Vacation Ownership (Timeshare) Industry Report: 2010 Edition
The hospitality industry is a major component of the travel industry, which has been affected by the performance of the global economy. Vacation ownership is a segment of the hospitality industry. Weak economic condition, instability in the financial markets, and low consumer confidence kept demand for timeshare intervals soft in 2009. Demand for fractional and residential units was particularly weak.
As a result of global economic downturn, the United States vacation ownership industry, which represents the largest market, has seen a significant decline during 2009. Inspite of weakening of leisure activities during the period, the timeshare owner’s confidence remains quite positive with higher average occupancy rates in the U.S. timeshare resorts than in hotels. Hence, the average sales price per interval has increased significantly in the U.S. vacation ownership industry during 2009.
The vacation ownership concept originated in Europe during the late 1960s and spread to the United States thereafter. After U.S, Europe has a significant share in vacation ownership industry with U.K and Ireland being the largest market followed by Germany and Italy. However, other regions like Asia Pacific hold strong potential for market leaders to expand as the growing middle class income and changing timeshare owner’s profile make it apt for vacation ownership industry.
The report offers an analysis of the global vacation ownership market. It discusses major market trends, growth drivers and challenges. It presents the competitive structure of the industry and profiles major players in the vacation ownership market with a discussion of their key business strategies.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables, and tests.
Table of Contents
1. Vacation Ownership: An Introduction
Industry Overview
Economics of Timeshare
2. Global Vacation Ownership Industry
Market Value
Market Breakdown by Region
3. United States Vacation Ownership Industry
Market by Value & Volume
Industry Statistics
4. Europe Vacation Ownership Industry
Market Breakdown by Countries
Industry Statistics
5. Market Trends
5.1 Profile of Timeshare Owners
5.2 Additional Timeshare Purchase Channel
5.3 Rising Middle Class Reflects Potential Market in India
6. Key Growth Drivers
6.1 Increasing Aging Population
6.2 Increasing Consumer Spending and Income
6.3 Expanding Middle Class in Asia
7. Challenges
7.1 Purchase Hesitations
8. Competitive Landscape
Comparison by Revenues
Comparison by Units & Resorts
9 Company Profiles
9.1 Wyndham Vacation Ownership
Business Overview
Business Strategies
Maintaining Cash Flow through Improving Quality of Loan Portfolio
Drive Greater Sales and Marketing Efficiency
9.2 Marriott Vacation Club
Business Overview
Business Strategies
Focus On Luxury Residential and Fractional Resorts
9.3 Starwood Vacation Ownership
Business Overview
Business Strategies
No New Projects and No Additional Phases of Several Projects
Accelerate Monetization Of Existing Inventory
10. Market Outlook
10.1 Market Forecast
10.2 Forecast Methodology
10.2.1 Dependent and Independent Variables
10.2.2 Correlation Analysis
10.2.3 Regression Analysis
List of Charts
Economics of Timeshare Industry
Global Vacation Ownership Industry Sales, 2001-2007
Global Vacation Ownership by Geographical Breakdown, 2007
U.S Vacation Ownership Industry Sales, 2005-2009
U.S Vacation Ownership Industry Sales Price per Interval, 2005-2009
U.S Vacation Ownership Occupancy Rate, 2005-2009
U.S Vacation Ownership Industry Average Resort Size, 2005-2009
U.S Vacation Ownership Industry Performance by Geographic Regions, 2008
Growth of Resorts in Europe: 2000-2007
European Vacation Ownership Industry, Share in Total Resorts by Country, 2007
Number of European Timeshare Owners by Country, 2007
European Vacation Ownership Industry, No. of Timeshare units by Country, 2007
European Vacation Ownership Industry, No. of Timeshare Bed Nights by Country, 2007
Timeshare Owners by Generation, 2009
Additional Timeshare Purchase Channel, 2009
Projected Household Income of Indian Middle Class, 2005-2025E
Selected Countries Population Between 15-64 age group by 2020E
Projected Indian Urban Population, 2000-2015E
Population Over 65 Years of Age (%): Actual & Estimated (1960 - 2030)
World Private Consumption per Head: 2003-2013
Comparison of Market Leaders by Vacation Ownership Revenues, 2009
Comparison of Market Leaders by Number of Owners, 2009
Comparison of Market Leaders by Number of Resorts, 2009
Comparison of Market Leaders by Number of Units, 2009
Forecasted Global Vacation Ownership Industry Sales: 2008-2011E
List of Tables
Opinion and Experience about Timeshare Owning
Top 10 Hesitations before Purchasing Timeshare, 2009
Wyndham Operating Statistics, 2005-2009
Marriott Vacation Club Timeshare (all brands) Geographic Distribution, 2009
Starwood Vacation Properties by Type of Revenue Source, 2009
Dependent & Independent Variables (2003– 2009)
Correlation Table
Model Summary – Coefficient of Determination
Regression Coefficients Output
