TABLE OF CONTENT
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby food 2
Summary category level - Bottled baby food 3
Summary category level - Baby cereals 4
Summary category level - Other baby foods 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2002-2007 20
Value Analysis, 2007-2012 21
Value Analysis, US$ 2002-2007 23
Value Analysis, US$ 2007-2012 24
Volume Analysis, 2002-2007 26
Volume Analysis, 2007-2012 27
Company and Brand Share Analysis 29
Distribution Analysis 33
Expenditure & consumption per capita 35
Chapter 4 LEADING COMPANY PROFILES 39
Nestlé SA 39
H.J. Heinz Company 42
Chapter 5 CATEGORY ANALYSIS - BOTTLED BABY FOOD 44
Value Analysis, 2002-2007 44
Value Analysis, 2007-2012 45
Value Analysis, US$ 2002-2007 47
Value Analysis, US$ 2007-2012 47
Volume Analysis, 2002-2007 49
Volume Analysis, 2007-2012 50
Company and Brand Share Analysis 53
Distribution Analysis 55
Expenditure & consumption per capita 57
Chapter 6 CATEGORY ANALYSIS - BABY CEREALS 60
Value Analysis, 2002-2007 60
Value Analysis, 2007-2012 61
Value Analysis, US$ 2002-2007 63
Value Analysis, US$ 2007-2012 63
Volume Analysis, 2002-2007 65
Volume Analysis, 2007-2012 66
Company and Brand Share Analysis 68
Distribution Analysis 71
Expenditure & consumption per capita 73
Chapter 7 CATEGORY ANALYSIS - OTHER BABY FOODS 76
Value Analysis, 2002-2007 76
Value Analysis, 2007-2012 77
Value Analysis, US$ 2002-2007 79
Value Analysis, US$ 2007-2012 79
Volume Analysis, 2002-2007 81
Volume Analysis, 2007-2012 82
Company and Brand Share Analysis 84
Distribution Analysis 87
Expenditure & consumption per capita 89
Chapter 8 COUNTRY COMPARISON 92
Value 92
Volume 97
Market Share 102
Chapter 9 NEW PRODUCT DEVELOPMENT 103
Product launches over time 103
Recent product launches 106
Chapter 10 COLOMBIA SOCIOECONOMIC PROFILE 107
Country Overview 107
Key Facts 108
Political Overview 109
Colombia Economic Overview 110
Chapter 11 COLOMBIA MACROECONOMIC PROFILE 111
Macroeconomic Indicators 111
Chapter 12 RESEARCH METHODOLOGY 116
Methodology overview 116
Secondary research 117
Market modeling 118
Primary research 119
Data finalization 120
Ongoing research 120
Chapter 13 APPENDIX 121
Future readings 121
How to contact experts in your industry 121
Disclaimer 121
LIST OF FIGURES
Figure 1: Colombia baby food value and value forecast, 2002-2012 (COP m, nominal prices) 22
Figure 2: Colombia baby food category growth comparison, by value, 2002-2012 25
Figure 3: Colombia baby food volume and volume forecast, 2002-2012 (Kg m) 28
Figure 4: Colombia baby food category growth comparison, by volume, 2002-2012 28
Figure 5: Colombia baby food company share, by value, 2006-2007 (%) 31
Figure 6: Colombia baby food distribution channels, by value, 2006-2007 (%) 34
Figure 7: Colombia bottled baby food value and value forecast, 2002-2012 (COP m, nominal prices) 46
Figure 8: Colombia bottled baby food category growth comparison, by value, 2002-2012 48
Figure 9: Colombia bottled baby food volume and volume forecast, 2002-2012 (Kg m) 51
Figure 10: Colombia bottled baby food category growth comparison, by volume, 2002-2012 52
Figure 11: Colombia bottled baby food distribution channels, by value, 2006-2007 (%) 56
Figure 12: Colombia baby cereals value and value forecast, 2002-2012 (COP m, nominal prices) 62
Figure 13: Colombia baby cereals category growth comparison, by value, 2002-2012 64
Figure 14: Colombia baby cereals volume and volume forecast, 2002-2012 (Kg m) 67
Figure 15: Colombia baby cereals category growth comparison, by volume, 2002-2012 67
Figure 16: Colombia baby cereals company share, by value, 2006-2007 (%) 69
Figure 17: Colombia baby cereals distribution channels, by value, 2006-2007 (%) 72
Figure 18: Colombia other baby foods value and value forecast, 2002-2012 (COP m, nominal prices) 78
Figure 19: Colombia other baby foods category growth comparison, by value, 2002-2012 80
Figure 20: Colombia other baby foods volume and volume forecast, 2002-2012 (Kg m) 83
Figure 21: Colombia other baby foods category growth comparison, by volume, 2002-2012 83
Figure 22: Colombia other baby foods company share, by value, 2006-2007 (%) 85
Figure 23: Colombia other baby foods distribution channels, by value, 2006-2007 (%) 88
Figure 24: Global baby food market split (value terms, 2007) – Top 5 countries 93
Figure 25: Global baby food market value, 2002–2007 (Top 5 countries) 96
Figure 26: Global baby food market split (volume terms, 2007) – Top 5 countries 98
Figure 27: Global baby food market volume, 2002–2007 (Top 5 countries) 101
Figure 28: Map of Colombia 108
Figure 29: Annual data review process 117
LIST OF TABLES
Table 1: Baby food category definitions 8
Table 2: Baby food distribution channels 9
Table 3: Colombia baby food value, 2002-2007 (COP m, nominal prices) 20
Table 4: Colombia baby food value forecast, 2007-2012 (COP m, nominal prices) 22
Table 5: Colombia baby food value, 2002-2007 (US$ m nominal prices) 23
Table 6: Colombia baby food value forecast, 2007-2012 (US$ m nominal prices) 24
Table 7: Colombia baby food volume, 2002-2007 (Kg m) 26
Table 8: Colombia baby food volume forecast, 2007-2012 (Kg m) 27
Table 9: Colombia baby food brand share, by value, 2006-2007 (%) 29
Table 10: Colombia baby food value, by brand 2006-2007 (COP m nominal prices) 30
Table 11: Colombia baby food company share by value, 2006-2007 (%) 32
Table 12: Colombia baby food value, by company, 2006-2007 (COP m nominal prices) 32
Table 13: Colombia baby food distribution channels, by value, 2006-2007 (%) 33
Table 14: Colombia baby food value, by distribution channel, 2006-2007 (COP m nominal prices) 33
Table 15: Colombia baby food expenditure per capita, 2002-2007 (COP, nominal prices) 35
Table 16: Colombia baby food forecast expenditure per capita, 2007-2012 (COP, nominal prices) 36
Table 17: Colombia baby food expenditure per capita, 2002-2007 (US$ nominal prices) 36
Table 18: Colombia baby food forecast expenditure per capita, 2007-2012 (US$ nominal prices) 37
Table 19: Colombia baby food consumption per capita, 2002-2007 (Kg) 37
Table 20: Colombia baby food forecast consumption per capita, 2007-2012 (Kg) 38
Table 21: Nestlé SA Key Facts 39
Table 22: H.J. Heinz Company Key Facts 42
Table 23: Colombia bottled baby food value, 2002-2007 (COP m, nominal prices) 44
Table 24: Colombia bottled baby food value forecast, 2007-2012 (COP m, nominal prices) 45
Table 25: Colombia bottled baby food value, 2002-2007 (US$ m nominal prices) 47
Table 26: Colombia bottled baby food value forecast, 2007-2012 (US$ m nominal prices) 47
Table 27: Colombia bottled baby food volume, 2002-2007 (Kg m) 49
Table 28: Colombia bottled baby food volume forecast, 2007-2012 (Kg m) 50
Table 29: Colombia bottled baby food brand share, by value, 2006-2007 (%) 53
Table 30: Colombia bottled baby food value, by brand 2006-2007 (COP m nominal prices) 53
Table 31: Colombia bottled baby food company share by value, 2006-2007 (%) 54
Table 32: Colombia bottled baby food value, by company, 2006-2007 (COP m nominal prices) 54
Table 33: Colombia bottled baby food distribution channels, by value, 2006-2007 (%) 55
Table 34: Colombia bottled baby food value, by distribution channel, 2006-2007 (COP m nominal prices) 55
Table 35: Colombia bottled baby food expenditure per capita, 2002-2007 (COP, nominal prices) 57
Table 36: Colombia bottled baby food forecast expenditure per capita, 2007-2012 (COP, nominal prices) 57
Table 37: Colombia bottled baby food expenditure per capita, 2002-2007 (US$ nominal prices) 58
Table 38: Colombia bottled baby food forecast expenditure per capita, 2007-2012 (US$ nominal prices) 58
Table 39: Colombia bottled baby food consumption per capita, 2002-2007 (Kg) 59
Table 40: Colombia bottled baby food forecast consumption per capita, 2007-2012 (Kg) 59
Table 41: Colombia baby cereals value, 2002-2007 (COP m, nominal prices) 60
Table 42: Colombia baby cereals value forecast, 2007-2012 (COP m, nominal prices) 61
Table 43: Colombia baby cereals value, 2002-2007 (US$ m nominal prices) 63
Table 44: Colombia baby cereals value forecast, 2007-2012 (US$ m nominal prices) 63
Table 45: Colombia baby cereals volume, 2002-2007 (Kg m) 65
Table 46: Colombia baby cereals volume forecast, 2007-2012 (Kg m) 66
Table 47: Colombia baby cereals brand share, by value, 2006-2007 (%) 68
Table 48: Colombia baby cereals value, by brand 2006-2007 (COP m nominal prices) 68
Table 49: Colombia baby cereals company share by value, 2006-2007 (%) 70
Table 50: Colombia baby cereals value, by company, 2006-2007 (COP m nominal prices) 70
Table 51: Colombia baby cereals distribution channels, by value, 2006-2007 (%) 71
Table 52: Colombia baby cereals value, by distribution channel, 2006-2007 (COP m nominal prices) 71
Table 53: Colombia baby cereals expenditure per capita, 2002-2007 (COP, nominal prices) 73
Table 54: Colombia baby cereals forecast expenditure per capita, 2007-2012 (COP, nominal prices) 73
Table 55: Colombia baby cereals expenditure per capita, 2002-2007 (US$ nominal prices) 74
Table 56: Colombia baby cereals forecast expenditure per capita, 2007-2012 (US$ nominal prices) 74
Table 57: Colombia baby cereals consumption per capita, 2002-2007 (Kg) 75
Table 58: Colombia baby cereals forecast consumption per capita, 2007-2012 (Kg) 75
Table 59: Colombia other baby foods value, 2002-2007 (COP m, nominal prices) 76
Table 60: Colombia other baby foods value forecast, 2007-2012 (COP m, nominal prices) 77
Table 61: Colombia other baby foods value, 2002-2007 (US$ m nominal prices) 79
Table 62: Colombia other baby foods value forecast, 2007-2012 (US$ m nominal prices) 79
Table 63: Colombia other baby foods volume, 2002-2007 (Kg m) 81
Table 64: Colombia other baby foods volume forecast, 2007-2012 (Kg m) 82
Table 65: Colombia other baby foods brand share, by value, 2006-2007 (%) 84
Table 66: Colombia other baby foods value, by brand 2006-2007 (COP m nominal prices) 84
Table 67: Colombia other baby foods company share by value, 2006-2007 (%) 86
Table 68: Colombia other baby foods value, by company, 2006-2007 (COP m nominal prices) 86
Table 69: Colombia other baby foods distribution channels, by value, 2006-2007 (%) 87
Table 70: Colombia other baby foods value, by distribution channel, 2006-2007 (COP m nominal prices) 87
Table 71: Colombia other baby foods expenditure per capita, 2002-2007 (COP, nominal prices) 89
Table 72: Colombia other baby foods forecast expenditure per capita, 2007-2012 (COP, nominal prices) 89
Table 73: Colombia other baby foods expenditure per capita, 2002-2007 (US$ nominal prices) 90
Table 74: Colombia other baby foods forecast expenditure per capita, 2007-2012 (US$ nominal prices) 90
Table 75: Colombia other baby foods consumption per capita, 2002-2007 (Kg) 91
Table 76: Colombia other baby foods forecast consumption per capita, 2007-2012 (Kg) 91
Table 77: Global baby food market value, 2007 92
Table 78: Global baby food market split (value terms (US$ m), 2007) – Top 5 countries 95
Table 79: Global baby food market volume, 2007 97
Table 80: Global baby food market split (volume terms, 2007) – Top 5 countries 100
Table 81: Leading players - Top 5 countries 102
Table 82: Colombia baby food new product launches reports, by company (Top 5 companies), 2008 103
Table 83: Colombia baby food new product launches SKUs, by company (Top 5 companies), 2008 104
Table 84: Colombia baby food new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 104
Table 85: Colombia baby food new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 105
Table 86: Colombia baby food new product launches (reports), by Package tags or Claims 2008 105
Table 87: Colombia baby food new product launches (reports) - Recent 5 launches (2008) 106
Table 88: Colombia Key Facts 108
Table 89: Colombia population, by age group, 2002-2007 (millions) 111
Table 90: Colombia population forecast, by age group, 2007-2012 (millions) 112
Table 91: Colombia population, by gender, 2002-2007 (millions) 112
Table 92: Colombia population forecast, by gender, 2007-2012 (millions) 113
Table 93: Colombia nominal GDP, 2002-2007 (COP bn, 2000 prices) 113
Table 94: Colombia nominal GDP forecast, 2007-2012 (COP bn, 2000 prices) 113
Table 95: Colombia real GDP, 2002-2007 (COP bn, nominal prices) 114
Table 96: Colombia real GDP forecast, 2007-2012 (COP bn, nominal prices) 114
Table 97: Colombia real GDP, 2002-2007 (US$ bn, 2000 prices) 114
Table 98: Colombia real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 115
Table 99: Colombia consumer price index, 2002-2007 (2003=100) 115
Table 100: Colombia consumer price index, 2007-2012 (2003=100) 115