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US Baby Durables Market

  • April 2009
  • -
  • Global Industry Analysts
  • -
  • 459 pages

This report analyzes the US market for Baby Durables in Millions of US$. The market for Baby Durables is analyzed by the following segments: Furniture, Mobility Aids, Day Care Products, and Hygiene, Well-Being & Safety Products. Annual forecasts are provided for the period of 2006 through 2015. A six-year historic analysis is also provided for this market. The report profiles 322 companies including many key and niche players such as Bassett Furniture Industries, Inc., Baby Trend, Inc, Baby's Dream Furniture, Inc., Bugaboo International BV, Crown Crafts, Inc., Child Craft LLC, Dorel Industries, Inc., Dorel Juvenile Group, Cosco Juvenile, Dutailier, Evenflo Company, Inc., Fisher-Price, Inc., Graco Children’s Products, Inc., Kolcraft Enterprises, Inc., L'Inglesina Baby S.p.A, Orbit Baby, Inc., Summer Infant, Inc., The Boppy Company, Buybuy Baby, Inc., Berkshire Hathway, Inc., Big Lots, Inc., Costco Wholesale Corporation, IKEA USA, J. C. Penney Company, Inc., Kmart Corporation, Meijer, Inc., Pottery Barn Kids, Rooms To Go, Inc., Target Corporation, Toys “R” Us, Inc., Babies ‘R' Us, and Wal-Mart Stores, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Table Of Contents

US Baby Durables Market




Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Furniture I-3
Mobility Aids I-3
Day Care Products I-3
Hygiene, Well-Being and Safety Products I-3


1. Industry Overview II-1
Baby Durables: A Prelude II-1
Market Fundamentals: A Review II-1
Child Population and Birth Rates II-1
Fertility Rate II-2
Table 1: Child Birth in North America: Breakdown of Number
of Births Per 1000 Population in US and Canada for the
Years 2004, 2008, and 2012 (includes corresponding
Graph/Chart) II-2
Child Care Expenditure: A Taste of What Lies in Store! II-2
Expenditure in Two-Parent Households II-3
Table 2: Breakdown of Annual Expenditures on a Child (In
US$) by Two-Parent Families in the United States in the
Year 2007 II-3
Expenditure in Single-Parent Households II-3
Table 3: Breakdown of Annual Expenditures on a Child (In
US$) by Single-Parent Families in the United States in the
Year 2007 II-4
Market Trends and Issues: A Review II-4
The Market Welcomes the Prosumer II-4
Child-Rearing Offers Exciting Market Opportunities II-4
Evolution of Childcare Centers as Early Learning Centers II-4
Recession Takes a Bite Out of the Market's Growth II-5
Working Mothers Drive Sales II-5
Aging Baby Boomers: Affluent, Indulgent Grandparents II-5
Safety: A Crucible of Success II-6
Quality and Convenience Take Stronger Hold II-6
Consumer Purchases Driven by Gift Giving II-6
Innovation is the Name of the Game II-6
Mitigating the Threat of Second Hand Products II-7
Infant Furniture and Mobility Products: A Necessity II-7
What Abuzz in the Infant Furniture Market? II-7
Infant Furniture: The First Market Expected to Recover Post
Slowdown II-7
Table 4: US Market for Infant Furniture (2006 and 2012P):
Percentage Breakdown of Dollar Sales by State (includes
corresponding Graph/Chart) II-9

Table 5: Infant Cribs Market in the United States (2007):
Percentage Breakdown of Crib Buying Households by Income
(includes corresponding Graph/Chart) II-10

Table 6: Infant Cribs Market in the United States (2007):
Percentage Breakdown of Crib Purchases by Region (includes
corresponding Graph/Chart) II-10
Competition Intensifies II-10
Urban Parents: A Primer Driver II-10
Product Features: A Bait to Catch Young Mothers II-11
Cheaper Products On the Roll II-11
Design Craze Gets Underway II-11
A Peek Into What the Manufacturers Are Upto II-11
Negative Publicity Over Formaldehyde Emissions Puts the
Market into a Tizzy II-12
Need of the Hour II-12
Product Recalls Erode Consumer Confidence II-13
An Overview of Recent Product Recalls II-13
Table 7: Breakdown of Number of Injuries Caused to Children
Below 5 Years with Nursery Products in the United States
for the Years 2001 through 2005 (includes corresponding
Graph/Chart) II-14

Table 8: Breakdown of Number of Nursery Product Related
Injuries Caused to Children Below 5 Years in the United
States by Product Type for the Year 2005 (includes
corresponding Graph/Chart) II-14
Key Growth Drivers: A Recapitulation II-15
The Retail Arena: A Structural Review II-15
An Overview II-15
Table 9: Infant Cribs Market in the United States (2007):
Percentage Breakdown of Volume Retail Sales through
Distribution Channels - Discount Department Stores, Babies
"R" Us, Furniture Stores, Kids Specialists, Lifestyle
Furniture Stores, and Others (includes corresponding
Graph/Chart) II-15
Winning Attributes II-16
Baby Registries and Online Promotions II-16
Specialty Stores: A Growing Sect II-16
Online Retailing: Welcoming Consumers into the Virtual
Shopping World II-16
Key Distribution Channels II-17
Furniture Stores II-17
Lifestyle Furniture Outlets II-17
Discount Department Stores II-17
Kids Specialists II-17
Other Channels II-17
Brand Talk II-17
Table 10: US Market for Babycare and Safety Accessories:
Breakdown of Retail Unit Sales of Leading Brands Through
Drug Stores, Supermarkets, and Discount Stores for the Year
Ended October 2007 (In 000 Units) (includes corresponding
Graph/Chart) II-17

Table 11: US Market for Babycare and Safety Accessories:
Percentage Breakdown of Retail Dollar Sales of Leading
Brands Through Drug Stores, Supermarkets, and Discount
Stores for the Year Ended October 2007 (includes
corresponding Graph/Chart) II-18
Export and Import Statistics II-18
Table 12: US Imports of Baby Carriages and Parts (2007):
Percentage Breakdown of Import Value by Country of Origin
(includes corresponding Graph/Chart) II-18

Table 13: US Exports of Baby Carriages and Parts (2007):
Percentage Breakdown of Export Value by Destination Country
(includes corresponding Graph/Chart) II-19

2. Regulatory Environment II-20
The Consumer Product Safety Commission II-20
The Consumer Products Safety Improvement Act, 2008 (H.R. 4040) II-20
New Regulations for Crib Durability Standards II-21
Regulations on Child Seat and Seat Belts II-22

3. Product Overview II-23
Baby Durables: A Definition II-23
Types of Baby Durable products II-23
Furniture II-23
Cribs/Infant Beds II-23
Types of Cribs II-24
Standard Crib II-24
Round Baby Cribs II-24
Corner Crib II-24
Designer Baby Crib II-24
Handpainted Crib II-25
Sleigh Baby Crib II-25
Canopy Baby Crib II-25
Iron Crib II-25
Portable Cribs II-25
Co-sleeper Infant beds II-25
Toddler Bed II-25
Mattress II-25
Bassinet II-25
Moses Basket II-26
Changing Tables II-26
High Chair II-26
Rockers II-26
Gliders II-27
Dressers II-27
Dressing Tables II-27
Armoire II-27
Mobility Aids II-27
Strollers II-27
Types of strollers II-28
Two-Seat Stroller II-28
Three-Seat Stroller II-28
Umbrella Type Stroller II-28
Strollers with Canopy II-29
Jogging Stroller II-29
Double Strollers II-29
Full-Size Stroller II-29
Mid-Size Stroller II-29
Lightweight Stroller II-29
Collapsible Stroller II-30
Baby Carriage II-30
Pram II-30
Tandem Stroller II-30
Sit and Stroll II-30
Jogger II-30
Baby Carriers II-30
Travel Systems II-31
Baby Walker II-31
Car Seats II-31
Convertible Car Seat II-32
Day Care Products II-32
Swings II-32
Play Centers II-32
Bouncers II-33
Baby gym and Playmats II-33
Exersaucers II-34
Hygiene, Well-Being and Safety Products II-34
Bathtub II-34
Bath Seat II-34
Play Yard II-35
Breast Pump II-35
Diaper Pails II-35
Diaper Disposal System II-35
Potty II-35
Bottle Warmer II-35
Baby Food Warmer II-35
Thermometer II-35
Wipe Warmer II-36
Safety Gate II-36
Booster Seats II-36
Baby Monitors II-36
Cabinet Locks II-37
Locks for Drawers II-37
Door Locks II-37

4. Product Innovations/Introductions II-38
Orbit Baby to Introduce New Toddler Car Seat II-38
Newell Launches Teutonia Line of Strollers and Accessories II-38
Ningbo Releases Baby Car Seat Model BS02-S1 II-39
Xiamen Babies Rolls Out New Baby Stroller BB-S215R with
Reversible Handle II-39
Zhongshan Romeybaby Releases BS05 Model of Baby Stroller II-39
Ningbo Beibeile Launches New Model LHY-001 Bathtub II-39
The New Bumbleride Indie Twin Stroller II-39
Skip Hop Launches High-End Infant Bedding II-40
Carter's Launches Two Ranges of Infant Furniture Collection II-40
Orbit Baby Introduces Green Edition Bassinet Cradle II-40
Summer Infant Launches Natures Purest Hug Me Gear Collection II-40
Summer Infant Rolls Out Safe and Sound Sleeping Products'
Assortment II-41
BabyEarth Unveils BabyEarthLive, Free Interactive Shopping
Service II-42
Lillebaby Launches Eurotote II-42
Change Me Up Unveils Change Station for Babies II-42
Omma Unveils Stroller Suspenders II-42
Evenflo Unveils Symphony Car Seat II-42
Hsin Yuan Releases New Model Baby Stroller II-43
Scandinavian Child Launches EveryWear Child Carrier II-43
BabyGap Rolls Out BabyGap Home Collection II-43
Guangzhou Ruibo Introduces Aluminium and PVC Handrails II-43
Wuxi Introduces Infant Bedding Set II-44
Fisher-Price Unveils Laugh and Learn Smart Bounce and Spin Pony II-44
Today Wee Generation Co-Develops New Eco-Diaper Bag II-44
Summer Infant Launches 3-Stage Super Seat II-44
Babybjorn Unveils New Bouncer Model, Babysitter II-45
Shandong Huahan Releases a New Model Baby Stroller II-45
Qingdao Rongshengda Handicrafts Unveils a Straw Bassinet II-45
Britax Releases Boulevard CS to Enhance Child Safety II-45
Ningbo Beibeile Introduces a Safe to Use Baby Bathtub II-46
Britax Introduces Car Seats with True Side Impact Protection II-46
Babybox.com Launches Crib Bedding and Baby Furniture II-47
New Eco-Friendly Trichair for Various Uses II-47
Inspired Crib Bedding Unveils a Latest Line of Baby Bedding II-48
Orbit Baby Unveils Three New Infant Products II-48
Serena and Lily to Add 15 New Models to Signature Children's
Bedding Collection II-48
Dorel Juvenile Group Introduces Cosco Pronto! Booster Seat for
Travel II-48
Bright Starts Launches Baby's PlayPlace II-49
Tung Pang Introduces Infant Safety Gate II-49
Springs to Unveil Fisher-Price Series II-49
Dorel Juvenile Introduces Cosco Scenera Convertible Car Seat II-49
Great White Releases HuggaBottle II-50
CoCaLo Unveils Additional Accessories for Infant Rooms II-50
Pegperego to Release Pliko P3 Soleo Stroller II-50
Quick Smart Releases New Easy Fold Stroller II-50
Quinny Launches New Zapp Stroller II-50
Playskool Unveils Made For Me Baby Product Series II-51
Virginia Inventors Develop Baby Crib Safety Net II-51

5. Recent Industry Activity II-52
Toys"R"Us Acquires e-Commerce Sites from The Parent Company II-52
The Parent Company Files for Bankruptcy Protection II-52
Summer Infant Announces Acquisition of Kiddopotamus II-52
SFCA Completes Acquisition of Simplicity, Inc II-53
Scandinavian Child Completes Acquisition of Euro-Baby II-53
Russ Berrie Takes Over Cocalo and Lajobi II-53
Newell Rubbermaid Takes Over Aprica II-53
Summer Infant Completes Acquisition of Basic Comfort II-54
Step2 Takes Over Thinkativity II-54
Crown Crafts Takes Over Springs Global's Infant and Toddler
Product Line II-54
Right Start Acquires Blue Lava Group and babystyle II-55
JAKKS Pacific Acquires Kids Only and Tollytots II-55
Stork Craft Acquires Canwood Furniture's Trademarks and Brand II-56
Hamco Signs License Deal with Crayola II-56
Babies “R” Us Enters into Partnership with Amy Coe II-56
Fischer-Price Collaborates with ToyQuest for Backyard Play
Program II-56
Evenflo Unveils a New Website, Safety Made Easier II-57
KBL Healthcare Acquires Summer Infant II-57
The Betesh Group Announces Acquisition of Bananafish II-57
eToys Direct Merges with BabyUniverse II-58
BabyUniverse and Buy.com Unveil Baby Store at Buy.com II-58

6. Focus on Select Players II-59
Manufacturers II-59
Bassett Furniture Industries, Inc. (USA) II-59
Baby Trend, Inc (USA) II-59
Baby's Dream Furniture, Inc. (USA) II-59
Bugaboo International BV (The Netherlands) II-59
Crown Crafts, Inc. (USA) II-59
Child Craft LLC (USA) II-60
Dorel Industries, Inc. (Canada) II-60
Dorel Juvenile Group (USA) II-60
Cosco Juvenile (USA) II-60
Dutailier (Canada) II-61
Evenflo Company, Inc. (USA) II-61
Fisher-Price, Inc. (USA) II-61
Graco Children's Products, Inc. (USA) II-61
Kolcraft Enterprises, Inc. (USA) II-62
L'Inglesina Baby S.p.A (Italy) II-62
Orbit Baby, Inc. (USA) II-62
Summer Infant, Inc. (USA) II-62
The Boppy Company (USA) II-63
Retailers II-63
Buybuy Baby, Inc. (USA) II-63
Berkshire Hathway, Inc. (USA) II-63
Big Lots, Inc. (USA) II-63
Costco Wholesale Corporation (USA) II-63
J. C. Penney Company, Inc. (USA) II-64
Kmart Corporation (USA) II-64
Meijer, Inc. (USA) II-64
Pottery Barn Kids (USA) II-64
Rooms To Go, Inc. (USA) II-65
Target Corporation (USA) II-65
Toys “R” Us, Inc. (USA) II-65
Babies ‘R' Us (USA) II-65
Wal-Mart Stores, Inc. (USA) II-66

7. Market Perspective II-67
Table 14: US Recent Past, Current and Future Analysis for Baby
Durables by Product Segment - Furniture, Mobility Aids, Day
Care Products, and Hygiene, Well-Being and Safety Products
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) II-67

Table 15: US Historic Review for Baby Durables by Product
Segment - Furniture, Mobility Aids, Day Care Products, and
Hygiene, Well-Being and Safety Products Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2000 through 2005 (includes corresponding Graph/Chart) II-67

Table 16: US 10-Year Perspective for Baby Durables by Product
Segment - Percentage Breakdown of Dollar Sales for Furniture,
Mobility Aids, Day Care Products, and Hygiene, Well-Being and
Safety Products for Years 2006, 2009 and 2015 (includes
corresponding Graph/Chart) II-68


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