TABLE OF CONTENT
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby food 2
Summary category level - Bottled baby food 3
Summary category level - Canned baby food 4
Summary category level - Baby cereals 5
Summary category level - Other baby foods 6
Summary category level - Baby snacks 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 24
Value Analysis, 2002-2007 24
Value Analysis, 2007-2012 25
Value Analysis, US$ 2002-2007 27
Value Analysis, US$ 2007-2012 28
Volume Analysis, 2002-2007 30
Volume Analysis, 2007-2012 31
Company and Brand Share Analysis 33
Distribution Analysis 38
Expenditure & consumption per capita 40
Chapter 4 LEADING COMPANY PROFILES 44
Nestlé SA 44
H.J. Heinz Company 47
Chapter 5 CATEGORY ANALYSIS - BOTTLED BABY FOOD 49
Value Analysis, 2002-2007 49
Value Analysis, 2007-2012 50
Value Analysis, US$ 2002-2007 52
Value Analysis, US$ 2007-2012 52
Volume Analysis, 2002-2007 54
Volume Analysis, 2007-2012 55
Company and Brand Share Analysis 58
Distribution Analysis 61
Expenditure & consumption per capita 63
Chapter 6 CATEGORY ANALYSIS - CANNED BABY FOOD 66
Value Analysis, 2002-2007 66
Value Analysis, 2007-2012 67
Value Analysis, US$ 2002-2007 69
Value Analysis, US$ 2007-2012 69
Volume Analysis, 2002-2007 71
Volume Analysis, 2007-2012 72
Company and Brand Share Analysis 74
Distribution Analysis 76
Expenditure & consumption per capita 78
Chapter 7 CATEGORY ANALYSIS - BABY CEREALS 81
Value Analysis, 2002-2007 81
Value Analysis, 2007-2012 82
Value Analysis, US$ 2002-2007 84
Value Analysis, US$ 2007-2012 84
Volume Analysis, 2002-2007 86
Volume Analysis, 2007-2012 87
Company and Brand Share Analysis 89
Distribution Analysis 92
Expenditure & consumption per capita 94
Chapter 8 CATEGORY ANALYSIS - OTHER BABY FOODS 97
Value Analysis, 2002-2007 97
Value Analysis, 2007-2012 98
Value Analysis, US$ 2002-2007 100
Value Analysis, US$ 2007-2012 100
Volume Analysis, 2002-2007 102
Volume Analysis, 2007-2012 103
Company and Brand Share Analysis 105
Distribution Analysis 108
Expenditure & consumption per capita 110
Chapter 9 CATEGORY ANALYSIS - BABY SNACKS 113
Value Analysis, 2002-2007 113
Value Analysis, 2007-2012 114
Value Analysis, US$ 2002-2007 116
Value Analysis, US$ 2007-2012 117
Volume Analysis, 2002-2007 119
Volume Analysis, 2007-2012 120
Company and Brand Share Analysis 122
Distribution Analysis 125
Expenditure & consumption per capita 127
Chapter 10 COUNTRY COMPARISON 130
Value 130
Volume 135
Market Share 140
Chapter 11 NEW PRODUCT DEVELOPMENT 141
Product launches over time 141
Recent product launches 144
Chapter 12 CHINA SOCIOECONOMIC PROFILE 145
Country Overview 145
Key Facts 146
Political Overview 147
China Economic Overview 149
Chapter 13 CHINA MACROECONOMIC PROFILE 151
Macroeconomic Indicators 151
Chapter 14 RESEARCH METHODOLOGY 156
Methodology overview 156
Secondary research 157
Market modeling 158
Primary research 159
Data finalization 160
Ongoing research 160
Chapter 15 APPENDIX 161
Future readings 161
How to contact experts in your industry 161
Disclaimer 161
LIST OF FIGURES
Figure 1: China baby food value and value forecast, 2002-2012 (CNY m, nominal prices) 26
Figure 2: China baby food category growth comparison, by value, 2002-2012 29
Figure 3: China baby food volume and volume forecast, 2002-2012 (Kg m) 32
Figure 4: China baby food category growth comparison, by volume, 2002-2012 32
Figure 5: China baby food company share, by value, 2006-2007 (%) 35
Figure 6: China baby food distribution channels, by value, 2006-2007 (%) 39
Figure 7: China bottled baby food value and value forecast, 2002-2012 (CNY m, nominal prices) 51
Figure 8: China bottled baby food category growth comparison, by value, 2002-2012 53
Figure 9: China bottled baby food volume and volume forecast, 2002-2012 (Kg m) 56
Figure 10: China bottled baby food category growth comparison, by volume, 2002-2012 57
Figure 11: China bottled baby food company share, by value, 2006-2007 (%) 59
Figure 12: China bottled baby food distribution channels, by value, 2006-2007 (%) 62
Figure 13: China canned baby food value and value forecast, 2002-2012 (CNY m, nominal prices) 68
Figure 14: China canned baby food category growth comparison, by value, 2002-2012 70
Figure 15: China canned baby food volume and volume forecast, 2002-2012 (Kg m) 73
Figure 16: China canned baby food category growth comparison, by volume, 2002-2012 73
Figure 17: China canned baby food distribution channels, by value, 2006-2007 (%) 77
Figure 18: China baby cereals value and value forecast, 2002-2012 (CNY m, nominal prices) 83
Figure 19: China baby cereals category growth comparison, by value, 2002-2012 85
Figure 20: China baby cereals volume and volume forecast, 2002-2012 (Kg m) 88
Figure 21: China baby cereals category growth comparison, by volume, 2002-2012 88
Figure 22: China baby cereals company share, by value, 2006-2007 (%) 90
Figure 23: China baby cereals distribution channels, by value, 2006-2007 (%) 93
Figure 24: China other baby foods value and value forecast, 2002-2012 (CNY m, nominal prices) 99
Figure 25: China other baby foods category growth comparison, by value, 2002-2012 101
Figure 26: China other baby foods volume and volume forecast, 2002-2012 (Kg m) 104
Figure 27: China other baby foods category growth comparison, by volume, 2002-2012 104
Figure 28: China other baby foods company share, by value, 2006-2007 (%) 106
Figure 29: China other baby foods distribution channels, by value, 2006-2007 (%) 109
Figure 30: China baby snacks value and value forecast, 2002-2012 (CNY m, nominal prices) 115
Figure 31: China baby snacks category growth comparison, by value, 2002-2012 118
Figure 32: China baby snacks volume and volume forecast, 2002-2012 (Kg m) 121
Figure 33: China baby snacks category growth comparison, by volume, 2002-2012 121
Figure 34: China baby snacks company share, by value, 2006-2007 (%) 123
Figure 35: China baby snacks distribution channels, by value, 2006-2007 (%) 126
Figure 36: Global baby food market split (value terms, 2007) – Top 5 countries 131
Figure 37: Global baby food market value, 2002–2007 (Top 5 countries) 134
Figure 38: Global baby food market split (volume terms, 2007) – Top 5 countries 136
Figure 39: Global baby food market volume, 2002–2007 (Top 5 countries) 139
Figure 40: Map of China 146
Figure 41: Annual data review process 157
LIST OF TABLES
Table 1: Baby food category definitions 10
Table 2: Baby food distribution channels 11
Table 3: China baby food value, 2002-2007 (CNY m, nominal prices) 24
Table 4: China baby food value forecast, 2007-2012 (CNY m, nominal prices) 26
Table 5: China baby food value, 2002-2007 (US$ m nominal prices) 27
Table 6: China baby food value forecast, 2007-2012 (US$ m nominal prices) 28
Table 7: China baby food volume, 2002-2007 (Kg m) 30
Table 8: China baby food volume forecast, 2007-2012 (Kg m) 31
Table 9: China baby food brand share, by value, 2006-2007 (%) 33
Table 10: China baby food value, by brand 2006-2007 (CNY m nominal prices) 34
Table 11: China baby food company share by value, 2006-2007 (%) 36
Table 12: China baby food value, by company, 2006-2007 (CNY m nominal prices) 37
Table 13: China baby food distribution channels, by value, 2006-2007 (%) 38
Table 14: China baby food value, by distribution channel, 2006-2007 (CNY m nominal prices) 38
Table 15: China baby food expenditure per capita, 2002-2007 (CNY, nominal prices) 40
Table 16: China baby food forecast expenditure per capita, 2007-2012 (CNY, nominal prices) 41
Table 17: China baby food expenditure per capita, 2002-2007 (US$ nominal prices) 41
Table 18: China baby food forecast expenditure per capita, 2007-2012 (US$ nominal prices) 42
Table 19: China baby food consumption per capita, 2002-2007 (Kg) 42
Table 20: China baby food forecast consumption per capita, 2007-2012 (Kg) 43
Table 21: Nestlé SA Key Facts 44
Table 22: H.J. Heinz Company Key Facts 47
Table 23: China bottled baby food value, 2002-2007 (CNY m, nominal prices) 49
Table 24: China bottled baby food value forecast, 2007-2012 (CNY m, nominal prices) 50
Table 25: China bottled baby food value, 2002-2007 (US$ m nominal prices) 52
Table 26: China bottled baby food value forecast, 2007-2012 (US$ m nominal prices) 52
Table 27: China bottled baby food volume, 2002-2007 (Kg m) 54
Table 28: China bottled baby food volume forecast, 2007-2012 (Kg m) 55
Table 29: China bottled baby food brand share, by value, 2006-2007 (%) 58
Table 30: China bottled baby food value, by brand 2006-2007 (CNY m nominal prices) 58
Table 31: China bottled baby food company share by value, 2006-2007 (%) 60
Table 32: China bottled baby food value, by company, 2006-2007 (CNY m nominal prices) 60
Table 33: China bottled baby food distribution channels, by value, 2006-2007 (%) 61
Table 34: China bottled baby food value, by distribution channel, 2006-2007 (CNY m nominal prices) 61
Table 35: China bottled baby food expenditure per capita, 2002-2007 (CNY, nominal prices) 63
Table 36: China bottled baby food forecast expenditure per capita, 2007-2012 (CNY, nominal prices) 63
Table 37: China bottled baby food expenditure per capita, 2002-2007 (US$ nominal prices) 64
Table 38: China bottled baby food forecast expenditure per capita, 2007-2012 (US$ nominal prices) 64
Table 39: China bottled baby food consumption per capita, 2002-2007 (Kg) 65
Table 40: China bottled baby food forecast consumption per capita, 2007-2012 (Kg) 65
Table 41: China canned baby food value, 2002-2007 (CNY m, nominal prices) 66
Table 42: China canned baby food value forecast, 2007-2012 (CNY m, nominal prices) 67
Table 43: China canned baby food value, 2002-2007 (US$ m nominal prices) 69
Table 44: China canned baby food value forecast, 2007-2012 (US$ m nominal prices) 69
Table 45: China canned baby food volume, 2002-2007 (Kg m) 71
Table 46: China canned baby food volume forecast, 2007-2012 (Kg m) 72
Table 47: China canned baby food brand share, by value, 2006-2007 (%) 74
Table 48: China canned baby food value, by brand 2006-2007 (CNY m nominal prices) 74
Table 49: China canned baby food company share by value, 2006-2007 (%) 75
Table 50: China canned baby food value, by company, 2006-2007 (CNY m nominal prices) 75
Table 51: China canned baby food distribution channels, by value, 2006-2007 (%) 76
Table 52: China canned baby food value, by distribution channel, 2006-2007 (CNY m nominal prices) 76
Table 53: China canned baby food expenditure per capita, 2002-2007 (CNY, nominal prices) 78
Table 54: China canned baby food forecast expenditure per capita, 2007-2012 (CNY, nominal prices) 78
Table 55: China canned baby food expenditure per capita, 2002-2007 (US$ nominal prices) 79
Table 56: China canned baby food forecast expenditure per capita, 2007-2012 (US$ nominal prices) 79
Table 57: China canned baby food consumption per capita, 2002-2007 (Kg) 80
Table 58: China canned baby food forecast consumption per capita, 2007-2012 (Kg) 80
Table 59: China baby cereals value, 2002-2007 (CNY m, nominal prices) 81
Table 60: China baby cereals value forecast, 2007-2012 (CNY m, nominal prices) 82
Table 61: China baby cereals value, 2002-2007 (US$ m nominal prices) 84
Table 62: China baby cereals value forecast, 2007-2012 (US$ m nominal prices) 84
Table 63: China baby cereals volume, 2002-2007 (Kg m) 86
Table 64: China baby cereals volume forecast, 2007-2012 (Kg m) 87
Table 65: China baby cereals brand share, by value, 2006-2007 (%) 89
Table 66: China baby cereals value, by brand 2006-2007 (CNY m nominal prices) 89
Table 67: China baby cereals company share by value, 2006-2007 (%) 91
Table 68: China baby cereals value, by company, 2006-2007 (CNY m nominal prices) 91
Table 69: China baby cereals distribution channels, by value, 2006-2007 (%) 92
Table 70: China baby cereals value, by distribution channel, 2006-2007 (CNY m nominal prices) 92
Table 71: China baby cereals expenditure per capita, 2002-2007 (CNY, nominal prices) 94
Table 72: China baby cereals forecast expenditure per capita, 2007-2012 (CNY, nominal prices) 94
Table 73: China baby cereals expenditure per capita, 2002-2007 (US$ nominal prices) 95
Table 74: China baby cereals forecast expenditure per capita, 2007-2012 (US$ nominal prices) 95
Table 75: China baby cereals consumption per capita, 2002-2007 (Kg) 96
Table 76: China baby cereals forecast consumption per capita, 2007-2012 (Kg) 96
Table 77: China other baby foods value, 2002-2007 (CNY m, nominal prices) 97
Table 78: China other baby foods value forecast, 2007-2012 (CNY m, nominal prices) 98
Table 79: China other baby foods value, 2002-2007 (US$ m nominal prices) 100
Table 80: China other baby foods value forecast, 2007-2012 (US$ m nominal prices) 100
Table 81: China other baby foods volume, 2002-2007 (Kg m) 102
Table 82: China other baby foods volume forecast, 2007-2012 (Kg m) 103
Table 83: China other baby foods brand share, by value, 2006-2007 (%) 105
Table 84: China other baby foods value, by brand 2006-2007 (CNY m nominal prices) 105
Table 85: China other baby foods company share by value, 2006-2007 (%) 107
Table 86: China other baby foods value, by company, 2006-2007 (CNY m nominal prices) 107
Table 87: China other baby foods distribution channels, by value, 2006-2007 (%) 108
Table 88: China other baby foods value, by distribution channel, 2006-2007 (CNY m nominal prices) 108
Table 89: China other baby foods expenditure per capita, 2002-2007 (CNY, nominal prices) 110
Table 90: China other baby foods forecast expenditure per capita, 2007-2012 (CNY, nominal prices) 110
Table 91: China other baby foods expenditure per capita, 2002-2007 (US$ nominal prices) 111
Table 92: China other baby foods forecast expenditure per capita, 2007-2012 (US$ nominal prices) 111
Table 93: China other baby foods consumption per capita, 2002-2007 (Kg) 112
Table 94: China other baby foods forecast consumption per capita, 2007-2012 (Kg) 112
Table 95: China baby snacks value, 2002-2007 (CNY m, nominal prices) 113
Table 96: China baby snacks value forecast, 2007-2012 (CNY m, nominal prices) 114
Table 97: China baby snacks value, 2002-2007 (US$ m nominal prices) 116
Table 98: China baby snacks value forecast, 2007-2012 (US$ m nominal prices) 117
Table 99: China baby snacks volume, 2002-2007 (Kg m) 119
Table 100: China baby snacks volume forecast, 2007-2012 (Kg m) 120
Table 101: China baby snacks brand share, by value, 2006-2007 (%) 122
Table 102: China baby snacks value, by brand 2006-2007 (CNY m nominal prices) 122
Table 103: China baby snacks company share by value, 2006-2007 (%) 124
Table 104: China baby snacks value, by company, 2006-2007 (CNY m nominal prices) 124
Table 105: China baby snacks distribution channels, by value, 2006-2007 (%) 125
Table 106: China baby snacks value, by distribution channel, 2006-2007 (CNY m nominal prices) 125
Table 107: China baby snacks expenditure per capita, 2002-2007 (CNY, nominal prices) 127
Table 108: China baby snacks forecast expenditure per capita, 2007-2012 (CNY, nominal prices) 127
Table 109: China baby snacks expenditure per capita, 2002-2007 (US$ nominal prices) 128
Table 110: China baby snacks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 128
Table 111: China baby snacks consumption per capita, 2002-2007 (Kg) 129
Table 112: China baby snacks forecast consumption per capita, 2007-2012 (Kg) 129
Table 113: Global baby food market value, 2007 130
Table 114: Global baby food market split (value terms (US$ m), 2007) – Top 5 countries 133
Table 115: Global baby food market volume, 2007 135
Table 116: Global baby food market split (volume terms, 2007) – Top 5 countries 138
Table 117: Leading players - Top 5 countries 140
Table 118: China baby food new product launches reports, by company (Top 5 companies), 2008 141
Table 119: China baby food new product launches SKUs, by company (Top 5 companies), 2008 142
Table 120: China baby food new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 142
Table 121: China baby food new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 143
Table 122: China baby food new product launches (reports), by Package tags or Claims 2008 143
Table 123: China baby food new product launches (reports) - Recent 5 launches (2008) 144
Table 124: China Key Facts 146
Table 125: China population, by age group, 2002-2007 (millions) 151
Table 126: China population forecast, by age group, 2007-2012 (millions) 152
Table 127: China population, by gender, 2002-2007 (millions) 152
Table 128: China population forecast, by gender, 2007-2012 (millions) 153
Table 129: China nominal GDP, 2002-2007 (CNY bn, 2000 prices) 153
Table 130: China nominal GDP forecast, 2007-2012 (CNY bn, 2000 prices) 153
Table 131: China real GDP, 2002-2007 (CNY bn, nominal prices) 154
Table 132: China real GDP forecast, 2007-2012 (CNY bn, nominal prices) 154
Table 133: China real GDP, 2002-2007 (US$ bn, 2000 prices) 154
Table 134: China real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 155
Table 135: China consumer price index, 2002-2007 (2003=100) 155
Table 136: China consumer price index, 2007-2012 (2003=100) 155