Sustainable (``Green``) Packaging Market for Food and Beverage Worldwide, 2nd Edition
Food and beverage packaging is one of the most significant components of the packaging market, for which the U.S. is the largest global market. Growth of food and beverage packaging is approximately 3% annually, with the market is being driven by important innovations and technological developments. Packaging for foods and beverages is primarily designed to preserve and protect the contents; secondarily, it serves as a marketing tool to attract consumers. Today’s innovations add a new dimension-environmental concern.
Once thought of as only recycling, sustainability refers the entire life cycle of products. Considerations of packaging’s sustainability include analysis of source materials, the manufacturing/production processes and technologies, transportation and distribution, and end-of-life scenarios.
Sustainability is a relatively new issue for the industry, in which key players acknowledge being in the early stages of the learning curve. At the same time sustainability policies are nearly universal among packaging companies, which are sensitive to the environmental, economic, regulatory, and public image aspects of the issue.
Methodology
The information in this report is based on both primary and secondary research. Primary research entailed in-depth interviews with industry executives and analysts to obtain information on new product trends, industry influences, marketing programs, and technological innovations.
Secondary research entailed data gathering from government sources, trade associations, business journals, transcripts, company literature and websites, and research reports. Shipment statistics were derived from the U.S. Census of Manufacturers and the Annual Survey of Manufactures, estimated and forecasted by SBI. Price trends were tracked from the Bureau of Labor Statistics Producer Price Index. Additional information was derived from data provided by Datamonitor’s Productscan. The consumer demographics analysis was developed using data from Simmons Market Research Bureau’s (New York, NY) summer 2008 consumer survey.
What You’ll Get in This Report
Sustainable ("Green") Packaging Market for Food and Beverage Worldwide, 2nd Edition makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Sustainable ("Green") Packaging Market for Food and Beverage Worldwide, 2nd Edition offers.
Sustainable ("Green") Packaging Market for Food and Beverage Worldwide, 2nd Edition includes the following five packaging material categories:
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