TABLE OF CONTENT
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby food 2
Summary category level - Bottled baby food 3
Summary category level - Baby cereals 4
Summary category level - Other baby foods 5
Summary category level - Baby snacks 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 22
Value Analysis, 2002-2007 22
Value Analysis, 2007-2012 23
Value Analysis, US$ 2002-2007 25
Value Analysis, US$ 2007-2012 26
Volume Analysis, 2002-2007 28
Volume Analysis, 2007-2012 29
Company and Brand Share Analysis 31
Distribution Analysis 34
Expenditure & consumption per capita 36
Chapter 4 LEADING COMPANY PROFILES 40
Groupe Danone 40
Chapter 5 CATEGORY ANALYSIS - BOTTLED BABY FOOD 42
Value Analysis, 2002-2007 42
Value Analysis, 2007-2012 43
Value Analysis, US$ 2002-2007 45
Value Analysis, US$ 2007-2012 45
Volume Analysis, 2002-2007 47
Volume Analysis, 2007-2012 48
Company and Brand Share Analysis 51
Distribution Analysis 53
Expenditure & consumption per capita 55
Chapter 6 CATEGORY ANALYSIS - BABY CEREALS 58
Value Analysis, 2002-2007 58
Value Analysis, 2007-2012 59
Value Analysis, US$ 2002-2007 61
Value Analysis, US$ 2007-2012 61
Volume Analysis, 2002-2007 63
Volume Analysis, 2007-2012 64
Company and Brand Share Analysis 66
Distribution Analysis 68
Expenditure & consumption per capita 70
Chapter 7 CATEGORY ANALYSIS - OTHER BABY FOODS 73
Value Analysis, 2002-2007 73
Value Analysis, 2007-2012 74
Value Analysis, US$ 2002-2007 76
Value Analysis, US$ 2007-2012 76
Volume Analysis, 2002-2007 78
Volume Analysis, 2007-2012 79
Company and Brand Share Analysis 81
Distribution Analysis 84
Expenditure & consumption per capita 86
Chapter 8 CATEGORY ANALYSIS - BABY SNACKS 89
Value Analysis, 2002-2007 89
Value Analysis, 2007-2012 90
Value Analysis, US$ 2002-2007 92
Value Analysis, US$ 2007-2012 93
Volume Analysis, 2002-2007 95
Volume Analysis, 2007-2012 96
Company and Brand Share Analysis 98
Distribution Analysis 101
Expenditure & consumption per capita 103
Chapter 9 COUNTRY COMPARISON 106
Value 106
Volume 111
Market Share 116
Chapter 10 NEW PRODUCT DEVELOPMENT 117
Product launches over time 117
Recent product launches 120
Chapter 11 CZECH REPUBLIC SOCIOECONOMIC PROFILE 121
Country Overview 121
Key Facts 122
Political Overview 123
Czech Republic Economic Overview 124
Chapter 12 CZECH REPUBLIC MACROECONOMIC PROFILE 125
Macroeconomic Indicators 125
Chapter 13 RESEARCH METHODOLOGY 130
Methodology overview 130
Secondary research 131
Market modeling 132
Primary research 133
Data finalization 134
Ongoing research 134
Chapter 14 APPENDIX 135
Future readings 135
How to contact experts in your industry 135
Disclaimer 135
LIST OF FIGURES
Figure 1: Czech Republic baby food value and value forecast, 2002-2012 (CZK m, nominal prices) 24
Figure 2: Czech Republic baby food category growth comparison, by value, 2002-2012 27
Figure 3: Czech Republic baby food volume and volume forecast, 2002-2012 (Kg m) 30
Figure 4: Czech Republic baby food category growth comparison, by volume, 2002-2012 30
Figure 5: Czech Republic baby food company share, by value, 2006-2007 (%) 32
Figure 6: Czech Republic baby food distribution channels, by value, 2006-2007 (%) 35
Figure 7: Czech Republic bottled baby food value and value forecast, 2002-2012 (CZK m, nominal prices) 44
Figure 8: Czech Republic bottled baby food category growth comparison, by value, 2002-2012 46
Figure 9: Czech Republic bottled baby food volume and volume forecast, 2002-2012 (Kg m) 49
Figure 10: Czech Republic bottled baby food category growth comparison, by volume, 2002-2012 50
Figure 11: Czech Republic bottled baby food distribution channels, by value, 2006-2007 (%) 54
Figure 12: Czech Republic baby cereals value and value forecast, 2002-2012 (CZK m, nominal prices) 60
Figure 13: Czech Republic baby cereals category growth comparison, by value, 2002-2012 62
Figure 14: Czech Republic baby cereals volume and volume forecast, 2002-2012 (Kg m) 65
Figure 15: Czech Republic baby cereals category growth comparison, by volume, 2002-2012 65
Figure 16: Czech Republic baby cereals distribution channels, by value, 2006-2007 (%) 69
Figure 17: Czech Republic other baby foods value and value forecast, 2002-2012 (CZK m, nominal prices) 75
Figure 18: Czech Republic other baby foods category growth comparison, by value, 2002-2012 77
Figure 19: Czech Republic other baby foods volume and volume forecast, 2002-2012 (Kg m) 80
Figure 20: Czech Republic other baby foods category growth comparison, by volume, 2002-2012 80
Figure 21: Czech Republic other baby foods company share, by value, 2006-2007 (%) 82
Figure 22: Czech Republic other baby foods distribution channels, by value, 2006-2007 (%) 85
Figure 23: Czech Republic baby snacks value and value forecast, 2002-2012 (CZK m, nominal prices) 91
Figure 24: Czech Republic baby snacks category growth comparison, by value, 2002-2012 94
Figure 25: Czech Republic baby snacks volume and volume forecast, 2002-2012 (Kg m) 97
Figure 26: Czech Republic baby snacks category growth comparison, by volume, 2002-2012 97
Figure 27: Czech Republic baby snacks company share, by value, 2006-2007 (%) 99
Figure 28: Czech Republic baby snacks distribution channels, by value, 2006-2007 (%) 102
Figure 29: Global baby food market split (value terms, 2007) – Top 5 countries 107
Figure 30: Global baby food market value, 2002–2007 (Top 5 countries) 110
Figure 31: Global baby food market split (volume terms, 2007) – Top 5 countries 112
Figure 32: Global baby food market volume, 2002–2007 (Top 5 countries) 115
Figure 33: Map of Czech Republic 122
Figure 34: Annual data review process 131
LIST OF TABLES
Table 1: Baby food category definitions 9
Table 2: Baby food distribution channels 10
Table 3: Czech Republic baby food value, 2002-2007 (CZK m, nominal prices) 22
Table 4: Czech Republic baby food value forecast, 2007-2012 (CZK m, nominal prices) 24
Table 5: Czech Republic baby food value, 2002-2007 (US$ m nominal prices) 25
Table 6: Czech Republic baby food value forecast, 2007-2012 (US$ m nominal prices) 26
Table 7: Czech Republic baby food volume, 2002-2007 (Kg m) 28
Table 8: Czech Republic baby food volume forecast, 2007-2012 (Kg m) 29
Table 9: Czech Republic baby food brand share, by value, 2006-2007 (%) 31
Table 10: Czech Republic baby food value, by brand 2006-2007 (CZK m nominal prices) 31
Table 11: Czech Republic baby food company share by value, 2006-2007 (%) 33
Table 12: Czech Republic baby food value, by company, 2006-2007 (CZK m nominal prices) 33
Table 13: Czech Republic baby food distribution channels, by value, 2006-2007 (%) 34
Table 14: Czech Republic baby food value, by distribution channel, 2006-2007 (CZK m nominal prices) 34
Table 15: Czech Republic baby food expenditure per capita, 2002-2007 (CZK, nominal prices) 36
Table 16: Czech Republic baby food forecast expenditure per capita, 2007-2012 (CZK, nominal prices) 37
Table 17: Czech Republic baby food expenditure per capita, 2002-2007 (US$ nominal prices) 37
Table 18: Czech Republic baby food forecast expenditure per capita, 2007-2012 (US$ nominal prices) 38
Table 19: Czech Republic baby food consumption per capita, 2002-2007 (Kg) 38
Table 20: Czech Republic baby food forecast consumption per capita, 2007-2012 (Kg) 39
Table 21: Groupe Danone Key Facts 40
Table 22: Czech Republic bottled baby food value, 2002-2007 (CZK m, nominal prices) 42
Table 23: Czech Republic bottled baby food value forecast, 2007-2012 (CZK m, nominal prices) 43
Table 24: Czech Republic bottled baby food value, 2002-2007 (US$ m nominal prices) 45
Table 25: Czech Republic bottled baby food value forecast, 2007-2012 (US$ m nominal prices) 45
Table 26: Czech Republic bottled baby food volume, 2002-2007 (Kg m) 47
Table 27: Czech Republic bottled baby food volume forecast, 2007-2012 (Kg m) 48
Table 28: Czech Republic bottled baby food brand share, by value, 2006-2007 (%) 51
Table 29: Czech Republic bottled baby food value, by brand 2006-2007 (CZK m nominal prices) 51
Table 30: Czech Republic bottled baby food company share by value, 2006-2007 (%) 52
Table 31: Czech Republic bottled baby food value, by company, 2006-2007 (CZK m nominal prices) 52
Table 32: Czech Republic bottled baby food distribution channels, by value, 2006-2007 (%) 53
Table 33: Czech Republic bottled baby food value, by distribution channel, 2006-2007 (CZK m nominal prices) 53
Table 34: Czech Republic bottled baby food expenditure per capita, 2002-2007 (CZK, nominal prices) 55
Table 35: Czech Republic bottled baby food forecast expenditure per capita, 2007-2012 (CZK, nominal prices) 55
Table 36: Czech Republic bottled baby food expenditure per capita, 2002-2007 (US$ nominal prices) 56
Table 37: Czech Republic bottled baby food forecast expenditure per capita, 2007-2012 (US$ nominal prices) 56
Table 38: Czech Republic bottled baby food consumption per capita, 2002-2007 (Kg) 57
Table 39: Czech Republic bottled baby food forecast consumption per capita, 2007-2012 (Kg) 57
Table 40: Czech Republic baby cereals value, 2002-2007 (CZK m, nominal prices) 58
Table 41: Czech Republic baby cereals value forecast, 2007-2012 (CZK m, nominal prices) 59
Table 42: Czech Republic baby cereals value, 2002-2007 (US$ m nominal prices) 61
Table 43: Czech Republic baby cereals value forecast, 2007-2012 (US$ m nominal prices) 61
Table 44: Czech Republic baby cereals volume, 2002-2007 (Kg m) 63
Table 45: Czech Republic baby cereals volume forecast, 2007-2012 (Kg m) 64
Table 46: Czech Republic baby cereals brand share, by value, 2006-2007 (%) 66
Table 47: Czech Republic baby cereals value, by brand 2006-2007 (CZK m nominal prices) 66
Table 48: Czech Republic baby cereals company share by value, 2006-2007 (%) 67
Table 49: Czech Republic baby cereals value, by company, 2006-2007 (CZK m nominal prices) 67
Table 50: Czech Republic baby cereals distribution channels, by value, 2006-2007 (%) 68
Table 51: Czech Republic baby cereals value, by distribution channel, 2006-2007 (CZK m nominal prices) 68
Table 52: Czech Republic baby cereals expenditure per capita, 2002-2007 (CZK, nominal prices) 70
Table 53: Czech Republic baby cereals forecast expenditure per capita, 2007-2012 (CZK, nominal prices) 70
Table 54: Czech Republic baby cereals expenditure per capita, 2002-2007 (US$ nominal prices) 71
Table 55: Czech Republic baby cereals forecast expenditure per capita, 2007-2012 (US$ nominal prices) 71
Table 56: Czech Republic baby cereals consumption per capita, 2002-2007 (Kg) 72
Table 57: Czech Republic baby cereals forecast consumption per capita, 2007-2012 (Kg) 72
Table 58: Czech Republic other baby foods value, 2002-2007 (CZK m, nominal prices) 73
Table 59: Czech Republic other baby foods value forecast, 2007-2012 (CZK m, nominal prices) 74
Table 60: Czech Republic other baby foods value, 2002-2007 (US$ m nominal prices) 76
Table 61: Czech Republic other baby foods value forecast, 2007-2012 (US$ m nominal prices) 76
Table 62: Czech Republic other baby foods volume, 2002-2007 (Kg m) 78
Table 63: Czech Republic other baby foods volume forecast, 2007-2012 (Kg m) 79
Table 64: Czech Republic other baby foods brand share, by value, 2006-2007 (%) 81
Table 65: Czech Republic other baby foods value, by brand 2006-2007 (CZK m nominal prices) 81
Table 66: Czech Republic other baby foods company share by value, 2006-2007 (%) 83
Table 67: Czech Republic other baby foods value, by company, 2006-2007 (CZK m nominal prices) 83
Table 68: Czech Republic other baby foods distribution channels, by value, 2006-2007 (%) 84
Table 69: Czech Republic other baby foods value, by distribution channel, 2006-2007 (CZK m nominal prices) 84
Table 70: Czech Republic other baby foods expenditure per capita, 2002-2007 (CZK, nominal prices) 86
Table 71: Czech Republic other baby foods forecast expenditure per capita, 2007-2012 (CZK, nominal prices) 86
Table 72: Czech Republic other baby foods expenditure per capita, 2002-2007 (US$ nominal prices) 87
Table 73: Czech Republic other baby foods forecast expenditure per capita, 2007-2012 (US$ nominal prices) 87
Table 74: Czech Republic other baby foods consumption per capita, 2002-2007 (Kg) 88
Table 75: Czech Republic other baby foods forecast consumption per capita, 2007-2012 (Kg) 88
Table 76: Czech Republic baby snacks value, 2002-2007 (CZK m, nominal prices) 89
Table 77: Czech Republic baby snacks value forecast, 2007-2012 (CZK m, nominal prices) 90
Table 78: Czech Republic baby snacks value, 2002-2007 (US$ m nominal prices) 92
Table 79: Czech Republic baby snacks value forecast, 2007-2012 (US$ m nominal prices) 93
Table 80: Czech Republic baby snacks volume, 2002-2007 (Kg m) 95
Table 81: Czech Republic baby snacks volume forecast, 2007-2012 (Kg m) 96
Table 82: Czech Republic baby snacks brand share, by value, 2006-2007 (%) 98
Table 83: Czech Republic baby snacks value, by brand 2006-2007 (CZK m nominal prices) 98
Table 84: Czech Republic baby snacks company share by value, 2006-2007 (%) 100
Table 85: Czech Republic baby snacks value, by company, 2006-2007 (CZK m nominal prices) 100
Table 86: Czech Republic baby snacks distribution channels, by value, 2006-2007 (%) 101
Table 87: Czech Republic baby snacks value, by distribution channel, 2006-2007 (CZK m nominal prices) 101
Table 88: Czech Republic baby snacks expenditure per capita, 2002-2007 (CZK, nominal prices) 103
Table 89: Czech Republic baby snacks forecast expenditure per capita, 2007-2012 (CZK, nominal prices) 103
Table 90: Czech Republic baby snacks expenditure per capita, 2002-2007 (US$ nominal prices) 104
Table 91: Czech Republic baby snacks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 104
Table 92: Czech Republic baby snacks consumption per capita, 2002-2007 (Kg) 105
Table 93: Czech Republic baby snacks forecast consumption per capita, 2007-2012 (Kg) 105
Table 94: Global baby food market value, 2007 106
Table 95: Global baby food market split (value terms (US$ m), 2007) – Top 5 countries 109
Table 96: Global baby food market volume, 2007 111
Table 97: Global baby food market split (volume terms, 2007) – Top 5 countries 114
Table 98: Leading players - Top 5 countries 116
Table 99: Czech Republic baby food new product launches reports, by company (Top 5 companies), 2008 117
Table 100: Czech Republic baby food new product launches SKUs, by company (Top 5 companies), 2008 118
Table 101: Czech Republic baby food new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 118
Table 102: Czech Republic baby food new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 119
Table 103: Czech Republic baby food new product launches (reports), by Package tags or Claims 2008 119
Table 104: Czech Republic baby food new product launches (reports) - Recent 5 launches (2008) 120
Table 105: Czech Republic Key Facts 122
Table 106: Czech Republic population, by age group, 2002-2007 (millions) 125
Table 107: Czech Republic population forecast, by age group, 2007-2012 (millions) 126
Table 108: Czech Republic population, by gender, 2002-2007 (millions) 126
Table 109: Czech Republic population forecast, by gender, 2007-2012 (millions) 127
Table 110: Czech Republic nominal GDP, 2002-2007 (CZK bn, 2000 prices) 127
Table 111: Czech Republic nominal GDP forecast, 2007-2012 (CZK bn, 2000 prices) 127
Table 112: Czech Republic real GDP, 2002-2007 (CZK bn, nominal prices) 128
Table 113: Czech Republic real GDP forecast, 2007-2012 (CZK bn, nominal prices) 128
Table 114: Czech Republic real GDP, 2002-2007 (US$ bn, 2000 prices) 128
Table 115: Czech Republic real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 129
Table 116: Czech Republic consumer price index, 2002-2007 (2003=100) 129
Table 117: Czech Republic consumer price index, 2007-2012 (2003=100) 129