TABLE OF CONTENT
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby food 2
Summary category level - Bottled baby food 3
Summary category level - Baby cereals 4
Summary category level - Other baby foods 5
Summary category level - Baby snacks 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2002-2007 21
Value Analysis, 2007-2012 22
Value Analysis, US$ 2002-2007 24
Value Analysis, US$ 2007-2012 25
Volume Analysis, 2002-2007 27
Volume Analysis, 2007-2012 28
Company and Brand Share Analysis 30
Distribution Analysis 33
Expenditure & consumption per capita 35
Chapter 4 LEADING COMPANY PROFILES 39
Nestlé SA 39
Podravka d.d. 42
Chapter 5 CATEGORY ANALYSIS - BOTTLED BABY FOOD 44
Value Analysis, 2002-2007 44
Value Analysis, 2007-2012 45
Value Analysis, US$ 2002-2007 47
Value Analysis, US$ 2007-2012 47
Volume Analysis, 2002-2007 49
Volume Analysis, 2007-2012 50
Company and Brand Share Analysis 53
Distribution Analysis 56
Expenditure & consumption per capita 58
Chapter 6 CATEGORY ANALYSIS - BABY CEREALS 61
Value Analysis, 2002-2007 61
Value Analysis, 2007-2012 62
Value Analysis, US$ 2002-2007 64
Value Analysis, US$ 2007-2012 64
Volume Analysis, 2002-2007 66
Volume Analysis, 2007-2012 67
Company and Brand Share Analysis 69
Distribution Analysis 72
Expenditure & consumption per capita 74
Chapter 7 CATEGORY ANALYSIS - OTHER BABY FOODS 77
Value Analysis, 2002-2007 77
Value Analysis, 2007-2012 78
Value Analysis, US$ 2002-2007 80
Value Analysis, US$ 2007-2012 80
Volume Analysis, 2002-2007 82
Volume Analysis, 2007-2012 83
Company and Brand Share Analysis 85
Distribution Analysis 88
Expenditure & consumption per capita 90
Chapter 8 CATEGORY ANALYSIS - BABY SNACKS 93
Value Analysis, 2002-2007 93
Value Analysis, 2007-2012 94
Value Analysis, US$ 2002-2007 96
Value Analysis, US$ 2007-2012 97
Volume Analysis, 2002-2007 98
Volume Analysis, 2007-2012 99
Company and Brand Share Analysis 102
Distribution Analysis 105
Expenditure & consumption per capita 107
Chapter 9 COUNTRY COMPARISON 110
Value 110
Volume 115
Market Share 120
Chapter 10 CROATIA SOCIOECONOMIC PROFILE 121
Country Overview 121
Key Facts 122
Political Overview 123
Croatia Economic Overview 124
Chapter 11 CROATIA MACROECONOMIC PROFILE 125
Macroeconomic Indicators 125
Chapter 12 RESEARCH METHODOLOGY 130
Methodology overview 130
Secondary research 131
Market modeling 132
Primary research 133
Data finalization 134
Ongoing research 134
Chapter 13 APPENDIX 135
Future readings 135
How to contact experts in your industry 135
Disclaimer 135
LIST OF FIGURES
Figure 1: Croatia baby food value and value forecast, 2002-2012 (HRK m, nominal prices) 23
Figure 2: Croatia baby food category growth comparison, by value, 2002-2012 26
Figure 3: Croatia baby food volume and volume forecast, 2002-2012 (Kg m) 29
Figure 4: Croatia baby food category growth comparison, by volume, 2002-2012 29
Figure 5: Croatia baby food company share, by value, 2006-2007 (%) 31
Figure 6: Croatia baby food distribution channels, by value, 2006-2007 (%) 34
Figure 7: Croatia bottled baby food value and value forecast, 2002-2012 (HRK m, nominal prices) 46
Figure 8: Croatia bottled baby food category growth comparison, by value, 2002-2012 48
Figure 9: Croatia bottled baby food volume and volume forecast, 2002-2012 (Kg m) 51
Figure 10: Croatia bottled baby food category growth comparison, by volume, 2002-2012 52
Figure 11: Croatia bottled baby food company share, by value, 2006-2007 (%) 54
Figure 12: Croatia bottled baby food distribution channels, by value, 2006-2007 (%) 57
Figure 13: Croatia baby cereals value and value forecast, 2002-2012 (HRK m, nominal prices) 63
Figure 14: Croatia baby cereals category growth comparison, by value, 2002-2012 65
Figure 15: Croatia baby cereals volume and volume forecast, 2002-2012 (Kg m) 68
Figure 16: Croatia baby cereals category growth comparison, by volume, 2002-2012 68
Figure 17: Croatia baby cereals company share, by value, 2006-2007 (%) 70
Figure 18: Croatia baby cereals distribution channels, by value, 2006-2007 (%) 73
Figure 19: Croatia other baby foods value and value forecast, 2002-2012 (HRK m, nominal prices) 79
Figure 20: Croatia other baby foods category growth comparison, by value, 2002-2012 81
Figure 21: Croatia other baby foods volume and volume forecast, 2002-2012 (Kg m) 84
Figure 22: Croatia other baby foods category growth comparison, by volume, 2002-2012 84
Figure 23: Croatia other baby foods company share, by value, 2006-2007 (%) 86
Figure 24: Croatia other baby foods distribution channels, by value, 2006-2007 (%) 89
Figure 25: Croatia baby snacks value and value forecast, 2002-2012 (HRK m, nominal prices) 95
Figure 26: Croatia baby snacks category growth comparison, by value, 2002-2012 97
Figure 27: Croatia baby snacks volume and volume forecast, 2002-2012 (Kg m) 100
Figure 28: Croatia baby snacks category growth comparison, by volume, 2002-2012 101
Figure 29: Croatia baby snacks company share, by value, 2006-2007 (%) 103
Figure 30: Croatia baby snacks distribution channels, by value, 2006-2007 (%) 106
Figure 31: Global baby food market split (value terms, 2007) – Top 5 countries 111
Figure 32: Global baby food market value, 2002–2007 (Top 5 countries) 114
Figure 33: Global baby food market split (volume terms, 2007) – Top 5 countries 116
Figure 34: Global baby food market volume, 2002–2007 (Top 5 countries) 119
Figure 35: Map of Croatia 122
Figure 36: Annual data review process 131
LIST OF TABLES
Table 1: Baby food category definitions 9
Table 2: Baby food distribution channels 10
Table 3: Croatia baby food value, 2002-2007 (HRK m, nominal prices) 21
Table 4: Croatia baby food value forecast, 2007-2012 (HRK m, nominal prices) 23
Table 5: Croatia baby food value, 2002-2007 (US$ m nominal prices) 24
Table 6: Croatia baby food value forecast, 2007-2012 (US$ m nominal prices) 25
Table 7: Croatia baby food volume, 2002-2007 (Kg m) 27
Table 8: Croatia baby food volume forecast, 2007-2012 (Kg m) 28
Table 9: Croatia baby food brand share, by value, 2006-2007 (%) 30
Table 10: Croatia baby food value, by brand 2006-2007 (HRK m nominal prices) 30
Table 11: Croatia baby food company share by value, 2006-2007 (%) 32
Table 12: Croatia baby food value, by company, 2006-2007 (HRK m nominal prices) 32
Table 13: Croatia baby food distribution channels, by value, 2006-2007 (%) 33
Table 14: Croatia baby food value, by distribution channel, 2006-2007 (HRK m nominal prices) 33
Table 15: Croatia baby food expenditure per capita, 2002-2007 (HRK, nominal prices) 35
Table 16: Croatia baby food forecast expenditure per capita, 2007-2012 (HRK, nominal prices) 36
Table 17: Croatia baby food expenditure per capita, 2002-2007 (US$ nominal prices) 36
Table 18: Croatia baby food forecast expenditure per capita, 2007-2012 (US$ nominal prices) 37
Table 19: Croatia baby food consumption per capita, 2002-2007 (Kg) 37
Table 20: Croatia baby food forecast consumption per capita, 2007-2012 (Kg) 38
Table 21: Nestlé SA Key Facts 39
Table 22: Podravka d.d. Key Facts 42
Table 23: Croatia bottled baby food value, 2002-2007 (HRK m, nominal prices) 44
Table 24: Croatia bottled baby food value forecast, 2007-2012 (HRK m, nominal prices) 45
Table 25: Croatia bottled baby food value, 2002-2007 (US$ m nominal prices) 47
Table 26: Croatia bottled baby food value forecast, 2007-2012 (US$ m nominal prices) 47
Table 27: Croatia bottled baby food volume, 2002-2007 (Kg m) 49
Table 28: Croatia bottled baby food volume forecast, 2007-2012 (Kg m) 50
Table 29: Croatia bottled baby food brand share, by value, 2006-2007 (%) 53
Table 30: Croatia bottled baby food value, by brand 2006-2007 (HRK m nominal prices) 53
Table 31: Croatia bottled baby food company share by value, 2006-2007 (%) 55
Table 32: Croatia bottled baby food value, by company, 2006-2007 (HRK m nominal prices) 55
Table 33: Croatia bottled baby food distribution channels, by value, 2006-2007 (%) 56
Table 34: Croatia bottled baby food value, by distribution channel, 2006-2007 (HRK m nominal prices) 56
Table 35: Croatia bottled baby food expenditure per capita, 2002-2007 (HRK, nominal prices) 58
Table 36: Croatia bottled baby food forecast expenditure per capita, 2007-2012 (HRK, nominal prices) 58
Table 37: Croatia bottled baby food expenditure per capita, 2002-2007 (US$ nominal prices) 59
Table 38: Croatia bottled baby food forecast expenditure per capita, 2007-2012 (US$ nominal prices) 59
Table 39: Croatia bottled baby food consumption per capita, 2002-2007 (Kg) 60
Table 40: Croatia bottled baby food forecast consumption per capita, 2007-2012 (Kg) 60
Table 41: Croatia baby cereals value, 2002-2007 (HRK m, nominal prices) 61
Table 42: Croatia baby cereals value forecast, 2007-2012 (HRK m, nominal prices) 62
Table 43: Croatia baby cereals value, 2002-2007 (US$ m nominal prices) 64
Table 44: Croatia baby cereals value forecast, 2007-2012 (US$ m nominal prices) 64
Table 45: Croatia baby cereals volume, 2002-2007 (Kg m) 66
Table 46: Croatia baby cereals volume forecast, 2007-2012 (Kg m) 67
Table 47: Croatia baby cereals brand share, by value, 2006-2007 (%) 69
Table 48: Croatia baby cereals value, by brand 2006-2007 (HRK m nominal prices) 69
Table 49: Croatia baby cereals company share by value, 2006-2007 (%) 71
Table 50: Croatia baby cereals value, by company, 2006-2007 (HRK m nominal prices) 71
Table 51: Croatia baby cereals distribution channels, by value, 2006-2007 (%) 72
Table 52: Croatia baby cereals value, by distribution channel, 2006-2007 (HRK m nominal prices) 72
Table 53: Croatia baby cereals expenditure per capita, 2002-2007 (HRK, nominal prices) 74
Table 54: Croatia baby cereals forecast expenditure per capita, 2007-2012 (HRK, nominal prices) 74
Table 55: Croatia baby cereals expenditure per capita, 2002-2007 (US$ nominal prices) 75
Table 56: Croatia baby cereals forecast expenditure per capita, 2007-2012 (US$ nominal prices) 75
Table 57: Croatia baby cereals consumption per capita, 2002-2007 (Kg) 76
Table 58: Croatia baby cereals forecast consumption per capita, 2007-2012 (Kg) 76
Table 59: Croatia other baby foods value, 2002-2007 (HRK m, nominal prices) 77
Table 60: Croatia other baby foods value forecast, 2007-2012 (HRK m, nominal prices) 78
Table 61: Croatia other baby foods value, 2002-2007 (US$ m nominal prices) 80
Table 62: Croatia other baby foods value forecast, 2007-2012 (US$ m nominal prices) 80
Table 63: Croatia other baby foods volume, 2002-2007 (Kg m) 82
Table 64: Croatia other baby foods volume forecast, 2007-2012 (Kg m) 83
Table 65: Croatia other baby foods brand share, by value, 2006-2007 (%) 85
Table 66: Croatia other baby foods value, by brand 2006-2007 (HRK m nominal prices) 85
Table 67: Croatia other baby foods company share by value, 2006-2007 (%) 87
Table 68: Croatia other baby foods value, by company, 2006-2007 (HRK m nominal prices) 87
Table 69: Croatia other baby foods distribution channels, by value, 2006-2007 (%) 88
Table 70: Croatia other baby foods value, by distribution channel, 2006-2007 (HRK m nominal prices) 88
Table 71: Croatia other baby foods expenditure per capita, 2002-2007 (HRK, nominal prices) 90
Table 72: Croatia other baby foods forecast expenditure per capita, 2007-2012 (HRK, nominal prices) 90
Table 73: Croatia other baby foods expenditure per capita, 2002-2007 (US$ nominal prices) 91
Table 74: Croatia other baby foods forecast expenditure per capita, 2007-2012 (US$ nominal prices) 91
Table 75: Croatia other baby foods consumption per capita, 2002-2007 (Kg) 92
Table 76: Croatia other baby foods forecast consumption per capita, 2007-2012 (Kg) 92
Table 77: Croatia baby snacks value, 2002-2007 (HRK m, nominal prices) 93
Table 78: Croatia baby snacks value forecast, 2007-2012 (HRK m, nominal prices) 94
Table 79: Croatia baby snacks value, 2002-2007 (US$ m nominal prices) 96
Table 80: Croatia baby snacks value forecast, 2007-2012 (US$ m nominal prices) 97
Table 81: Croatia baby snacks volume, 2002-2007 (Kg m) 98
Table 82: Croatia baby snacks volume forecast, 2007-2012 (Kg m) 99
Table 83: Croatia baby snacks brand share, by value, 2006-2007 (%) 102
Table 84: Croatia baby snacks value, by brand 2006-2007 (HRK m nominal prices) 102
Table 85: Croatia baby snacks company share by value, 2006-2007 (%) 104
Table 86: Croatia baby snacks value, by company, 2006-2007 (HRK m nominal prices) 104
Table 87: Croatia baby snacks distribution channels, by value, 2006-2007 (%) 105
Table 88: Croatia baby snacks value, by distribution channel, 2006-2007 (HRK m nominal prices) 105
Table 89: Croatia baby snacks expenditure per capita, 2002-2007 (HRK, nominal prices) 107
Table 90: Croatia baby snacks forecast expenditure per capita, 2007-2012 (HRK, nominal prices) 107
Table 91: Croatia baby snacks expenditure per capita, 2002-2007 (US$ nominal prices) 108
Table 92: Croatia baby snacks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 108
Table 93: Croatia baby snacks consumption per capita, 2002-2007 (Kg) 109
Table 94: Croatia baby snacks forecast consumption per capita, 2007-2012 (Kg) 109
Table 95: Global baby food market value, 2007 110
Table 96: Global baby food market split (value terms (US$ m), 2007) – Top 5 countries 113
Table 97: Global baby food market volume, 2007 115
Table 98: Global baby food market split (volume terms, 2007) – Top 5 countries 118
Table 99: Leading players - Top 5 countries 120
Table 100: Croatia Key Facts 122
Table 101: Croatia population, by age group, 2002-2007 (millions) 125
Table 102: Croatia population forecast, by age group, 2007-2012 (millions) 126
Table 103: Croatia population, by gender, 2002-2007 (millions) 126
Table 104: Croatia population forecast, by gender, 2007-2012 (millions) 127
Table 105: Croatia nominal GDP, 2002-2007 (HRK bn, 2000 prices) 127
Table 106: Croatia nominal GDP forecast, 2007-2012 (HRK bn, 2000 prices) 127
Table 107: Croatia real GDP, 2002-2007 (HRK bn, nominal prices) 128
Table 108: Croatia real GDP forecast, 2007-2012 (HRK bn, nominal prices) 128
Table 109: Croatia real GDP, 2002-2007 (US$ bn, 2000 prices) 128
Table 110: Croatia real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 129
Table 111: Croatia consumer price index, 2002-2007 (2003=100) 129
Table 112: Croatia consumer price index, 2007-2012 (2003=100) 129