentals Weaken After Strong Review Period Growth
Government-sponsored "plan Ahora 12" Averts Further Deterioration
Increasing Counterfeiting and Smuggling Threaten Apparel and Footwear
Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2010-2015
Table 9 Sales of Apparel and Footwear by Category: Value 2010-2015
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2011-2015
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015
Table 14 Distribution of Apparel and Footwear by Format: % Value 2010-2015
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2015
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 9 Research Sources












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